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Network Power<100 people
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💸100%
Marketing
✨100%
Business Owner
🧑💼100%
C-level Executive
Geos
🇬🇧100%
United Kingdom
Work Background
Become Marketing LAIndependent Marketing Consultant
Dec. 2021ArgentinaStrategic marketing Consulting. Partnered with local and international clients to drive business expansion. Interfaced with clients to design marketing and communication programs to improve the company’s position and enhance offerings.
Cada UnaFounder
Oct. 2021
FiservHead Of Marketing LAS
Sep. 2020 - Sep. 2021ArgentinaResponsible for positioning Fiserv, Posnet, and Clover in Latin America South through the implementation and rollout of brand campaigns including TV, Press Strategy, and full digital marketing initiatives. The campaigns have been an integral part of increasing visibility across all channels about the brand, product, and company's position in the market. The digital assets transformation: websites content performance, SEO improvement, and UX helped the company to reach out to more potential customers in a very competitive market. Along with leading the cross-functional marketing team, I’m also responsible for ensuring that every project meets its goals while still adhering to high standards when it comes to uplift the business strategy.
Air New ZealandSenior Market Development Manager
Jul. 2015 - Jun. 2020ArgentinaResponsible for introducing Air New Zealand in the Argentinean and Brazilian market through the implementation and activation of several marketing actions. This included the development of joint ventures campaigns with external partners like Tourism New Zealand, Tourism Australia and Auckland Airport. Planning, production and Implementation of diverse brand campaigns including digital, mass media and PR strategy. Development of many consumer promotions and influencers activities.
Required daily work with teams in New Zealand, Brazil and USA. Manage a team of two direct report and also several teams with the external strategic partners: creative agencies, PR, research and media. Responsible for the marketing plan, regional budget control and regular presentations to the senior Management.
As a results of this work: generated growth in revenue and increased sales in the premium cabins. Positive results of brand metrics: awareness, consideration and conversion in the region.
MP Marketing GroupCommercial & Marketing Director
Apr. 2012 - Jan. 2014MexicoMexican company. Head count of +200 people. Strategic management business focused on customer service. Clients Portfolio: Pernod Ricard, Pfizer, Nokia, Mattel, Mapfre, BDF, Colgate and others. Responsible for positioning the company's business unit and current business development (strategic alignment).
Kimberly-ClarkBrand Activator Regional
Mar. 2007 - Aug. 2011Argentina and Latin AmericaResponsible for bringing to life a new brand vision in LatAM countries through the implementation and activation of the new positioning. This included the development of two campaigns with TVC ́s, POP, graphics, PR, packaging design, and the creation of a “brand‐book”, promotions and activities; media strategy and execution of digital marketing with the launch of two regional sites. Gaining also an international recognition "best of Ogilvy" for the creativity and impact of a digital graphic action.
Required daily work with teams in LatAM countries, design and creative agencies, research, media, production, budget control and regular presentations to the senior Management.
As a results of this work: generated growth in net sales and increased sales in the premium segment. Positive results of relevance, presence and performance, significantly improving brand attributes in the region.
IdeapolisAccount Executive
Sep. 2004 - Dec. 2006Argentina and EcuadorAndvertising and promotional Marketing: Management of the most relevant accounts of the agency and their brand actions, including:CTI, Danone, J&J, and Dia%. These actions involved products promotions and brand activations, results evaluations linked to the objectives of increased sales and brand positioning. Coordination of all agency activities for the Ecuadorian national soccer team and “Almacenes Japón” in Ecuador and Nokia in Peru. Including reside outsider of Argentina for eight months.
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