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Work Background
PKD-MAXDigital Marketing Consultant
Aug. 2024⚠️I am not an agency⚠️ Projects I normally take up include:
📌 Outsourcing Digital Marketing agencies: management and hands-on positions
📌 Business digital mapping: including research of 2-3 competitors (website & Social Media), your company's website and Social Media audit, online market research to understand how users look for your products/ services, media budget proposal, media planning and audience definition.
📌 Digital Marketing Strategy
📌 Set-up of paid campaigns, management/ optimisation of paid campaign & reporting of campaigns/ website behaviour with Looker Studio
📌 Media Planning & Audience definition per platform (with exact specific details)
📌 Consultation 1:1 calls
📌 Website/ Ad account audits
📌 Competitor scouting
📌 Handling of your agency and partners related to your digital marketing activities
mSix&PartnersPaid Social Account Manager
Jun. 2022 - Aug. 2024Managerial Responsibilities: - Managing a multicultural team
- Implementing team and 1:1 calls with team members
- Project managing workload
- Delivering training sessions Performance Marketing, Hands-on Responsibilities:
- Social Digital Planning/ Digital Strategy Development for multi-market campaigns across Europe
- Set-up/ Optimization of full-funnel campaigns (ecommerce and other projects) on Facebook/ Instagram, TikTok, LinkedIn, Pinterest, Snapchat etc.
- Defining audiences
- Communicating with platforms reps
- Advising the team on technical properties of creatives/ ad copy
- Competition analysis in the digital environment, client reporting, up-selling/ cross-selling. Achievements
- Grew client from 5 to 9 European markets and won exclusivity in paid advertising for one of those markets (deal worth €500Κ)
- Paused client campaign thanks to selling out on Amazon UK. Achieved significant traffic results in the UK, at €0.19 CPC, with a CTR over 3%. Our initiative yielded 17 points in total (with 6.6 points in EMEA and 4.9 points in the Health Vertical) and a Lift Probability higher than 99.9%
- Achieved 100% audience coverage in Germany on Meta (9M-10M users). 1-month campaign.
SLEEDDigital Account Manager
Apr. 2021 - Jun. 2022Performance Marketing:
- Digital Communication planning and strategizing (when required)
- Provision of data-driven rationale for channels, objectives, audiences, forecasts
- Defining target audiences, conducting digital competition analysis, client reporting Client management:
- Account management, advising in digital marketing projects, up-selling/ cross-selling
- Launching & optimising ads with Google Ads, Facebook, LinkedIn, Twitter
- Keyword research & writing ad copy
- Online content research from authorized organizations & client's internal content library
- Content calendar creation Achievements:
- Rebuilt relationship with pharmaceutical client company and managed the account for a year+
qualitywebSenior Digital Marketing Manager
Jan. 2021 - Apr. 2021Athens, Attiki, Greece
qualitywebDigital Marketing Specialist
Jun. 2019 - Jan. 2021Athens, Attiki, Greece- Account management, advising in digital marketing projects, up-selling/ cross-selling
- Briefing the development and creative teams on upcoming projects and reviewing deliverables
- Project managing web design and development
- Advising the team on technical properties of creatives/ ad copy
- Launching & optimizing Google & Meta ads. - Setting up Google, Facebook, Instagram accounts
- Keyword research, SEO implementation, digital competition analysis, writing ad copy
- Digital communication planning, presenting reports and post-campaign analysis
- Building email marketing campaigns using Mailchimp
- Training new and existing associates Achievements:
- Rebuilt relationships with and managed 5 clients, driving lead and sales growth. Example: carpet cleaning client company achieved 100% occupancy in reservations
- In 2019, I participated in the Digital Marketing Academy by College Link, as a Mentor
- Increased pop art client’s revenue by 60%, with 40% budget increase in paid activities
- Increased women’s clothing client’s revenue by 252%
- Increased the total yearly revenue of B2B/B2C cleaning systems e-shop by 25%
digital4uDigital Marketing Specialist
Mar. 2018 - Mar. 2019Athens, Greece1. Account management: Day to day contact with clients and consultancy in the field of Digital Marketing.
2. Assistance in Digital Marketing Plans & Budget Management.
3. Project management:
- Corporate Website and Eshop development
- Advertising Banners designation
4. Reporting with Google Analytics, Google AdWords & Facebook Ads Manager (incl. Corporate Websites and E-shops)
5. Email Marketing: Newsletter Management with Mailchimp
6. Viber Advertising: Execution of Viber Campaigns
7. Online Research arounds trends of the clients' market and competitive brands
8. Facebook content creation Indicative clientele: 3Guys, Status Clothing, LF, Alterlife, Agrolicious, Kosmoiatriki, Astrology4u Achievement: 3Guy's e-shop performance increased by almost 30% in key metrics
re|directDigital Account Manager
Jan. 2017 - Dec. 2017Athens, Greece1. Development/ Management/ Monitoring of Digital Marketing Strategies.
2. Market Research: Evaluation of the market & the data of client-companies/ competitors.
3. Project Management: Management of production and monitoring of ongoing campaigns.
4. Social Media Management.
5. Client communication: Consultancy in the field of Digital Marketing.
6. Data analysis/ reporting with Google Analytics and Social Bakers (3rd party monitoring social media platform).
7. Content management: Social Media and Website.
Indicative clientele: METRO Cash & Carry, My market etc.
PharmatuneExternal Partner as Digital Marketing Manager
Nov. 2016 - Jan. 2018Athens, GreeceDuties:
1. Development/ Monitoring of Digital Marketing Strategy
2. Consultancy in the field of Digital Marketing
3. Content development for Newsletters and Social Media Pages
4. Data analysis: e.g. Google Analytics
5. Proposals according to the company's goals
6. Creation and Management of Google Ads
XPLAINDigital Brand Manager
Jul. 2016 - Nov. 2016AthensDuties:
1. Development/ Management/ Monitoring of Digital Marketing Content Strategies
2. Market Research: Evaluation of the market and the data of client-companies and competitors
3. Website and Social Media Audit of client-companies
4. Concept creation of Digital Marketing Campaigns and Monitoring
5. Content development for Social Media pages and Website/ Blog
6. Data Analysis with Google Analytics
7. Consultancy in the field of Digital Marketing
8. Budget management of client-companies and cost evaluation
9. Social Media Management
VresgiatroExternal Partner and Consultant in the field of Digital Marketing
Mar. 2016 - Jul. 2016Athens, GreeceIndicative Duties:
- Creation of content for Newsletters
- Conduction of reports and proposals based on the issues of the company's website and the company's goals
- Set up of Google Analytics for the website of Pharmatune (e-Shop and brand under the umbrella of VresGiatro.gr) and analysis of the company's websites performance with Google Analytics
- Creation and Management of Google Adwords advertisements
VresgiatroDigital Marketing Manager
Dec. 2015 - Jan. 2016Athens, Greece- Social Media Management
- Content creation and management of Newsletters via MailChimp
- Conduction of reports and proposals based on the issues of the company’s website and the company’s goals - Analysis of the company’s website performance via Google Analytics
- Promotion via telephone and record keeping for the application of Pharmatune, which is owned by the VresGiatro company
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