Sulphur Springs Country ClubMarketing Director
Dec. 2023Sulphur Springs, Texas, United States- Streamlined marketing operations by coordinating bi-monthly newsletter publications, ensuring timely distribution to members, and improving engagement.
- Enhanced social media presence by producing and managing high-quality photography, copywriting, and content strategy, leading to increased audience engagement with a 365% increase in reach, 399% increase in content interactions, and a 463% surge in page visits over a year-long period.
- Optimized branding consistency by developing and maintaining a Brand Guide, ensuring all materials aligned with the Club’s visual identity and mission.
- Increased event participation by collaborating with internal teams to promote Clubhouse functions, special events, and banquet bookings through targeted marketing strategies.
Elevated Search Engine Optimization strategies within Google My Business by refining business descriptions, posting regular updates, and managing reviews, driving a 167% increase in website event inquiries.
- Spearheaded website and mobile app redesign, implementing updates and standard operating procedures to improve user experience and membership conversions.
- Developed promotional materials, including print ads, flyers, and brochures, to expand membership opportunities and strengthen the Club’s presence in the community.