Omnicom Media GroupGroup Head, E-Commerce/Business Director
Apr. 2021 - Aug. 2023• Led account management, fostering strong client relationships, and overseeing omni-channel strategies for brands like NIVEA, Eucerin, Danone, Electrolux, LG, J&J, Philips.
• Achieved a 46% revenue increase for the agency through effective new customer acquisition and retention strategies.
• Executed successful ecommerce campaigns resulting in top-selling brands during retail mega events, driving substantial sales growth for NIVEA and LG
• Led a multidisciplinary team to execute branding experiments across brick-and-mortar and ecommerce, driving a 6x surge in new users on PDP and over 20% total sales growth for Eucerin.
• Awards: Best in Commerce Strategy: Bronze (Meta), Best Ads Platform in FMCG (LINE), Best Online Marketing Performance in FMCG (Shopee)