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Work Background
5 Vines Advisory Services LLCPrincipal
Jul. 2021Available for engagements focused on delivering superior commercial success. Strategy. Brand. Links between crafting a story that resonates with the ideal target customer, crafting a holistic demand strategy (paid, owned, earned), optimizing pricing, developing an effective channel strategy, plus loyalty, talent, and reengagement.
Peregrine Hospitality (formerly KSL Resorts)SVP & Chief Commercial Officer
Jun. 2015 - Jun. 2021La Quinta, CaliforniaKSL Resorts invests in and manages world class destination resorts, hotels and clubs, many with a wide array of outstanding recreational amenities including spa, golf, tennis and beach locations. Portfolio experience includes Miraval Resorts, Monarch Beach Resort (Dana Point, Calif.), Outrigger Resorts (Honolulu Hi and worldwide), Camelback Resort (Lodge & Indoor Waterpark) and the newest addition, Sheraton San Diego. In addition, KSL Resorts provides asset management services, oversight, and consulting support for some of the most important hotel companies and global brands.
Fairmont Hotels & ResortsEVP & Chief Marketing Officer
Jan. 2005 - Dec. 2015FRHI Hotels & Resorts is a global hotel company that is based in Toronto, Ontario, Canada; owning, operating and managing three luxury hotel brands: Fairmont, Raffles and Swissôtel. Collectively, they represent 200 hotels and resorts in over 30 countries worldwide.
IHG Hotels & ResortsVP Brand Management, InterContinental Hotels & Resorts
Jan. 2001 - Dec. 2005The world’s first international luxury hotel brand, InterContinental Hotels & Resorts has been pioneering travel across the globe for more than 70 years. - Instrumental in the development and implementation of global brand standards designed to make more relevant this global heritage brand. - Lead the concept development and initial analysis of what was eventually launched as Hotel Indigo.
Kimpton Hotels & RestaurantsVP Sales & Marketing
Jan. 1998 - Dec. 2001The first boutique hotel company, founded by Bill Kimpton in San Francisco. A lifestyle hotel brand designed around the notion small, personal and comfortable is a better way to stay. Beautiful design, centrally located, often iconic, and always friendly.
Doubletree HotelsVice President Field Sales & Marketing
Jan. 1995 - Dec. 1998
Marriott InternationalVarious
Jan. 1976 - Dec. 1995
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