I'm a creative marketing professional with 20+ years of experience leading brand, creative and content strategies for large and mid-size B2B and B2C companies. From brand management and creative direction to campaign planning and design execution, I bring creative vision, business acumen, analytical thinking and practical know-how to transform ideas into clear, measurable results. I’m passionate about doing meaningful work that connects with audiences and making sure it’s compelling, consistent, on-brand and built to perform.
My background as a multimedia designer has given me a unique ability to lead creative projects and teams with both clarity and empathy. I understand what it takes to execute great work, and I’m able to help bridge the gap between business objectives and creative execution. I’m also happy to roll up my sleeves when needed to design materials, shape a story, or help push a project across the finish line.
I’ve always been highly curious, intrinsically motivated and self-driven, both in and outside of work. One of my strengths is stepping confidently into the unknown. I learn fast, adapt easily, and take ownership to move things forward, even in uncharted territory. I’ve led global campaigns, rebrands, and event activations; built guidelines and frameworks for brand architecture, naming, positioning, and visual identity; and led successful B2B partner co-branding programs. I’ve worked as both an individual contributor and a people leader and I’m comfortable in either role.
I believe efficiency, collaboration, and clear communication are essential for a healthy and productive team culture, and have built and optimized creative workflows, systems, and processes that help teams move faster and work smarter. I enjoy mentoring creatives and junior team members, partnering effectively with cross-functional teams and individuals at every level of the organization, and solving complex challenges—even if it’s simply getting the right people in a room to align, brainstorm, or move things forward.More...