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Work Background
HPGlobal eCommerce UX Product Lead
May. 2024Optimize hp.com stores cart & checkout process. Focused on Financing and Subscription-based blended XP
HPUser Experience Lead (UX & Product Manager)
Feb. 2022 - May. 2024Leading the optimization of Onboarding and SaaS (B2B2C) experience so that is seamless, relevant, coherent for our users and integrated end-to-end service delivered across the different touchpoints and the customer journey. Collaboration with cross-functional teams (Design, engineering, ID, QA, Marketing) along the product development cycle Methods: UX Research, Design Thinking, Service Design, Market Research, Data Analytics, Heuristic Evaluation
Nacar DesignUX Lead Designer - HP Contractor
Feb. 2022
FICTIOProduct Manager
Mar. 2020 - Feb. 2022BarcelonaI've lead the end-to-end design process, collaborated with multidisciplinary teams to co-create digital apps for healthcare top clients like Almirall. Was awarded the ASPID for most Innovative project 2021
NorthProduct Manager
Sep. 2018 - Mar. 2020BarcelonaLed the end-to-end design process, from user research, data analysis, framing the problem, testing assumptions, prototyping a range of solutions, to launching and measuring success. Clients: Grupo Planeta, Olyseum.com, MPM Software
Palomo SpainProduct Designer & Studio manager
Sep. 2016 - Aug. 2018Designed & launched palomospain.com Focused on improving user experience and overall website performance. Methods: Heuristic Evaluation, A/B Testing, CRO
MediaComInsight & Market Research Trainee
Apr. 2016 - Sep. 2016Madrid
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