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Work Background
WicresoftMarketing Consultant
Aug. 2023
Caroline Lee DesignsMarketing Consultant
Sep. 2022
IRIClient Insights Analyst - ConAgra Brands On-Site Team
Jun. 2019 - Sep. 2022Greater Chicago Area
Mary Kay Inc.Assistant Brand Manager
Jul. 2016 - May. 2019Dallas/Fort Worth AreaCreates new product concepts based on emerging innovations, market trends, competitive activity and product portfolio gaps; Leads cross-functional teams through product and campaign development; Spearheads new processes to increase team efficiencies and speed-to-market product launches Develops market research plans to support brand initiatives; Conducts extensive competitive and consumer research to align marketing messaging and product benefits to target consumer needs Key contributor in creating Global Marketing calendar plans in sync with product innovation pipeline; Liaison between global trend resources and internal Brand team; Ensures marketing messages maintain the brand’s voice to engage consumers and existing beauty advisors Prepares 360 Creative Briefs integrating product positioning, target consumer, regional needs and marketing insights information to build impactful and on-brand marketing campaigns; Measures marketing campaign effectiveness to provide insights to upper management and directly influence future marketing initiatives
Mary Kay Inc.Brand Development Associate
Oct. 2013 - Jul. 2016Dallas/Fort Worth Area
Southwest AirlinesCorporate Sales Intern
May. 2012 - Aug. 2012Dallas/Fort Worth AreaThe NoLimits Internship offers students a hands-on business experience to explore their chosen field. •1 of 90 interns to be accepted out of 13,000 individuals •Provided marketing and administrative support to Corporate Relations Managers to maintain relationships with Fortune 2000 companies •Strategic resource to SWA Account Managers regarding questions, technical problems, and obtaining account information on a daily basis •Collaborated with sales team to prepare and execute major account presentations
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