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Work Background
MsparkMarketing Content Manager
Oct. 2019 - Apr. 2025Helena, AL, United StatesMarketing Content Manager responsible for creating and publishing digital content for national marketing campaigns aimed at driving brand awareness, engagement, and leads in alignment with the company's sales goals. Responsible for creating compelling thought-leadership content consistent with the company's brand voice across web, email, social, and video channels. Manage paid and organic LinkedIn promotions, organic social media content, blog posts, infographics, ebooks, website, email messaging, and any content related to national campaigns to create demand and drive inbound leads. Google analytics tracking and SEO keyword optimization. Grew LinkedIn following from approximately 3,000 to 25,000+ followers. Adept at cross-team collaboration with stakeholders, creative design team, and vendors to produce engaging content to drive brand awareness, leads, and revenue.
EBSCO Information ServicesMarketing Manager
Jul. 2019 - Oct. 2019Birmingham, AL, United StatesMarketing Manager with EBSCO Promotional Services, a division of EBSCO Information Services focused on offering marketing services to publishers of STM journals to help them build their market share.
Cat-n-Bird WineryMarketing Manager
Apr. 2017Chelsea, Alabama, United StatesManage marketing initiatives for Cat-n-Bird Winery, including event planning, talent booking, and social media management. Develop engaging email newsletters using Canva, MailChimp, and Meta Business Suite to connect with the community. Collaborate with owners, service providers, and team to create memorable experiences for guests and build brand awareness.
Self employedIndependent Content Writer, Editor & Content Manager
Dec. 2015 - Apr. 2025Remote workBirmingham, Alabama area craft beer & wine bar:
Refresh and update Website, maintain social media calendar and create content to promote the venue and its special events, attract more followers and engage patrons. Create and deploy weekly email newsletter highlighting weekly live music and special events. Doubled followers on Facebook and Instagram. Birmingham, Alabama area micro-winery: Manage social media calendar, create creative content to engage patrons and attract new followers, promote the winery as a venue and engage visitors, attract customers to special events, book musicians and entertainment, and more as needed. Create and deploy weekly email newsletter highlighting events, wine releases and other announcements from the winery. Nashville Based Short-Term Housing Provider:
Created original content and planned content strategy across online platforms - Website, blog, social media, etc. Utilized SEO analytics and keywords to create content to build inbound traffic to the company's website. Designed, wrote, and deployed company's e-newsletter. Maintained social media posting calendar and developed story ideas to support the company's business goals. Managed Google presence, setting up verified locations, coordinating client reviews, etc. Coordinated listings on member sites such as the Greater Nashville Area Chamber of Commerce to build B-to-B contacts.
PPF EBSCOPublisher Account Manager
Dec. 2015 - Jul. 2019Birmingham, ALMarketing account manager for a group of 12 academic publishers, overseeing their annual marketing campaigns. I collaborated with publisher clients and internal marketing resources to create compelling email and print marketing campaigns with messaging that sets their journals apart from others in the field. I was the liaison between the publisher client and PPF team, planning and managing project workflow across teams internally and working with the publisher and director of client services to execute successful marketing campaigns. In this role, I also managed print production for publisher clients, monitoring the production schedule from receipt of author content, pre-production design, author review/approval, print production, and content uploading to online content platforms.
EBSCO Industries, Inc.Accounts Supervisor, Corporate Communications
Oct. 2011 - Nov. 2015United StatesExperienced corporate communications professional, including communication strategy development, campaign planning and execution, publication management, editorial, writing and print production. Responsible for developing content across multiple platforms to support the company's objectives and employee initiatives. Corporate Communications management for EBSCO Industries, including collateral and website, and media relations. Project manager for internal and external marketing and communications projects related to Human Resources, Acquisitions, Accounting, and other areas within EBSCO Industries, seeing projects from concept through completion and evaluating results. Editor of bimonthly full-color employee magazine distributed to 6,000+ employees worldwide in print and online, as well as weekly e-newsletter for approximately 1,000 employees at Headquarters and nearby offices. Researched, wrote, and edited original news & feature articles. Managed internal and freelance writers and editors to develop creative content. Collaborated with graphic designers on layout and design. Managed print production. Extensive employee relations and community service experience, as key member of the company's United Way Campaign team, manager of community service projects with employee involvement (blood drives, Salvation Army Angel Tree, Adopt-a-Mile, and others).
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