Domo Tactical Communications (DTC)Director of Global Marketing and Customer Engagement
Jun. 2022 - Sep. 2023Ashburn, Virginia, United StatesEnlisted to architect and lead the global marketing division from the ground up, I oversee team members from the US, UK, Denmark, Singapore, and Australia. Together, we facilitate synergistic collaborations between the marketing and sales teams by implementing tools such as Salesforce Pardot, a robust research and data analytics platform, to seamlessly convey regional and global trends and lead generation contacts to teams across the organization. Utilizing proven best practices and data-driven insights, we design and execute dynamic omnichannel promotional strategies resulting in an average of +207% monthly client engagement. Through organic, unpaid endorsements from journalists and publication leaders, professional speaking engagements, and well-attended webinars, we re-established the company’s reputation as an innovative thought leader in the industry.