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Network Power<100 people
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Work Background
Chief Marketing Officer
SmartSKNChief Marketing Officer
Jun. 2024
Group Head, E-Commerce/Business Director
Omnicom Media GroupGroup Head, E-Commerce/Business Director
Apr. 2021 - Aug. 2023• Led account management, fostering strong client relationships, and overseeing omni-channel strategies for brands like NIVEA, Eucerin, Danone, Electrolux, LG, J&J, Philips. • Achieved a 46% revenue increase for the agency through effective new customer acquisition and retention strategies. • Executed successful ecommerce campaigns resulting in top-selling brands during retail mega events, driving substantial sales growth for NIVEA and LG • Led a multidisciplinary team to execute branding experiments across brick-and-mortar and ecommerce, driving a 6x surge in new users on PDP and over 20% total sales growth for Eucerin. • Awards: Best in Commerce Strategy: Bronze (Meta), Best Ads Platform in FMCG (LINE), Best Online Marketing Performance in FMCG (Shopee)
Management Team/Department Head
Leverate Media AsiaManagement Team/Department Head
Mar. 2019 - Oct. 2019• Managed cross-disciplinary teams to develop and execute end-to-end brand strategies, securing new accounts and generating $1M revenue within 8 months. • Negotiated media buying contracts, reducing costs by 35% while maintaining campaign effectiveness.
Director, Client Leadership
MindshareDirector, Client Leadership
Mar. 2018 - Jan. 2019Bangkok• Developed innovative media strategies, integrating digital and traditional channels for impactful campaigns. • Managed $12M marketing budgets and led advertising campaigns for brands like Pepsi and Alliance. • Implemented cutting-edge technology to achieve record-setting engagement, resulting in a 5% increase in brand relevancy for Pepsi.
Business Coach/Consultant
ARTICULiBusiness Coach/Consultant
Aug. 2016• Contracted as Digital Marketing Director for Eucerin and Regional Media Director for Nissan • Provided executive-level guidance on marketing strategies, delivering growth marketing solutions for clients like Nissan, Eucerin, and Coca Cola. • Implemented data-driven strategies resulting in 70% CPL reduction and 400% increased registration rates for KMITL, the pioneer in STEM education. • Leveraged AI and machine learning to enhance audience targeting and resulted in 15% increase in CTR and 4x higher conversions for Nissan.
Media Planning Director
OMD ThailandMedia Planning Director
May. 2016 - Jan. 2018Bangkok• Led strategic planning and campaign development, leveraging digital and traditional media. • Managed brands such Apple, Danone, Major Development, RayBan, Cigna, Macau Tourism driving $5M revenue growth through productive partnerships and new client acquisition. • Designed a sophisticated SEM journey for Danone to improve customer experience, leveraging Google Analytics, AdWords, and audience targeting strategy, winning the Google Search Award.
DEPARTMENT HEAD – MARKETING, BRANDING AND PUBLIC RELATIONS
Lazada GroupDEPARTMENT HEAD – MARKETING, BRANDING AND PUBLIC RELATIONS
Apr. 2015 - May. 2016Thailand• Led interdisciplinary team in results-driven hypergrowth environment, achieving double-digit month-over-month growth. • Cultivated a deep understanding of industry trends, resulting in over 200% growth in media coverage. • Devised targeted campaigns based on effective market research, driving a 6x increase in app downloads. • Awards: Best Buzz Brand (YouGov), YouTube Ad Leaderboard (YouTube)
Proprietary Trader
TRINITY SECURITIES CO., LTD.Proprietary Trader
Mar. 2013 - Jul. 2014Thailand
CONSULTANT, FINANCIAL FRAUD INVESTIGATION
DELOITTE TOUCHE TOHMATSUJAIYOS ADVISORY CO., LTD.CONSULTANT, FINANCIAL FRAUD INVESTIGATION
May. 2012 - Mar. 2013Thailand
DERIVATIVES TRADER
DPTGDERIVATIVES TRADER
Apr. 2011 - Oct. 2011United Arab Emirates

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