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Work Background
BI Pharma ConsultantsProject Manager Senior
May. 2023Ciudad de México, México• Coordinate 4 Project Managers ensuring that client needs and expectations are understood and addressed, and that their projects are delivered efficiently, flawlessly and on schedule.
• Lead the implementation of Monday (project management tool) among the entire team for efficient control and delivery of projects tasks in a timely manner. With this action we have increased the satisfaction of our internal and external customers.
• Build close relationships with clients for whom I have developed multiple marketing and communication strategies with excellent results.
• Executed a vitamin D brand's digital communication strategy with a CPI (Cost per Impression) of $0.02, Content Reach of 2M, and 10% engagement, through 11 months, boosting awareness and customer engagement.
Clivi HealthPatient Experience Project Manager
Sep. 2022 - Dec. 2022Ciudad de México, México• Launched a new product that exceeded sales goal by 20% per month, raised LTV (Lifetime Value), and slashed churn rate by 60%, driving significant revenue growth in 2 months.
• Increased response rate by 30% through data-driven decision-making, achieving an 85% engagement score and enhancing brand-patient relationship.
• Improve customer satisfaction by 25% through targeted sales channel strategies, optimizing onboarding efficiency and driving positive brand perception.
epicbountiesMarketing Project Manager
Apr. 2022 - Aug. 2022Remoto• Led the generation of new content to increase the positioning and recognition of the brand among the target audience.
• Managed the rebranding process with which the company began to venture into new territories.
Yo Tambien vivo con diabetesPatient Experience and Support Project Manager
Aug. 2017 - Aug. 2021Colombia• Built a digital community of 6,000 patients with diabetes and their families for which I led content marketing strategies (Email marketing, Facebook, and Instagram).
• Implemented and monitored user acquisition, retention, and loyalty strategies, making sure to collect valuable insights through indicators that contributed to increased reach, engagement, and conversions.
• Designed and led the development of 15 educational (offline/online) programs for patients with diabetes and cardiovascular risk nationwide.
• Managed projects and budgets for more than 300M COP with pharmaceutical laboratories such as Abbott, Sanofi, Novo Nordisk, Amgen, and Astra Zeneca, for whom I developed successful promotion and user loyalty campaigns nationally.
• Trained an interdisciplinary team of health practitioners to carry out patient care programs.
Grupo ÉxitoMarketing Analyst
Apr. 2015 - May. 2017Bogotá D.C., Colombia• Advised and accompanied the growth strategy among more than 1,500 points of sale nationwide and, based on the identification of improvement opportunities, we optimized the final customer's shopping experience.
• Coordinated customer loyalty programs in conjunction with the commercial and brand team, achieving an increase in sales of 12%.
• Designed successful offline communication campaigns and sales events for internal and external clients.
• Led a team of 4 design assistants located in Bogotá, Cali, Medellín, and Barranquilla, ensuring the achievement of brand positioning and sales objectives at the company level in the 4 cities.
TC ImpresoresIndustrial Designer
Mar. 2014 - Apr. 2015Bogotá Colombia• Conducted market trend research to offer cutting-edge solutions to customers and improve their current products.
• Designed product packaging and POP material for clients such as Pelikan, Pisos Alfa, Café Oma, Florina accesorios, Natura, Pepe Ganga, among others.
BomboxCommercial and Marketing Assistant
Aug. 2013 - Jan. 2014Bogotá Colombia• Conceptualized, designed, and executed customer loyalty strategies to encourage sales.
• Designed inbound and outbound marketing campaigns.
• Established alliances and coordinated joint projects with Falabella, Artesanías de Colombia, and Estudio Sur.
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