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Work Background
Realty Executives InternationalVice President, Franchise Operations
Oct. 2013Scottsdale, AZDirect franchise support operations for over 500 locations across North America and eight other countries. Lead an in-house Customer Support Team, oversee training and onboarding of new brokerages and Agents, and host Agent webinars on the development of customized websites and the use of mobile marketing, as well as on the production of digital content and the optimal use of the CRM platform. Direct key events such as network conferences, manage Franchise Advisory Council, and play a key role in the prioritization of company marketing initiatives, including press releases and pitches, internal communications, and advertising schedules. Prioritize the project management queue for new technology projects, fixes, and enhancements. Key Achievements: Spearheaded creation of Business Partnership Program resulting in 200% increase in revenue from 2014 to 2015 and exceeded 2015 revenue by Q2 2016. Collaborated with Developers to design and test new technology including the launch of a mobile marketing tool, MLS mapping platform, and oversaw new MLS integrations. Created curriculum, training guides, and manuals for proprietary tools and technology. Designed, implemented, and managed the ticketing and chat support channels and conducted data analysis on network behavior, employee performance, and trends. Created comprehensive support services systems that allowed team to address 3x the requests in half the time compared to the industry average. Named in the Franchise Business Review Women in Franchising report.
Alliance BeverageEvent Marketing Manager
Mar. 2013 - Oct. 2013Phoenix, ArizonaFormulated and executed an integrated strategy aimed at maximizing branding opportunities for suppliers. Developed and implemented campaigns and events to market multiple suppliers and drove outcomes by collaborating effectively with internal teams. Created point of sale items, tracked sales execution, and recapped all local marketing programs. Tracked marketing expenses and supplier return on investment. Key Achievements: Created sales sheets and developed program proposals. Led successful advertising of events and marketing programs through social media platforms.
University of PhoenixSenior Academic Counselor
Jun. 2009 - Mar. 2013Phoenix, ArizonaManaged and advised caseload of over 400 students. Developed relationships, used available tools and resources to plan interventions and created specific action plans to remove roadblocks and support student advancement, and long-term success. Served as a key liaison between the University and students, provided accurate, complete, and timely information on University policies and procedures and applied sound judgment to support the assigned student population. Key Achievements: Established and maintained professional working relationships across internal departments to ensure students benefited from a variety of professional knowledge and perspectives. Promoted initiatives to continuously improve the student experience. Selected for the Leadership Pathways program within six months. Promoted to Senior Counselor in 2012 out of a pool of over 800 Advisors.
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