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Vice President Integrated Marketing, Consumer Insights, Brand/Creative Strategy and Social Media
Currently Seeking New OpportunitiesVice President Integrated Marketing, Consumer Insights, Brand/Creative Strategy and Social Media
Mar. 2024Dedicated integrated marketing leader with over 20 years experience in bringing brands to life via creative communications and digital marketing tactics, brand and consumer strategy and situational leadership. Seeking my next opportunity with a purpose driven organization exploring roles in the areas of Integrated Marketing, Consumer Insights, Creative and Content Strategy, and Digital Marketing
Vice President Digital Marketing, Customer Engagement and Acquisition
AmwayVice President Digital Marketing, Customer Engagement and Acquisition
Mar. 2020 - Mar. 2023Grand Rapids, Michigan, United StatesLead global team delivering capabilities and expertise across Media, CRM, Digital Strategy, Social Media, Marketing Research, Brand Positioning, Community Strategy, Content Strategy, Tours and Experiences, Creative, Production, Customer Acquisition and Engagement and Entrepreneur Activation
Social Media Marketing Consultant
Self EmployedSocial Media Marketing Consultant
Dec. 2019 - Mar. 2020Camarillo, California, United StatesConducted a comprehensive assessment for Velcro Companies of their social marketing activities across channels and countries, covering both consumer and B2B efforts. Evaluated content and audiences by channel. Delivered a strategic roadmap/plan to maximize Velcro's social and content strategy including social strategy, content creation strategy and measurement plan.
Executive Director Marketing Excellence
AmgenExecutive Director Marketing Excellence
Jan. 2019 - Nov. 2019Thousand Oaks, CaliforniaLed Marketing Excellence for USBO Business driving vision and transformation. Led team responsible for driving best in class Strategic Agency Relationships, Production Services, Customer Centricity across Strategy Brand Planning, Media Partnerships, and CRM
Senior Director, Global Consumer Engagement
Kimberly-ClarkSenior Director, Global Consumer Engagement
May. 2018 - Jan. 2019Neenah, WisconsinDigital Transformation leader putting the consumer at the center of effective activation. Lead social media, digital, agile, crisis management and consumer engagement for Kimberly Clark globally.
Board Member At Large
WOMMA- Word of Mouth Marketing AssociationBoard Member At Large
Jan. 2015 - Dec. 2018Board of Directors WOMMA
Global Director, Integrated Media IQ & Platforms (Social, Agile Marketing Lead)
Kimberly-ClarkGlobal Director, Integrated Media IQ & Platforms (Social, Agile Marketing Lead)
Jan. 2015 - May. 2018Expanded role responsible for elevating, innovating and infusing an agile mindset across our brand builders globally. Responsible for raising the Digital IQ and Media IQ of the global organization, creating content and training to empower our brand builders on the ground. Global Social Media lead responsible for risk mitigation and platforms for driving best in class social as a part of a seamless brand experience.
Global Director, Digital IQ
Kimberly-ClarkGlobal Director, Digital IQ
Apr. 2013 - Jan. 2015NeenahRecently moved into newly created role (April 2013). Responsible for raising the Digital IQ of the global organization, empowering our brand builders on the ground with the training, tools, and competencies necessary to win consistently in a digital world.
Global Director, Digital Strategy and Planning
Kimberly-ClarkGlobal Director, Digital Strategy and Planning
Mar. 2011 - Apr. 2013Lead Global Strategy and Planning for marketing in a digital world at Kimberly-Clark across all brands. Lead process in how to plan for digital in an efficient, relevant way along our consumers' journey through our categories. Responsibilities include social, mobile, CRM, brand.com, eCommerce integration.
SVP, Global Strategic Planning Director
DraftfcbSVP, Global Strategic Planning Director
Sep. 2009 - Mar. 2011Chicago
Head of Planning
WWAV Rapp CollinsHead of Planning
Jan. 2008 - Dec. 2009Edinburgh, United Kingdom
VP, Director of Brand Planning
Rapp CollinsVP, Director of Brand Planning
Sep. 2004 - Sep. 2008
Strategic Planning Supervisor
RPAStrategic Planning Supervisor
Aug. 2003 - Aug. 2004Santa Monica, CA
Account Planner
FallonAccount Planner
Apr. 2002 - Aug. 2003Greater Minneapolis-St. Paul Area

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