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Work Background
Home Partners of America®Senior Content Design Manager
Oct. 2024 - Apr. 2025Chicago, Illinois, United StatesDirected multi-brand compliance and visual standards to strengthen brand integrity and align executive presentations, social media, landing pages, emails, and documents. Communicated and collaborated with over 15 executives on content, infographics and executive-level presentations. Continued streamlining access to 700 assets for 700+ employees and enhanced brand consistency across all content and marketing materials by optimizing our digital asset management platform, Bynder. Designed high-quality visual assets including but not limited to white papers, data sheets, case studies, eBooks, presentations, event signage, newsletters, webpages, and iconography to align with overall brand strategy. Supported internal teams by creating templates, presentations, and visual assets for all departments including executive leadership, the company intranet, and employee onboarding and development.
Home Partners of America®Digital Asset & Content Manager
Sep. 2023 - Oct. 2024Chicago, Illinois, United StatesOversaw compliance/visual standards for multiple brands to strengthen brand integrity and align presentations, social media, landing pages, emails, and documents. Enhanced content strategy and delivery of roughly 150 digital assets by developing workflows for efficient, consistent execution across website, mobile app, and social media channels. Designed digital training documents for a pilot sales program that increased the average application rate by 37%. Managed multiple projects simultaneously while leading a team of junior creatives in creating promotional materials.
Home Partners of AmericaSenior Associate, Brand Marketing
Jun. 2020 - Sep. 2023Greater Chicago AreaEstablished and upheld cohesive visuals, messaging, and quality standards across communications/marketing materials by developing comprehensive brand guidelines and auditing 200+ FAQs. Onboarded and implemented Bynder, serving as the single source of truth for images, videos, and documents. Partnered with the website team to help elevate user experience and maintain brand coherence across channels by partnering on website redesign to develop a centralized design system. Responded to online reviews and improved the company’s Better Business Bureau rating from C- to and A+ in 4 months by standardizing reputation management processes, addressing specific instances, and preparing case studies to inform future responses in partnership with operations. Managed marketing subscriptions and assisted with budgeting, optimizing resource allocation to support strategic goals.
Home Partners of America®Marketing Generalist
Sep. 2018 - Jun. 2020Chicago, Illinois, United StatesDesigned and updated existing marketing materials for digital and print, including PDF collateral, sales decks, web and social media graphics, landing pages, and email campaigns. Designed event collateral including booth layouts, signage, collateral and promotional materials for 15-20 sales managers. Coordinated logistics for 100+ conferences and webinars by sending invitations, and distributing promotional materials.
MyEyeDr.Patient Services Coordinator
Jul. 2016 - Aug. 2018Chicago, ILGreeted patients and customers at the front desk
Scheduled appointments over the phone and in person to abide by company goals and establish client needs
General data entry to track sales and key performance indicators
Maintained an organized reception area and patient files compliant with HIPAA
YelpAssociate Account Executive
May. 2016 - Jun. 2016Chicago, IllinoisManage leads by utilizing online and offline sources to cultivate new leads and develop/maintain a pipeline
Drive the full sales cycle to attain new business through making introductory calls, assess business goals, work with business owners in Yelp’s platform and advertising packages, and close the deal
Achieve and exceed monthly sales goals
Celeb Photo OpsSales and Line Management
Feb. 2016 - Mar. 2017VariousManage large groups of customers and organized foot traffic to efficiently complete individual photographs in appropriate time frames Provide ticket sales and redemptions to achieve satisfactory customer service and maximize profits
Chicago Twenty SomethingMarketing & Events Intern
May. 2015 - Aug. 2015Chicago, Illinois• Planned and hosted events for groups of 15-20 people at various locations
• Promoted events using digital media and helped raise $21K for the Bryan & Amanda Bickell Foundation • Designed and created a digital sales deck portfolio to distribute to potential event sponsors
Indiana University AuditoriumBox Office Clerk
Aug. 2013 - Feb. 2016Bloomington, Indiana AreaOperated a proprietary database by extracting data to maximize sales and process secure transactions Provided customer service to sell tickets, supply event information, and resolve ticket issues
Facilitated ticket management at four local venues with a team that grosses $3.5M a year
Academic Scholarly BookstoreE-Commerce Assistant
Aug. 2012 - Feb. 2016Bloomington, Indiana AreaProcess online product purchases to fulfill orders that generate an average of $13K per month in sales
Design ads for social media and print marketing campaigns to expand outside sales
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