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Work Background
The Ohio State University Wexner Medical CenterSr. Consultant, Executive Communications
Jul. 2024Columbus, Ohio, United States
InforSr. Director, Corporate Communications
Nov. 2020 - Jan. 2024New York, New York, United States• Led, mentored, and coached a global team to create, deliver, maintain, and monitor customer communications across multiple organic channels for engagement and expansion sales. • Increased customer retention and enhanced LCV via communications based on strategic objectives. • Delivered a superior customer experience by leveraging the voice of the customer (VOC) to evolve campaigns. • Spearheaded successful omnichannel education campaigns to enable data-driven insights for in-person events, webinars, sales plays, and product and service launches. • Built and nurtured stakeholder relationships while driving awareness by producing cohesive customer email copy, timelines, list production, and audience segmentation. • Drove synergy across multiple business units by cultivating executive and internal partner relationships for consistent and clear communications. • Served as the key point of contact and decision maker for communications as a vital member of numerous change management teams, aligning communications with broader strategic transformation goals. • Inherited a siloed omnichannel communications team and streamlined communications into a cohesive effort through engagement testing and UTM tracking. • Directed global communications for the Women's Infor Network (WIN) Business Resource Group (BRG).
The ShipyardAccount Manager
Feb. 2018 - Oct. 2020Columbus, OhioManage the strategic process, creation and launch of digital marketing campaigns with measurable results that are on-time and on budget. • Built and nurtured day-to-day client interactions for key accounts, executives, internal customers, and business partners • Defined strategic objectives and architecture based on team recommendations to satisfy client goals • Led multidisciplinary teams to communicate campaign strategy through creative, messaging, data, development, and media • Problem-solved internal project management issues, resources, and constraints to deliver on time and on budget • Negotiated and wrote business plan documents/contracts such as MSAs, Statements of Work and creative briefs • Cultivated organic pipeline based on various sales penetration methods during unsteady financial environment
EyethinkMarketing Account Manager
Aug. 2014 - Feb. 2018Columbus, Ohio AreaSpecialized in creating, managing and maintaining market-driven content for a diverse set of clients through various mediums and for multiple sales channels. • Managed key client accounts such as The Ohio State University, Ohio Wesleyan, Huntington, Knox County Visitors Bureau • Developed a data-driven, touchscreen kiosk project based on extensive historical content • Participated on a team to design and execute several high-end, b2b apps • Gained extensive knowledge in wayfinding and app development and navigation • Led a cross-functional team to meet client goals with graphic presentations and accompanying materials • Prepared new business proposals based on RFP requirements, manage budgets and ensure profitability • Analyzed data-driven results of digital media efforts and adjust ongoing campaigns to compete in social media environment including app development, writing and navigation
inVentiv HealthContent Development
Nov. 2013 - Aug. 2014Columbus, Ohio Area• Prepared proposals for new business development by customizing company messages to respond to prospect inquiries • Aligned positioning and marketing statements with current technology atmosphere • Written copy for clients such as: Baxter, Novo Nordisk, and Mylan
ChaseMarketing Campaign Manager
Mar. 2012 - Nov. 2013Columbus, Ohio Area• Communicated marketing messages, based on strategic creative briefs, that include sales collateral, promotions/campaigns, web and client communications related to new product and service launches • Collaborated with product and segment subject-matter experts to understand business goals and develop comprehensive campaign and communications that meet business needs • Wrote and executed marketing tactics to various audiences including B2B, retail and consumer-direct channels • Supported and maintained ongoing (business as usual) marketing campaigns and events on a daily basis • Adhered to budget requirements, existing style guides and extensive processes to ensure timely and accurate delivery
Freelance Marketing Communications ConsultantManager
Jul. 2003 - Mar. 2012• Produced, filmed and edited 20 customer success stories, including one that is featured on the Microsoft Business Advantage – Manufacturing CD • Written copy for clients such as: The Ohio State University, Ohio Wesleyan University, tree tree, Chase, Huntington, Columbus Club
Symix/Frontstep/MapicsMarketing Communications
Jan. 2000 - Jul. 2003• Designed Frontstep Data Sheet series, Frontstep and MAPICS Corporate Overviews • Managed the Frontstep identity project and MAPICS brand transition • Managed co-marketing and partner marketing programs and funds • Analyzed, created and maintained reports to ensure profitability
AT&TBrand Management
May. 1998 - Dec. 1999
International Data ProductsMarketing Programs
Oct. 1995 - Apr. 1998
The Ohio State UniversityResearch Assistant/Associate
Mar. 1993 - Jun. 1995
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