Fares Abou Khater

Digtial Marketing

AssistantCustomer ServiceCommunity ManagerLife CoachingCRM managerMarketing DirectorCBDOFounderBusiness Development ManagerMarketing Analytics ManagerDigital Ads ManagerSMM ManagerContent ManagerBrand Marketing ManagerSales & BizDevC-level ExecutiveBusiness OwnerStartup FounderConsultingMarketing

I’m Fares Abou Khater, a Lebanese marketing strategist and partner at The Marketing Lab, a Beirut-based digital and AI-driven agency. I help companies use data, AI, and smart content to turn their marketing into something more efficient, measurable, and relevant — across Lebanon and the wider region. I started my career in FMCG and distribution, leading marketing and brand strategies for multinational companies in the Levant and GCC. That experience gave me a strong understanding of consumer behavior, retail reality, and how campaigns actually perform on the ground. Today, at The Marketing Lab, I focus on AI-powered content workflows, social media strategies, and digital campaigns that are grounded in data, not guesswork. I enjoy simplifying AI for business owners and marketing teams so they can use it in a practical way, not just as a trend. I also recently became a certified AI trainer.

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Work Background

Owner

The Marketing LabOwner

Sep. 2016I’m Fares Abou Khater, a Lebanese marketing strategist and partner at The Marketing Lab, a Beirut-based digital and AI-driven agency. I help brands turn technology into practical, effective marketing — from AI-powered content and smart social media to performance-focused digital campaigns across Lebanon and the MENA region. I built my experience managing major FMCG brands with companies such as Fattal, Arla Foods, FDC, and Henkel Levant, where I led brand and marketing strategies. Today, I use that background to design real, useful AI use cases for clients, including automated content workflows, AI-enhanced video podcasts, and data-informed social strategies. I work with brands like Godiva, Kiri, Lurpak, Lotus, 09 Clinic, and XBODY, helping them modernize their marketing while staying human and consumer-centric. I also recently became a certified AI trainer.

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