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Work Background
LogitechRegional Category Manager, Music and Digital Home, AP
Jul. 2014Sydney, Australia* I market Music and Digital Home products across AP. This includes Logitech's Ultimate Ears (UE) audio brand, as well as Harmony Universal Remotes
* I act as the main product-marketing driver for the region for my portfolio of products, liaising with head office, the regional office, and the country clusters, to drive business
* The role involves setting regional strategy for my products and managing all aspects of the marketing mix in relation to their rollout and ongoing market presence
LogitechCluster Category Manager, Music, Mobility and Digital Home, ANZ
Apr. 2013 - Mar. 2015Sydney, Australia* I market Music, Mobility and Digital Home product in ANZ. These products include earphones, audio speakers, tablet accessories, smartphone accessories, universal remotes, and digital video security systems * The role involves setting regional strategy for the products and managing all aspects of the marketing mix in relation to their rollout and ongoing market presence
Logitech AustraliaCluster Marketing Manager, Music / Digital Home, South APJ
Mar. 2012 - Mar. 2013Sydney, Australia* I market Music and Digital Home product in SEA and ANZ. These products include earphones, audio speakers, universal remotes, and digital video security systems
* The role involves setting regional strategy for the products and managing all aspects of the marketing mix in relation to their rollout and ongoing market presence
BelkinProduct Marketing Manager
Aug. 2010 - Mar. 2012I marketed a variety of consumer goods including iPhone /iPod / iPad cases, chargers, audio connectors, and tablet computer peripherals and accessories The role involves procuring products and maximising return via pricing and positioning strategies. Working with our sales, operations and PR teams to maximise stock turnover via prime retail placement and media exposure, as well as maintaining and enhancing our brand
Gambit GroupSales and Marketing Specialist
Nov. 2008 - Aug. 2010• Managing relationships with a multitude of mobile content providers, hardware manufacturers and networks all over the world, including Telstra, Nokia, Optus and VHA.
• Selling and marketing a variety of wireless telecommunications services, content and solutions (including SMS/MMS campaigns, smartphone apps, mobile websites, and billing gateways) to Australia’s major telco companies, as well as across the corporate and government sectors
• Developing new business strategies and partnerships with some of Australia’s biggest consumer brands, including the NRL, Cuisine Courier, Secure Parking and Valley Girl, in the arena of wireless telecommunications marketing
• Formulating and implementing marketing plans for one of Australia’s biggest reverse-charge telephone calling systems, ‘1800 No Credit’, including social networking strategy
• Formulating and implementing marketing plans for Gambit Group’s mobile content portals
• Briefing TV, radio, press, outdoor and online media creative, production, spends and program placement
• Managing a team of two content managers, one business development manager, eight software developers, and two graphic artists
Sony Music EntertainmentSenior Marketing Manager
May. 2002 - Oct. 2008• Creatively marketing the CD, DVD and digital product for approximately 15 of Sony BMG’s international artists – major superstar releases and new artists • Creating and implementing marketing strategies across the project life cycle • Closely mentoring two Product Managers and overseeing the workload of two Marketing Co-ordinators
• Scheduling releases, setting sales targets and marketing budgets, overseeing and controlling spends and activities to achieve those targets • Developing and creating written and presentation materials to support the promotion, publicity, online, digital and sales departments, as well as motivating the teams and creatively coordinating their actions to achieve the vision for where a particular artist fits into the Australian entertainment marketplace
• Briefing TV, radio, press, outdoor and online media creative, production, spends and program placement.
• Working with promoters, artists, artist management, overseas affiliates and other third parties to maximise the sales and promotional outcomes for artists in Australia
• Producing high-profile product launches, industry showcases and award ceremonies
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