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Work Background
CEO & Co-Founder
Invisible Urban ChargingCEO & Co-Founder
Oct. 2019United StatesAt IU Charging we are on a mission to deploy massive amounts of EV charging infrastructure. Transport electrification will make cities quieter, cleaner, and better environments to live in. The key challenge is deploying enough EV chargers to meet EV demand. We're up for the challenge - join us. IU Charging is an end to end electric vehicle (EV) charging infrastructure business. We own, operate and monetise EV charging infrastructure on behalf of our clients. Talk to us today.
Chairman & Founder
ChargeSmart LtdChairman & Founder
Jan. 2019Auckland, New ZealandChargeSmart is on a mission to bring affordable, quality smart EV chargers to New Zealand. I have founded ChargeSmart because the best outcome for any country, including NZ, is to build out smart infrastructure. This approach provides both future-proofing and ensures we get the most from the existing electricity infrastructure. ChargeSmart has a portfolio of more than 150 EV charging infrastructure products and services. We span everything from home charging through to high-capacity 350v DC charging which can provide 480km of range in 12 minutes. My role is to lead and build the company into one of NZ's leading EV charging infrastructure businesses, delivering real value to our customers. We provide solutions to residential, commercial, fleet, and property developers as well as public charging solutions. Check out our website where we list the latest EV's and their energy capabilities, matched to appropriate charging infrastructure. www.chargesmart.co.nz
Managing Director
Chargemaster LimitedManaging Director
May. 2017 - Jan. 2019Auckland, New ZealandMy role at Chargemaster was to build the business from scratch by bootstrapping. I successfully took the business from zero revenue to profitability in 18 months with only myself as the primary resource, using my background and connections, as well as those of key Board members. I operated as the MD/CEO and during my time achieving the following results: - executed exclusive agreements with a number of global EV infrastructure manufacturers from NZ - built all logistics elements (shipping, warehousing, distribution) - built the website and associated marketing elements from scratch - successfully executed a large national EV infrastructure rollout with THL, HAPNZ and EECA - took the business from a startup to profitability in 18 months A change in perspectives resulted in my resignation from Chargemaster and the establishment of ChargeSmart.
General Manager Predictive Analytics
Mindfull NZGeneral Manager Predictive Analytics
Apr. 2017 - Sep. 2017Level 4, 1 Kenwyn Street, Parnell, AucklandAs the world becomes increasingly complex, making good business decisions is becoming increasingly difficult. And we are all drowning in an increasingly amount of data. But there is an upside. With more and more data available it is now possible to develop better predictive models than we previously could. At Mindfull we work with clients to predict the future using advanced math blended with business insight and rules. My role is to lead the predictive practice by sitting down with our clients to first and foremost understand their business challenges and opportunities. We then bring our team of data scientists together to build decision supporting models and operationalise these into your business.
Principal Consultant
Break Point ConsultingPrincipal Consultant
Jan. 2015 - May. 2020Auckland, New ZealandThe world of energy is changing, and will change more in the next 10 years than it has in the last 100. Transport electrification, home automation, the Internet of Things, solar generation, residential/commercial scale batteries. I've spent the better part of 15 years working in this industry in the hottest markets in the world (New Zealand & Australia), focused purely on retail. And as regulated and traditional revenues decline, embracing change is the only way to keep growing. This is my area of focus with clients. The disruptive and rapid change to our world driven by digital and new technologies is something I'm passionate about. And the rate of change is phenomenal. Sure you could start with the plethora of products or digital services and try and retrofit these to a market. I advocate something different. Start with the customer and work backward. If you're within the energy industry and you want to grow your business, or if you're outside looking to break in, I can help you. My role at Break Point is to work with clients to understand their capabilities, the customers they are targeting, and develop new business models to acquire and retain them. And I love to challenge. So what's topical now and what am I working on? - transport electrification and how this can be optimised to existing infrastructure - new energy services (solar, battery storage) propositions designed from a consumer first perspective - home automation technologies as an entry point into future home services - start up governance I have 24 years experience across financial services, energy, and IT and have been fortunate to lead projects that created disruptive change (the creation of Powershop, the carboNZero certification of Meridian Energy, an electric vehicle programme etc).
Associate Expert/Consultant
VaasaETTAssociate Expert/Consultant
Jan. 2014Elontie 45B 00660I work with our team in Finland as an expert in the field of competitive retail electricity markets. I work with multiple clients from across the globe focusing on marketing, sales and new offerings, services and the latest business models.
Smarter Infrastructure Lead - New Zealand
IBMSmarter Infrastructure Lead - New Zealand
Nov. 2013 - Jan. 2015Wellington & Wairarapa, New ZealandThe world of interconnected people is well and truly upon us. At no point in human history have we been as connected as a species as we are today. And every day these connections increase. The next wave of technological change occurring is the Internet of Things - the increased instrumentation, intelligence and connectivity of everything around us. From our clothing, to heavy gear like factory plant, electrical generators and vehicles. This instrumentation, intelligence and connectivity provides an exciting future which is more real-time, more relevant, and much safer. My role at IBM is to work with clients who have significant investments in infrastructure and who are looking to make their environments safer, to understand their environmental impact, and want to get more from their investments. Two specific products I own include Maximo and Tririga - both world leading software products.
Chief Marketing Officer
Safelight New ZealandChief Marketing Officer
Jun. 2013 - Jun. 2014Wellington & Wairarapa, New ZealandSafelight is all about bringing out the beauty in the photos that you've taken but don't have the time or perhaps the skills/desires to spend hours editing. And it's about creating work for creative editors who want the flexibility to work where and when they want. After taking more than 2,500 photos on a holiday in 2012 I knew I was in trouble. Now I love photography, and as a direct result I detest bad photos. And for anyone who isn't a Ansel Adams or an Anne Geddes you know that pressing the shutter is only the beginning. You need to do some editing if you really want images you're proud to print/make into photo books/hang on your walls. So I decided to combine my need for photo editing, with my desire to employ talented creative people looking to fill in time and make some money, who had the skills and equipment to edit photographs to a professional standard. And Safelight was born. www.safelight.co.nz
Energy & Utilities Industry Solutions Executive
IBMEnergy & Utilities Industry Solutions Executive
Jan. 2011 - Nov. 2013Wellington, New ZealandI believe in challenging the status quo, focusing on the bright future ahead, and challenging myself and those I work with to come up with innovative solutions that move us all forward. The way I do this is by working with clients and my teams to understand how to use the right technology to achieve rapid results. I have been successful in doing this both within the organisations I have worked in, and for the clients I now work for. I am the energy and utilities solutions lead for IBM New Zealand Limited. I have held a number of senior leadership roles within the electricity sector for the last decade, and understand intimately the issues facing the industry and the regulator. Joining the electricity industry after market deregulation, I worked initially in the retail market, and have the experience of balancing the challenge of increasing LRMC wholesale prices with customer retention and acquisition. I have developed and led customer strategies, business analytics, segmentation, channel development, and marketing, with a focus on increasing value to our customers. I am deeply passionate about the energy market and the positive impact this can have to a nations economy. And I am passionate about how we can use technology to transform the industry, digitising our countries largest machine. My sole purpose at IBM is to ensure that the work we engage into with our clients is relevant to their needs and tailored to the New Zealand market.
Sales & Business Strategy Manager
Public TrustSales & Business Strategy Manager
Nov. 2010 - Jan. 2011Responsible for defining the sales and business strategy for Public Trust, and for driving the team to achieve the financial targets established at the start of the year. Completed a market re-forecast, developed a sales incentive programme and redefined the reporting framework.
Senior Partnership Manager - Technical
Meridian EnergySenior Partnership Manager - Technical
Sep. 2009 - Oct. 2010WellingtonLed the electric vehicle programme for Meridian. Responsible for domestic business development across the Meridian Energy group of businesses. Accountable for senior relationships, with a focus on technology.
Sustainable Business Development Manager
Meridian EnergySustainable Business Development Manager
Oct. 2008 - Sep. 2009WellingtonResponsible for identifying and developing Meridian Group opportunities which were of higher value than could be realised in any one business unit.
Head of Retail Marketing & Business Development
Meridian EnergyHead of Retail Marketing & Business Development
Mar. 2007 - Oct. 2008WellingtonHead of retail energy marketing and business development for Meridian Energy. Full portfolio of 200,000 customers including residential, SME, and commercial and industrial. Was also a national judge for the Nexus marketing awards.
Customer Innovation Manager
Meridian EnergyCustomer Innovation Manager
Apr. 2006 - Mar. 2007WellingtonLed the carboNZero certification for the entire Meridian Energy Group. Developed the Powershop concept. Lead and managed the Marketing Strategy, Product Development and Customer Research teams
Customer Strategy Manager
Meridian EnergyCustomer Strategy Manager
Jan. 2005 - Apr. 2006WellingtonLead and implement customer strategy for Meridian Energy. Achieved 74% customer satisfaction. Increased NPAT through customer segmentation, acquisition and retention initiatives.
Residential & Business Segment Manager
Meridian EnergyResidential & Business Segment Manager
Apr. 2004 - Jan. 2005WellingtonManage and lead the residential and business customer segments. Won several national awards and grew market share 57% in target segments.
SME Segment Manager
Meridian EnergySME Segment Manager
Jul. 2002 - Apr. 2004WellingtonResponsible for growing the highest customer value segments. Annual energy revenues of $76m.
Strategy Manager Personal Bank
The National Bank of New ZealandStrategy Manager Personal Bank
Jan. 2002 - Jul. 2002WellingtonResponsible for reviewing past performance and setting the 5 year future strategy of the Personal Bank for the CFO and CEO. Head hunted into Meridian Energy.
Customer Strategy Manager
The National Bank of New ZealandCustomer Strategy Manager
May. 2000 - Jul. 2002WellingtonManage and lead the Youth customer segment for NBNZ. Grew market share from 17% to 39%. Acquired 69,000 new customers.
Product Manager - Home Loan Acquisition
The National Bank of New ZealandProduct Manager - Home Loan Acquisition
Jan. 1999 - May. 2000Wellington & Wairarapa, New ZealandProduct Manager for home loans, responsible for bringing 95% lending into NBNZ.
Mobile Mortgage Manager
Countrywide BankMobile Mortgage Manager
Jan. 1995 - Dec. 1999Lent more than $100m
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