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Work Background
Ask GeorgeDigital Growth Consultant
Apr. 2024Brighton, England, United KingdomAs the founder of Ask George, I help small businesses grow by providing tailored digital solutions focused on web design, SEO, and data-driven strategies. Leveraging my 15 years of experience in digital marketing and transformation, I deliver high-quality, affordable websites and online growth strategies that drive results. My work focuses on simplifying complex digital processes and ensuring businesses have the tools they need to succeed online.
DeliverooHead of Organic Growth
Jan. 2020 - May. 2023London, United KingdomLeader of Web Marketing Team (7 directs), Strategy, Product. Set goals, direction & Built measurement framework to monitor teams business impact. Projects: Built team from ground up. Leader of website redesign; Automation of 50k SEO landing pages; ASO & CRO programme development; SEO & CRO Measurement Framework to drive E-Commerce outcomes. Delivered company Wide App Download Strategy.
PayPalGlobal Head of Website Performance
Jan. 2018 - Jan. 2020Greater New York City Area- Lead Global Website Performance Function for centre of excellence, leading a team of 6 experts spanning Web Analytics, SEO, ASO, UX
- 30% traffic growth from building in-house team - Rebuilt paypal.com information architecture & taxonomy, placing SEO tactics first, driving 140% growth in organic search traffic across 204 markets - Partnered with multiple product teams to define website roadmaps - Data Pipeline and Visualisation to measure ROI on web initiatives and to inform web roadmaps - Built out content marketing hubs & roadmaps based on user data - Built out ASO Optimisation and Test & Learn program across 160 markets
PayPalGlobal SEO Lead | Product Manager
Jul. 2016 - Dec. 2017San Francisco Bay Area
PayPalSearch Marketing Manager | PPC & SEO
Jan. 2015 - Jul. 2016London, United Kingdom
Unique DigitalSenior Account Manager
Jul. 2014 - Jan. 2015London, United Kingdom
Unique DigitalPaid Search Account Manager
Aug. 2013 - Aug. 2014Farringdon, England
Study GroupDigital Marketing Manager
Oct. 2011 - Jul. 2013Brighton, United Kingdom
World Firefighters Games - Daegu Social Media Marketing Intern
Aug. 2008 - Jan. 2009Daegu, South Korea
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