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Work Background
Bridge Street SocialServer
Apr. 2025
PK Companies LLCMarketing Director
Jul. 2020 - Sep. 2024Okemos, Michigan, United States• Built the first-ever marketing department/marketing director role for the company
• Developed several marketing plans depending on circumstances and needs
• Researched and brainstormed marketing tactics for both new and existing multi-family communities to use to increase occupancy
• Provided all communities a Google Business Profile and maintained them regularly
• Built websites on industry software for all communities, followed by replacement sites after a software switch
• Created marketing materials and strategies that helped communities get above 95% occupancy
• Carried out marketing and event planning and execution strategies to maximize the number of attendees and therefore applications
• Implemented a reputation management strategy to improve community/prospect/resident attitudes and therefore increase acquisition and retention
• Conducted training to staff so they could make their own contributions to the marketing of their properties
• Implemented new strategy to make the parent organization's social media more professional and consistent as well as increase engagement and visibility
• Collaborated with a web developer on a revamp of the corporate website to improve public perception and drive traffic in a way that meets the needs of the site visitors, therefore bringing us business
• Established relationships and contracts with industry providers to increase traffic and efficiency of handling leads to maximize conversion
• Contributions resulted in a $19,000 raise in 2023
Lansing Entertainment and Public Facilities Authority (LEPFA)Marketing Services Coordinator
Nov. 2014 - Jul. 2020Lansing, Michigan Area• Assisted in the creative development of LEPFA-produced or co-produced events.
• Developed and executed marketing plans for a convention center, urban market, golf course, and community events
• Provided marketing support services for all departments, facilities, and initiatives as directed
• Detailed planning of all LEPFA-produced and co-produced events within established budgets, including the dissemination of internal and external information
• Media buying
• Relaunched a logo and two website redesigns (lansingcenter.com and lansingcitymarket.com)
• Wrote copy for sales materials, promotional videos, newspaper advertorials, as well as print, radio, online, social media, and TV advertising
• Maintained four websites
• Developed and oversaw the execution of a social media marketing plan for 4 Facebook accounts and 3 Twitter accounts
• Composed a style guide and developing voice and tone for communications
• Wrote and programmed business and community email newsletters
• Collaborated on sponsorship acquisition projects, developing sponsorship packages and delivering on agreements
• Wrote reports and presentations for board meetings and local city government
• Developed, executed, and maintained public relations strategies
• Acted as the liaison to media representatives and key business partners
• Oversaw and monitored marketing budgets to ensure accuracy of actual cost versus planned expenses
• Stayed abreast of innovations, improvements in procedures, and developments within the convention center, marketing, advertising, and public relations industries to improve efficiency, levels of service, personnel performance, and reduce costs
• Evaluated and selected software and advertising partners
American Collegiate MarketingPublisher Relations Director
Jun. 2005 - Nov. 2014Okemos, MIAmerican Collegiate Marketing is a magazine subscription service, selling magazine subscriptions to the general public, but with a specialization in the college market. • Acting as a liaison and negotiating contracts between our company and magazine publishers
• Building and maintaining positive relationships with publishers
• Collecting information from program directors and presenting new marketing programs to publishers to gain authorization for the inclusion of their title(s)
• Proofreading and providing input on marketing materials, including mail and email
• Staying current with the industry regulations and ensuring our business practices are compliant
• Attending industry events for educational and relationship-building purposes
• Conducting meetings with magazine publishers, focusing on reports and promotions
• Acquiring new publishers to join our programs and familiarizing them with the process
• Acting as project leader on new programs and initiatives
• Working with the Information Systems department on implementing new ideas for the websites
• Brainstorming new program and testing ideas to bring in additional revenue
• Developing acquisition and retention marketing plans
• Ensuring content on the websites is correct and updated by working with the graphic artist and Microsoft Access
• Developing customer emails, including the selection of themes, featured products, copy and graphics. Building the emails in Responsys ESP software.
• Creating and proofreading product listings and featured product layout for direct mail pieces
• Maintaining our blog and social media accounts
• Learning current marketing practices and trends through trade publications, webinars, and conferences Accomplishments: • Received several recognition awards from management
• Saved the company tens of thousands of dollars through negotiating commission increases
• Continuing to increase production by persuading publishers to authorize special offers for customers
Superior Growers Supply, Inc./Hydrodynamics Intl.Marketing Assistant
May. 2001 - Jun. 2005East Lansing, MIResponsibilities: • Implemented several types of marketing campaigns, including phone sales and fax broadcasts
• Created and updated a 40 page catalog using Quark Express® • Composed and maintained content for a wholesale and a retail website, through several database programs, writing html, and managing the Amazon merchant account
• Regularly proofread, critiqued, and suggested improvements on printed materials
• Designed and wrote business documents and marketing materials using Microsoft Excel®, Adobe Photoshop®, and Microsoft Publisher® • Managed the Yahoo! Search Marketing account, including bidding and writing copy • Performed customer service, including research and problem-solving Accomplishments: • My work on the retail website was a key factor in a significant increase in web sales
• The company continues to use my work on product labels
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