A.TeamPrincipal UX/UI Designer | Digital Experience Lead (Creative Fabrica)
Jun. 2023As a Principal UX/UI Designer at Creative Fabrica (via A.Teams), I lead high-impact design projects, collaborating directly with the CEO and directors to shape the company’s digital experience strategy. I specialise in transforming wireframes into seamless, intuitive, and high-performing interfaces that drive engagement and conversions. About Creative Fabrica:
Creative Fabrica is a rapidly growing e-commerce startup and marketplace, serving a vibrant community of over 4 million users worldwide. The platform supports 150,000+ paying subscribers, providing top-tier digital assets to designers, crafters, and entrepreneurs. My Focus:
✅ Optimizing UX/UI to enhance user engagement and conversions
✅ Ensuring SEO-optimized, lightweight design for rapid loading times
✅ Refining design elements for a seamless and intuitive journey
✅ Driving strategic design decisions at the leadership level I bridge the gap between design, strategy, and business growth, ensuring that every user interaction is both frictionless and impactful.