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Work Background
Software Developer
MiBolsillo App (Techstars '21)Software Developer
Jul. 2024 - Dec. 2024• Engineered a web financial health application for a Techstars fintech startup, utilizing Go for backend processing. • Deployed the application using Docker on Oracle Cloud Infrastructure, implementing Nginx as a reverse proxy with Let's Encrypt for HTTPS security. • Enhanced website usability and user experience by fixing critical HTML, CSS, and JavaScript bugs.
SEO Growth Manager
HER AppSEO Growth Manager
Mar. 2022 - Dec. 2024San Francisco, California, United States• Led an 8-person SEO team at the largest dating app for queer women & GNC people (15M+ users). • Implemented data analysis and engineering-driven SEO tactics that grew organic traffic by 130% in 6 months, boosting web user conversions by 35% and increasing web-driven revenue by 50%. • Built an NLP tool in Go, leveraging Google Cloud Natural Language API to optimise content and integrated OpenAI API to automate schema markup generation in JSON-LD, reducing costs by 16%. Developed a web-based, SEO-friendly URL checker in Go, utilising a MySQL database and deployed it on Heroku to enhance cross-team collaboration and automation. • Conducted technical SEO audits, ongoing keyword research, SERP analysis, web optimisation (including Core Web Vitals), internal linking, structured data markups, etc.
Search Engine Optimization Manager
SmaplySearch Engine Optimization Manager
Jul. 2021 - Mar. 2022Austria• Utilized SEO automation, including tools such as Screaming Frog API & SEMrush, to expand keyword coverage by 25%, strengthening Smaply’s thought leadership in the customer experience field.
Webmaster
Homens que se CuidamWebmaster
Jan. 2010 - Dec. 2023• Founded Brazil’s first media website dedicated to men's grooming & fashion, scaling it from 0 to 60M+ page views. Led business strategy, operations, and web development, including technical SEO improvements such as AMP implementation, Core Web Vitals optimisation and caching strategies. •Reached over 200k subscribers on the YouTube Channel and 400k+ followers on FB and IG.
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