AYUMETRIXSocial Media Marketing Specialist
Oct. 2022 - Aug. 2023Lake Oswego, Oregon, United StatesManage client program development - requirements gathering, design, testing, development, analysis and spearheading product packaging development. Lead social media management: Creating and implementing social media strategies, managing social media accounts (such as Facebook, Twitter, Instagram, and LinkedIn), scheduling and publishing posts, engaging with the audience, monitoring social media metrics, and analyzing the performance of social media campaigns. Use #OpenAI, #BARD, and #Ubersuggest to create informative blogs and scripts for videos. Create buyer persona for audience segmentation: By creating a detailed buyer persona, we gain valuable insights into their customers' mindset, enabling them to effectively tailor their product development and customer experiences. We use these in our social media messaging, emails and more. The persona description helps Ayumetrix humanize their target audience, enabling them to make more informed decisions. Manage content creation: Developing engaging and relevant content for social media platforms, website blogs, and other online channels. Manage website content, SEO, and functionality: Maintaining and updating the company's website, ensuring that content is accurate, current, and optimized for search engines. Added, manage website CMS (Content Management System), creating landing pages, monitoring website analytics, and implementing SEO (Search Engine Optimization) best practices. Compile analytics and reporting: Monitoring and analyzing social media and website metrics using tools like Google Analytics, providing regular reports on key performance indicators (KPIs), and identifying areas for improvement or optimization.