Senior UX Strategist and Product Experience Lead with 25+ years of expertise in marketplaces, SaaS, eCommerce, and digital publishing. I specialize in scaling digital platforms, optimizing UX for conversion, and driving engagement through data-driven design.
At Creative Fabrica, I lead marketplace UX and UI, enhancing navigation, PDPs, and SEO-driven content strategies to optimize user experience and business growth. At ChannelPro, I drove 400% MRR growth through a SaaS-focused UX transformation. I redefined EdTech UX at Edstatica and led high-traffic content transformations at ITP Media Group, increasing ArabianBusiness.com UPVs by 900%.
I apply lean UX, cognitive psychology, and AI-driven strategies to craft seamless, high-performance digital experiences. My expertise spans SEO, conversion funnels, and product innovation, ensuring solutions that scale.
I thrive at the intersection of design, tech, and strategy, driving AI-powered UX solutions that convert and grow businesses.More...