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Work Background
Amazon Web Services (AWS)AWS She Builds Mentorship-Diversity and Inclusion Ambassador
Jan. 2023
Amazon Web Services (AWS)Senior Partner Marketing Global Integrators Americas
Apr. 2021
Amazon Web ServicesPartner Marketing Manager
Jan. 2019 - Apr. 2021Mexico
Intel CorporationPartner Marketing Manager
Jan. 2013 - Dec. 2017Distribution/Consumer Channels Marketing Manager (2013-up to date) Responsible for Mexico marketing strategies, product positioning and messages that are executed to deliver against Corporate Brand and in alignment to achieve Business Unit Sales goals, both through Distribution (B2B) and Retail (B2C) Partners.
Program Manager for Intel Partner Program Marketing Manager for Retail and Ecosystem Partners Brand Trade marketing Market Research
Assessment of potential markets
MicrosoftPartner Account Executive
Nov. 2011 - Dec. 2013Mexico City Area, MexicoOEM Partner Account Manager (Sales and Marketing) Drive sales through integrated demand generation campaigns (ATL, BTL, online) in large retail chains and channel
Market development designed for specific customer audiences Sales Quota $6MUSD
Sales generation through product activations and sales force incentive programs
MicrosoftPartner Account Executive
Jan. 2011 - Dec. 2013Mexico City Area, MexicoOEM Partner Account Manager (Sales and Marketing) Drive sales through integrated demand generation campaigns (ATL, BTL, online) in large retail chains and channel
Market development designed for specific customer audiences Sales Quota $6MUSD
Sales generation through product activations and sales force incentive programs
MicrosoftAntipiracy Marketing Coordinator
Jan. 2009 - Dec. 2011Mexico City Area, Mexico Nationwide communications and campaigns to reduce software piracy rate
Market research strategy lead to obtain insight on consumer behavior around software purchase, and detection of business opportunities
Leverage of marketing activities in support of sell thru & sell out objectives through distribution channel
MicrosoftIT Audience Marketing Specialist
Jan. 2008 - Dec. 2009Mexico City Area, Mexico Selection and supervision of vendors, advertising agencies
Social media strategy management and implementation
Internal marketing communications
Product launch events management
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