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Work Background
Excelsior Hotel Gallia, a Luxury Collection Hotel, Milan Director of Marketing & Communication
Sep. 2021Milan, Lombardy, ItalyMain tasks:
- Planning, directing, and coordinating of all Marketing Communication activities
- Digital Marketing strategy definition and Social Media Marketing management
- Marketing Plan and budget control
- Brand Management and development of the Hotel’s repositioning strategy, realigning the asset with the “Luxury Collection” brand values - Re-qualification and kick-off of the Hotel's lifestyle outlets: bars, restaurants, and spa - Selection and coordination of internal and external consultancy agencies: Press & PR, Communication, production houses, Digital, and Interior Design
- Identification and activation of new collaborations and strategic partnerships aimed at strengthening: Hotel positioning on target audiences, diversification and enhancement of the customer experience offered
Fabbrica Pelletterie Milano SpaChief Marketing Officer
Dec. 2009 - Aug. 2021Milan- Market analysis, Product & Brand Development for the launch of a new high-end brand in the luxury accessories segment: luggage and leather goods
- Business model planning, selection and coordination of designers involved in the industrial development of product lines (e.g. Stefano Giovannoni, Marcel Wanders, Nendo, Marc Sadler, and Jean-Marie Massaud)
- Management of a team of 15 people and cross-functional team leadership(Marketing & Sales, Communication, Prototyping, Styling, HR)
- Product Marketing, Merchandising of collections in terms of depth, breadth, pricing strategy, and assortment.
- Management of collection development at every stage up to commercialization, inventory management, forecasting.
- Selection and coordination of internal and external consulting agencies for the implementation of the Online Marketing activities and the above and below-the-line activities: Press & PR, Communication, Production Houses, Digital & Social.
- Identification of potential distributors, supervision of contractual agreements and sales management.
- Management of Licensing and Product Development: Gucci, Chanel, YSL, Fendi, Off-White, Palm Angels, Moncler, Aston Martin.
SamsoniteVice President of Global Marketing
Oct. 2008 - Nov. 2009Milan (Italy)/Oudenaarde (Belgium)- Management, through a cross-functional team leadership of 45 people of the Global Marketing activities, Product Development, Communication, PR activities and new business development for all brands within the Group: Samsonite, Samsonite Black Label, Samsonite Red Label, American Tourister
- Definition of the International Marketing Brief and collection plans; selection of creative proposals
- Product Management, Merchandising and Development of collections, inventory management, forecasting.
- Approval of the pricing strategy, costs, and margins for each line.
- Coordination of the Global Marketing Budget.
- Definition of the ATL and BTL communication and digital strategy and coordination of PR activities
- Management of the relationships with licensor, supervision of License agreements and Sales Management
SamsoniteGeneral Manager Worldwide Global Licensing Division
Jan. 2007 - Sep. 2008Milan Area, ItalyParticipation to the creation of Samsonite’s Global Licensing Division (GLD) for the acquisition and management of the brands Lacoste, Timberland, Converse and Adidas Y3 (of which Samsonite was the licensee for leather goods and bags). I managed the Marketing, R&D, Prototypes, Communication and PR departments.
SamsoniteMarketing & Merchandising Director Worldwide Global Licensing Division
Jan. 2004 - Dec. 2006Milan Area, Italy
SamsoniteSenior Merchandising Manager Apparel, Accessories and Footwear Samsonite Blacklabel
Dec. 2001 - Dec. 2003Milan Area, Italy
SamsoniteMerchandising Manager Apparel, Accessories and Footwear Samsonite Blacklabel
Aug. 2000 - Nov. 2001Milan Area, Italy
Gruppo Finanziario Tessile GFTMarketing Assistant Business Unit Emanuel Ungaro
Jan. 1999 - Jul. 2000Turin Area, Italy
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