Choice Hotels InternationalProject Manager B2B Marketing
Feb. 2011 - Dec. 2011• Developed and produced all marketing materials to implement key national advertising campaigns targeting various intermediary and consumer segments, such as travel agencies, tour operators and government/military. • Created quarterly external email newsletters to travel agents and group tour operators, including copy writing, graphics, layout, landing pages and list selection.
• Provided tracking reports for open rate and click through along with a summary of the campaign and suggestions for improvements for the next communication. • Launched Global Sales outgoing email banner initiative including design and creation of banners, coordination of banner assignment and training the Global Sales team to utilize. Banners received over 4% click thru.
• Drafted communication proposals and creative briefs to provide strategic direction to creative team.
• Managed project budgets and deadlines.
• Managed trade show booth creative, layout and setup for Global Sales department with agency for large and small industry shows including Pow Wow and International Franchise Expo.
• Oversaw and assigned projects to freelance teams. • Managed internal and agency expectations regarding all assignments, ensuring viability and consistency of communication and/or creative strategy; estimated project costs, project schedule, and the production process, including implications of any changes. • Proofread all copy on assignments throughout the pre-production and production phases to ensure accuracy of content, flow, grammar, spelling, and campaign tonality. • Drove internal review process by obtaining brand manager and legal clearance and updating body copy and legal copy as required.