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Work Background
Digital Marketing Consultant
PKD-MAXDigital Marketing Consultant
Aug. 2024⚠️I am not an agency⚠️ Projects I normally take up include: 📌 Outsourcing Digital Marketing agencies: management and hands-on positions 📌 Business digital mapping: including research of 2-3 competitors (website & Social Media), your company's website and Social Media audit, online market research to understand how users look for your products/ services, media budget proposal, media planning and audience definition. 📌 Digital Marketing Strategy 📌 Set-up of paid campaigns, management/ optimisation of paid campaign & reporting of campaigns/ website behaviour with Looker Studio 📌 Media Planning & Audience definition per platform (with exact specific details) 📌 Consultation 1:1 calls 📌 Website/ Ad account audits 📌 Competitor scouting 📌 Handling of your agency and partners related to your digital marketing activities
Paid Social Account Manager
mSix&PartnersPaid Social Account Manager
Jun. 2022 - Aug. 2024Managerial Responsibilities: - Managing a multicultural team - Implementing team and 1:1 calls with team members - Project managing workload - Delivering training sessions Performance Marketing, Hands-on Responsibilities: - Social Digital Planning/ Digital Strategy Development for multi-market campaigns across Europe - Set-up/ Optimization of full-funnel campaigns (ecommerce and other projects) on Facebook/ Instagram, TikTok, LinkedIn, Pinterest, Snapchat etc. - Defining audiences - Communicating with platforms reps - Advising the team on technical properties of creatives/ ad copy - Competition analysis in the digital environment, client reporting, up-selling/ cross-selling. Achievements - Grew client from 5 to 9 European markets and won exclusivity in paid advertising for one of those markets (deal worth €500Κ) - Paused client campaign thanks to selling out on Amazon UK. Achieved significant traffic results in the UK, at €0.19 CPC, with a CTR over 3%. Our initiative yielded 17 points in total (with 6.6 points in EMEA and 4.9 points in the Health Vertical) and a Lift Probability higher than 99.9% - Achieved 100% audience coverage in Germany on Meta (9M-10M users). 1-month campaign.
Digital Account Manager
SLEEDDigital Account Manager
Apr. 2021 - Jun. 2022Performance Marketing: - Digital Communication planning and strategizing (when required) - Provision of data-driven rationale for channels, objectives, audiences, forecasts - Defining target audiences, conducting digital competition analysis, client reporting Client management: - Account management, advising in digital marketing projects, up-selling/ cross-selling - Launching & optimising ads with Google Ads, Facebook, LinkedIn, Twitter - Keyword research & writing ad copy - Online content research from authorized organizations & client's internal content library - Content calendar creation Achievements: - Rebuilt relationship with pharmaceutical client company and managed the account for a year+
Senior Digital Marketing Manager
qualitywebSenior Digital Marketing Manager
Jan. 2021 - Apr. 2021Athens, Attiki, Greece
Digital Marketing Specialist
qualitywebDigital Marketing Specialist
Jun. 2019 - Jan. 2021Athens, Attiki, Greece- Account management, advising in digital marketing projects, up-selling/ cross-selling - Briefing the development and creative teams on upcoming projects and reviewing deliverables - Project managing web design and development - Advising the team on technical properties of creatives/ ad copy - Launching & optimizing Google & Meta ads. - Setting up Google, Facebook, Instagram accounts - Keyword research, SEO implementation, digital competition analysis, writing ad copy - Digital communication planning, presenting reports and post-campaign analysis - Building email marketing campaigns using Mailchimp - Training new and existing associates Achievements: - Rebuilt relationships with and managed 5 clients, driving lead and sales growth. Example: carpet cleaning client company achieved 100% occupancy in reservations - In 2019, I participated in the Digital Marketing Academy by College Link, as a Mentor - Increased pop art client’s revenue by 60%, with 40% budget increase in paid activities - Increased women’s clothing client’s revenue by 252% - Increased the total yearly revenue of B2B/B2C cleaning systems e-shop by 25%
Digital Marketing Specialist
digital4uDigital Marketing Specialist
Feb. 2018 - Feb. 2019Athens, Greece1. Account management: Day to day contact with clients and consultancy in the field of Digital Marketing. 2. Assistance in Digital Marketing Plans & Budget Management. 3. Project management: - Corporate Website and Eshop development - Advertising Banners designation 4. Reporting with Google Analytics, Google AdWords & Facebook Ads Manager (incl. Corporate Websites and E-shops) 5. Email Marketing: Newsletter Management with Mailchimp 6. Viber Advertising: Execution of Viber Campaigns 7. Online Research arounds trends of the clients' market and competitive brands 8. Facebook content creation Indicative clientele: 3Guys, Status Clothing, LF, Alterlife, Agrolicious, Kosmoiatriki, Astrology4u Achievement: 3Guy's e-shop performance increased by almost 30% in key metrics
Digital Account Manager
re|directDigital Account Manager
Jan. 2017 - Dec. 2017Athens, Greece1. Development/ Management/ Monitoring of Digital Marketing Strategies. 2. Market Research: Evaluation of the market & the data of client-companies/ competitors. 3. Project Management: Management of production and monitoring of ongoing campaigns. 4. Social Media Management. 5. Client communication: Consultancy in the field of Digital Marketing. 6. Data analysis/ reporting with Google Analytics and Social Bakers (3rd party monitoring social media platform). 7. Content management: Social Media and Website. Indicative clientele: METRO Cash & Carry, My market etc.
External Partner as Digital Marketing Manager
PharmatuneExternal Partner as Digital Marketing Manager
Nov. 2016 - Jan. 2018Athens, GreeceDuties: 1. Development/ Monitoring of Digital Marketing Strategy 2. Consultancy in the field of Digital Marketing 3. Content development for Newsletters and Social Media Pages 4. Data analysis: e.g. Google Analytics 5. Proposals according to the company's goals 6. Creation and Management of Google Ads
Digital Brand Manager
XPLAINDigital Brand Manager
Jul. 2016 - Nov. 2016AthensDuties: 1. Development/ Management/ Monitoring of Digital Marketing Content Strategies 2. Market Research: Evaluation of the market and the data of client-companies and competitors 3. Website and Social Media Audit of client-companies 4. Concept creation of Digital Marketing Campaigns and Monitoring 5. Content development for Social Media pages and Website/ Blog 6. Data Analysis with Google Analytics 7. Consultancy in the field of Digital Marketing 8. Budget management of client-companies and cost evaluation 9. Social Media Management
External Partner and Consultant in the field of Digital Marketing
VresgiatroExternal Partner and Consultant in the field of Digital Marketing
Mar. 2016 - Jul. 2016Athens, GreeceIndicative Duties: - Creation of content for Newsletters - Conduction of reports and proposals based on the issues of the company's website and the company's goals - Set up of Google Analytics for the website of Pharmatune (e-Shop and brand under the umbrella of VresGiatro.gr) and analysis of the company's websites performance with Google Analytics - Creation and Management of Google Adwords advertisements
Digital Marketing Manager
VresgiatroDigital Marketing Manager
Dec. 2015 - Jan. 2016Athens, Greece- Social Media Management - Content creation and management of Newsletters via MailChimp - Conduction of reports and proposals based on the issues of the company’s website and the company’s goals - Analysis of the company’s website performance via Google Analytics - Promotion via telephone and record keeping for the application of Pharmatune, which is owned by the VresGiatro company
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