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Work Background
Zip Financial Technologies Inc.Head of Product
Dec. 2023Philippines
Xpensio Corp.Founder and Chief Product Officer
Mar. 2018Philippines
Magpie.IM Pte LtdFounder and CEO
Jun. 2015
Globe TelecomHead, Innovations & Solutions Delivery
Aug. 2012 - May. 2015Taguig CityJoined the Philippines' second-largest telco as head of innovations at the Information Systems Group, and leads the IT organization's drive and thought leadership towards cloud computing, API management and monetization, big data, and mobility programs. Communicates with the company's C-level executives and articulates strategy on the previously mentioned areas.
Tech MahindraConsultant
Jul. 2012 - Aug. 2012Eastwood Avenue, Quezon City, Philippines
Globe TelecomVice President, Innovations
Jan. 2012 - Dec. 2015
San Miguel CorporationConsultant
Mar. 2010 - Jun. 2012Joined San Miguel Corp.’s telecommunications venture officially as a consultant to head the conglomerate’s product development and management and its innovations group. Headed a team of 13 people assigned to various business areas whose mission is to search for, formulate, and document disruptive innovations for SMC’s market entry strategy. Consulting areas also include regulatory, commercial and technical concerns. Official job description follows: • Development and maintenance of a product roadmap that clearly differentiates SMC Telco in the market • Provision of a detailed description of the product offerings and how it influence roles, applications and technology platforms • Provision of a description of IT and Network equipment requirements to ensure flexibility in product and services roll-out • Establishment of target costing and maintenance of Profit and Loss of all products/segment offers of SMC Telco • Establishment of an innovation process management in collaboration with the brand team • Development and management of strategy for product and pricing • Development and management of teams to spearhead innovative products and services rollout in the following areas, which include (but not limited to):
o Electronic commerce
o Devices and Terminals
o International services (including the Carrier/Wholesale group)
o Web and Data services
o Voice and Messaging Services
o Multimedia and new VAS
o Open Telecoms Technology Platforms • Assessment of trends and current product portfolio in the Philippine market • Formulation of a people management and development plan • Help in the product innovation strategies of Eastern Telecommunications Philippines, Inc.
Happy.Mobile CorpPresident
Sep. 2008 - Mar. 2010Makati CityReturned to entrepreneurial career after a 5-year stint as VAS and Innovations head at Sun Cellular, founding Happy.Mobile and managing its startup operations. Happy.Mobile, an NTC-licensed VAS company, was engaged in the following ventures: • Content aggregation
• Mobile e-mail
• SMS and Web games
• Social media apps
• Telecoms software and services integration Happy.Mobile listed as clients the following: • Bayan Communications (exclusive provider of VAS-SMS infrastructure)
• Nokia-Siemens Network (consulting and integration services for integration of mobile-device management platform at Sun Cellular)
• Bluemedia Communications (set up and management of mobile services)
• Eureka Mobile Communications Corp. (tri-telco connectivity of its iMail push email service)
• Greetings Unlimited, Inc. (or GUI, provider of the profitable SMS IM service at Sun Cellular)
• Nexxus Promotions Corp. (owners of unique SMS games such as Lowest Unique Bids and Grab, which Happy.Mobile launched with Globe Telecoms and Smart Communications)
Sun CellularAssistant Vice President
Jul. 2003 - Sep. 2008Joined the Philippines’ third player in the exploding mobile-phone market as head of the Wireless Data Group (WDG), the group responsible for bringing in third-party content and application providers into the Sun Cellular network. In September 2004, was appointed as VAS Marketing director, tasked with revenue generation from and enhance branding of value-added services through tri-media advertising and merchandising. In September 2005, was promoted Assistant Vice President. As Head of Innovations:
• Launched IP-based Voice Gateway platform for new voice applications, including but not limited to:
o International interconnect (Foreign to Philippines and vice versa)
o Handphone-to-IM interconnect (through 3rd Party provider of Sun iMessenger) • Built enhancements to Prepaid Platform
o Launched USSD menu interface of Sun Expressload, electronic-load selling system
o Built loyalty and incentive engine for Expressload merchants • Built and launched Give-a-Load, Sun’s load-sharing service • Led in building core engine of Sun mCommerce service (in partnership with BDO) • Established Sun’s InnoLab to create new commercial services; replace expensive and ageing core, IT and VAS systems; incubate and commercialize ideas from within the company and third parties As VAS Marketing AVP: • Grew Sun Cellular’s VAS revenue 20 times since joining the company. • Launched Sun iMessenger, the unlimited instant-messaging service that connects mobile-phone users to their buddies in the major IM networks (Yahoo, MSN, AOL and ICQ). As VAS Marketing director: • Grew Sun Cellular’s VAS revenue 10 times As Wireless Data Group director: • Filled up the product categories of value-added services from 55% at entry into the company to 95% • Launched Messaging Gateway, the in-house-built middleware that enables third-party content providers to connect to the mobile operator’s Short Messaging Center and billing systems.
PinoymailFounder, Chairman, CEO
Mar. 1998 - Jun. 2003Started and nurtured Pinoymail, the Philippine version of Hotmail, from a garage operation to become one of the most successful and largest Internet companies in the Philippines. Grew the company to a little over 100,000 subscribers before selling it to NewNet Holdings of Orlando B. Vea, founder of Smart Communications, the leading mobile phone company in the Philippines. • Developed the business idea with three co-founders and managed the start-up phase, including government registration of the business, incorporation, set up of data-center and telecommunications facilities • Developed the Webmail software and database, authored the Web site, composed the text content and draw the graphics • Upgraded the service to a more scalable configuration to handle more subscribers expected in the aftermath of the sale of most of the company to NewNet Holdings in January 2000 • Served as the spokesperson and coordinated an effective publicity campaign that popularized the Pinoymail brand and service; featured in practically all major newspapers • Built up the company from a two-person operation to a 15-person team • Conceptualized and launched Pinoycards, the largest electronic greeting cards service in the Philippines similar to BlueMountain and Yahoo Greetings • Conceptualized and launched WebTxt, a service that allows people to send short messages to any mobile phone right from the Web. WebTxt was named Best Product at the government-sponsored E-
Services Trade Fair in 2002. • Formulated strategy to market and sell outsourced e-mail services to small companies and government institutions to add to the list of revenue services of the company • Did development work for new products and services focusing on wireless and Web-enabled payment systems.
University of the PhilippinesLecturer
Jun. 1996 - Nov. 1996Taught a course on journalism and information technology. Conducted a seminar on producing newspapers and magazines using desktop-publishing software, computer illustration packages, image acquisition and enhancement, typography and digital printing. Taught students to effectively use word-processing software to enhance writing skills. Introduced student journalists to the Internet and publishing dynamic content on the World Wide Web.
TODAYEditor
Dec. 1993 - May. 1997Recruited initially to co-manage the Metropolitan desk of TODAY, the newspaper founded by Teodoro L. Locsin ("Teddy Boy"). As one of the original team members, formed the team of reporters and correspondents to cover the 17 towns and cities of Metro Manila, with specific focus on the local governments and police departments. Was given additional roles of managing the coverage of information technology industry and production of Folio, a twice-a-month feature magazine. • Responsible for managing the news coverage of Metro Manila, focusing on crime and local government politics • Managed a team of 12 reporters and correspondents • Collected and edited news and laid out the page daily • Trained and inspired novice reporters, most of whom have Metro Manila police departments as their area of coverage • Became the reporter for information technology and subsequently edited the weekly special section; traveled to various Asian cities to cover IT trends • Co-produced Folio, a feature magazine, focusing mainly on copy editing and art direction • Wrote a business plan for publishing the newspaper on the World Wide Web and offering content (searchable news items and photos)
The Manila TimesEditor
Jul. 1992 - Dec. 1993One of the youngest editors in a major news daily. Was responsible for editing news reports for accuracy and clarity, in a daily basis. Went on to become an editorial writer, a senior writing position. Developed and launched Manila Times International, a weekly, tabloid-format edition of the newspaper for distribution in countries where Filipino overseas workers were populous (including Saudi Arabia and the Middle East, Taiwan, Japan and Hong Kong). Introduced an all-computer newspaper production system, from copy to editing, and right on to digital page layouts.
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