Amy Murrin - SVP Marketing, Doner Advertising

Feedback from Amy’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

DonerSenior Vice President

May. 2021Southfield, Michigan, United States

DonerVice President Brand Leader

Sep. 2017 - May. 2021Southfield, Michigan, United States

Bandy Carroll HelligeVice President/Strategic Planning

Jul. 2013 - Sep. 2017Saint Joseph, Michigan• Responsible for development of integrated multi-year marketing strategies and plans for six McDonald’s Co-Ops o Strategies are based on deep consumer insights, and must meet topline sales, guest counts and cash flow projections, and positively support McDonald’s brand. • Manage the execution of marketing, advertising and communications plans in entirety for two of the McDonald's Co-Ops, and act as liaison to regional and national marketing • Plan and manage annual marketing calendars with an integrated media mix of broadcast, digital, social, print, outdoor, PR, guerilla and more • Recommend and project the performance of marketing strategies and promotional tactics to McDonald's Corporation and franchisees that move the brand and business forward profitably over the long term o Project the impact of promotional windows, then post-promotional analysis to determine if projections were met, and why/why not • Conduct ongoing business analysis via sales trends, P&Ls, and extensive promotional analysis, as well as cultural and competitive research and strategic insight mining • Responsible for presenting recommendations to large groups of franchisees and corporate representatives for endorsement o Provide strategic guidance and strong rationale for recommendations, fielding questions in an open forum and factual arguments to persuade the group • Responsible for the oversight of project management for development and production of all creative elements, including broadcast, OOH, digital, POP, direct mail, print and all social media outlets o Review all creative briefs, ensuring relevant insights are used, and the brand and strategy are represented in an appropriate manner • Develop and manage integrated multi-million dollar budgets, as well as cash flow projections • Responsible for all client relations and communications, relationship building and maintenance • Manage a staff of 5 account executives within marketing, public relations and social media disciplines

University of Notre DameMarketing Communications Specialist; Print, Web, Multimedia

Sep. 2012 - Jul. 2013Notre Dame, IN• Responsible for working with clients (colleges, centers, institutes, etc.) university-wide to develop strategic marketing and communications plans to reach individual goals and solve specific problems • Provided strategic counsel on planning and campaigns that resulted in executable tactics to market and/or communicate to respective audiences within digital/web, print, photo and video arenas • Worked with clients to mine deep audience insights that drove strategic development and creative execution • Responsible for managing the tactical execution involving print collateral, web sites, photography and video, etc., and managing the creative process • Worked closely with creative teams to ensure creative was strategically sound and creative direction met the needs of the audience with appropriate narrative • Responsible for managing an account service team of Account Executives and ongoing training • Ensured departmental financial goals were met

Bandy Carroll HelligeDirector of Strategic Planning

Oct. 2001 - Sep. 2012Responsible for development of annual marketing strategies and plans for five McDonald’s Co-Ops. Strategies must meet topline sales, guest counts and cash flow projections, and positively support brand McDonald’s. Manage the execution of marketing, advertising and communications plans in entirety for three of the McDonald's Co-Ops. Plan and manage annual marketing calendars including an integrated media mix and tactical recommendations that meet sales and profitability goals. Responsible for client relations, recommending and projecting the performance of marketing strategies and promotional tactics to McDonald's Corporation and franchisees that move the brand and business forward profitably over the long term. Responsible for presenting recommendations to large groups of franchisees and Corporate representatives for endorsement. Provide strategic guidance and strong rationale for recommendations, fielding questions in an open forum and factual arguments to persuade the group. Ongoing business analysis via sales trends, P&Ls, and extensive promotional analysis. Responsible for projecting the impact of promotional windows, then post-promotional analysis to determine if projections were met, and why/why not. Responible for competitive and industrial research ongoing. Responsible for the oversight of project management for development and production of all creative elements, including TV, radio, out of home, digital, point of purchase, direct mail, and print. Review all McDonald’s creative briefs, ensuring the brand and strategy are represented in the appropriate manner. Responsible for all communication with the McDonald's franchisees and restaurants, ensuring execution of promotions at restaurant level is flawless. Manage a staff of account executives. Responsible for training and career development of all McDonald’s AEs within the Agency.

Weiskopf IndustriesAssistant Marketing Director

Feb. 2001 - Sep. 2001Cleveland/Akron, Ohio Area