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Work Background
VistaAssociate Creative Director, Category Experience (North America & Europe), VistaPrint
Mar. 2023Boston, Massachusetts, United StatesI work with global teams across VistaPrint's marketing, merchandising, and UX orgs to create an effective, cohesive, and engaging experience for our global audience. • Develop, lead, and direct a global creative team of 16 designers and copywriters - and increased team members' well-being and satisfaction ratings by 117% in 12 months.
• Guide product launches and optimizations, creative concepting, product copy, and seasonal updates for VistaPrint’s catalog of customizable products.
• Develop and refine copy and design processes and best practices for 4 squads serving customers in 15+ distinct countries.
• Co-developing AI/human hybrid models to launch new products faster while maintaining product accuracy, tone, and overall brand health.
• Support comprehensive strategic A/B testing, skillfully optimizing the user experience to drive higher conversions and increased sales.
• Built and implemented an onboarding program for new hires in numerous countries, blending async training with live sessions to successfully onboard batches of team members.
• Launched VistaPrint's first Creative Ambassador Initiative, empowering team members to create connections and serve as points of contact with other key teams in the Vista organization.
VistaAssociate Creative Director, MX Copy, VistaPrint
Jan. 2023 - Mar. 2023Boston, Massachusetts, United States• Managed a team of up to 15 copywriters (up to 10 direct reports) writing website copy for VistaPrint's global catalog.
• Wrote specialty homepage assets and high-visibility projects as needed.
VistaCopy Manager, VistaPrint
Oct. 2020 - Jan. 2023Boston, Massachusetts, United States• Co-led a global copy team (up to 30+ writers in 7 countries!) responsible for messaging and creative for performance marketing and site product merchandising.
• Directly mentored and managed a team of up to 15 writers, including 10 direct reports in 4 countries.
• Guided creative teams and reviewed work as they developed email and site product copy for North American and global markets.
• Created and refined global campaign concepts and specialty initiatives.
• Maintained and further developed relationships with other teams — UX, customer support, and more — to create greater consistency in tone throughout the VistaPrint customer journey.
• Wrote, developed, or co-created high-profile projects, including key remediation emails and Vista’s time-sensitive responses to world events (eg. #WeStandWithUkraine).
VistaCopy Lead, VistaPrint
Oct. 2018 - Oct. 2020Waltham, Massachusetts• Worked with a global copy team (growing over time to 19 writers in 4 countries) to bring our brand voice to life, and to create engaging and effective copy throughout a customer's journey.
• Championed tone and style consistency across marketing creative, site merchandising, and UX microcopy.
• Built and implemented a copy system for a new iteration of the VistaPrint website - writing 170+ distinct pages and UX microcopy in 5 weeks for a successful launch.
VistaSenior Copywriter, VistaPrint
Feb. 2017 - Oct. 2018Waltham, Massachusetts• Developed and executed copy for site campaigns, product merchandising and landing pages, collaborating with design, strategy, and product partners.
• Worked as part of a global copy team (6 writers in 2 countries) to create a consistent brand voice across performance marketing channels and site.
Grand Circle CorporationCreative/Copy Manager
Apr. 2013 - Feb. 2017Boston, MassachusettsI was the writer, editor, and manager/mentor in the high-paced, production-driven marketing environment of a B2C international travel company. Simultaneously addressed creative-minded and process-oriented needs as a multi-tasking style gatekeeper and content go-to. Equally as likely to be found diving into direct or digital content creation, campaign strategy with creative and brand stakeholders, or system/process enhancements. Managed teams of up to 5 direct reports.
Grand Circle CorporationSenior Copy Editor
Apr. 2011 - Apr. 2013
Grand Circle CorporationCopy Editor
Mar. 2010 - Apr. 2011Boston, Massachusetts, United States
Boston Red SoxFenway Park Tour Guide
Apr. 2008 - Mar. 2012Boston, Massachusetts
Life123.com / IACSenior Content Manager
Nov. 2007 - Jan. 2010Watertown, Massachusetts
Live Nation - New EnglandPublicity/PR Assistant - Music
Apr. 2007 - Oct. 2007
BostonistStaff Writer
Feb. 2007 - Mar. 2011
Burlington Free PressStaff Writer
Aug. 2003 - Apr. 2007
U.S. Senate - Office of Senator Patrick J. Leahy, Washington D.C.Staff Assistant
Sep. 2002 - Aug. 2003
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