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Work Background
Sulphur Springs Country ClubMarketing Director
Dec. 2023Sulphur Springs, Texas, United States- Streamlined marketing operations by coordinating bi-monthly newsletter publications, ensuring timely distribution to members, and improving engagement.
- Enhanced social media presence by producing and managing high-quality photography, copywriting, and content strategy, leading to increased audience engagement with a 365% increase in reach, 399% increase in content interactions, and a 463% surge in page visits over a year-long period.
- Optimized branding consistency by developing and maintaining a Brand Guide, ensuring all materials aligned with the Club’s visual identity and mission.
- Increased event participation by collaborating with internal teams to promote Clubhouse functions, special events, and banquet bookings through targeted marketing strategies.
Elevated Search Engine Optimization strategies within Google My Business by refining business descriptions, posting regular updates, and managing reviews, driving a 167% increase in website event inquiries.
- Spearheaded website and mobile app redesign, implementing updates and standard operating procedures to improve user experience and membership conversions.
- Developed promotional materials, including print ads, flyers, and brochures, to expand membership opportunities and strengthen the Club’s presence in the community.
AAnd Then Co.Virtual Wedding Assistant
Sep. 2023Collaborate with small businesses in the wedding industry to provide services such as client communications and management, media creation/design, business management, and industry-specific research and analysis.
Rains Independent School DistrictCommunications Assistant
Sep. 2020 - Jul. 2023Emory, Texas, United States- Trained as an Executive Assistant to the district Assistant Superintendent of Finance/Business and Technology Department.
- Oversaw the redesign of the district’s website and development of a personalized mobile app, resulting in a 166% increase in successful communications with families.
- Implemented a new communications framework for CMS and email notifications, internal and external initiatives, and crisis communications practices.
- Managed multiple internal and external technology & communication systems such as department calendars and facilities/HVAC schedules.
- Prepared content for district media accounts.
Little Wolf CreativeVisual Artist & Events Assistant
Aug. 2018 - Sep. 2020Virginia Beach, Virginia, United States- Designed and produced artwork and designs for small art fairs across the Virginia Beach VIBE District.
- Successfully rebranded multiple businesses with custom, hand-drawn artwork elements and translated brand requirements into polished designs.
- Facilitated the design, planning, production, and coordination of multiple local events, ranging from dinner parties to political meet and greets, to the largest bridal show in Virginia Beach.
Everence Jewelry & TattoosSocial Media Manager/Marketing Assistant
May. 2018 - May. 2019- Executed social media campaigns across Facebook and Instagram platforms, managing post engagement and online communities while continually tracking metrics for brand sentiment online.
- Directed micro-influencer and user-generated-content campaigns, monitoring for lead conversion rates and identifying areas for improved customer tracking systems.
- Managed customer engagement systems and developed FAQ matrices for communications teams.
- Assisted the Marketing Director in implementation of campaign strategies and the conducting of virtual team meetings and brand projects.
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