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Work Background
Membrino Consulting, LLCOwner
Mar. 2025West Chester, Pennsylvania, United States• Develop marketing and conference strategies for local and national companies, resulting in increased lead generation and sponsorships.
• Implement budget planning techniques to optimize resources and maximize ROI.
• Provide business coaching and organization services to help clients be successful with time management and operations.
HMP GlobalAssociate Vice President, Sales, Wound Care and Podiatry Division
Oct. 2022 - Mar. 2024Malvern, Pennsylvania, United StatesLed a team of four salespeople, generating $11M in annual revenue across 10-11 brands, while successfully launching new digital and event brands in the wound care and podiatry markets. Developed content-driven sponsorship strategies to enhance partner engagement and drive revenue growth. Implemented a new CRM and sales tracking process, managed the SAWC portfolio of two national events— growing revenue by over $1M—and collaborated on content initiatives that increased sponsor value. Trained the team in consultative selling, prospecting, and digital platform sales for webinars and virtual events.
HMP GlobalDirector of Sales, WCLN
Mar. 2021 - Oct. 2022Malvern, Pennsylvania, United StatesLed a team of 3-4 sales members, driving revenue for seven brands and exceeding personal sales goals by over $500,000. Supported team expansion by developing new digital content offerings and provided training and coaching for new sales members.
HMP GlobalPublisher, Today's Wound Clinic
Jul. 2012 - Dec. 2018Currently handling the following brands along with continuing in sales for the Wound Care Division: Wound Clinic Business Unit, including Today’s Wound Clinic, Wound Clinic Business and www.todayswoundclinic.com.
HMP GlobalAssociate Publisher, Today's Wound Clinic
Jan. 2011 - Jun. 2012
HMP GlobalNational Sales Manager
Jun. 2007 - Mar. 2021Medical Publishing company located in Malvern, PA. I currently work for Wound Care/Podiatry Division with the publications OWM, WOUNDS, Today's Wound Clinic, and Podiatry Today. Our company hosts the following healthcare meetings/conferences: Symposium on Advanced Wound Care (SAWC), Wound Clinic Business, and PACS. We also assist companies with their marketing plans print/digital marketing, content related marketing and educational opportunities.
ARAMARKSales & Conference Planning Intern
Jun. 2006 - Aug. 2006Worked as an intern at the Villanova Conference Center as an ARAMARK employee. Helped assist sales team with sales calls, marketing plans, and other sales activities. Helped assist Conferenece Planners with planning various events held at the Villanova Conference Center.
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