HER AppSEO Growth Manager
Mar. 2022 - Dec. 2024San Francisco, California, United States• Led an 8-person SEO team at the largest dating app for queer women & GNC people (15M+ users).
• Implemented data analysis and engineering-driven SEO tactics that grew organic traffic by 130% in 6 months, boosting web user conversions by 35% and increasing web-driven revenue by 50%.
• Built an NLP tool in Go, leveraging Google Cloud Natural Language API to optimise content and integrated OpenAI API to automate schema markup generation in JSON-LD, reducing costs by 16%.
Developed a web-based, SEO-friendly URL checker in Go, utilising a MySQL database and deployed it on Heroku to enhance cross-team collaboration and automation.
• Conducted technical SEO audits, ongoing keyword research, SERP analysis, web optimisation (including Core Web Vitals), internal linking, structured data markups, etc.