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Work Background
CreatorDBDirector of Marketing
Nov. 2021Taipei City, Taipei City, TaiwanAt CreatorDB, I’ve steered our marketing from the early days (as hire #6) to a global operation spanning the US, Europe, and Asia. I’m solely responsible for crafting and executing our go-to-market strategies, overseeing a dedicated team I’ve doubled every year, and managing the budgets that power our growth. In addition to leading all marketing initiatives: SEO, paid ads, online and offline campaigns, branding..., I also mentor up-and-coming leaders, including the current Director of Sales. My efforts have helped CreatorDB successfully raise a USD 7 million Series A and positioned our brand at the forefront of data-driven influencer marketing worldwide.
IAdeaChannel Marketing Manager
Apr. 2020 - Oct. 2021Taiwan- Managing all marketing campaign communications and establishing strong partner networks.
- Develop highly effective and strategic sales and integrated marketing programs to drive IAdea preference, awareness, and incremental revenue for IAdea and distributors and partners.
- Work with software partners to identify the most relevant partner/industry and/or regional events and customer engagement activities that warrant participation.
- Develop and manage the marketing channel strategy aligned to partner objectives and goals.
- Implement innovative programs which differentiate from competitive offerings increasing IAdea sales to partners and developing and nurturing IAdea preference when partners implement FM solutions.
- Align partner marketing initiatives with overall IAdea objectives and goals.
- Develop sponsorship opportunities to engage partners’ support and participate in marketing opportunities at key IAdea events.
- Plan and execute MDF plans and budgets for partners.
- Simplify and improve technology partner access to marketing resources, sales enablement tools, and training materials.
- Partner, collaborate and build relationships within the IAdea team. The company’s sales, product, and marketing groups to foster communication and collaboration to optimize opportunity and market development from strategic alliance partner relationships.
- Identify and flag opportunities for joint PR, digital/social media, and case studies to impact image and market development for IAdea through technology partner relationships. Key results: - Social media growth by 27.35%
- 847 new leads from joint campaigns and diverse efforts. ~10.78% customer acquisition
- Direct increase in revenue thanks to the onboarding and subsequent marketing activities with six partners.
- Combined revenue of ~2.5 Million USD directly linked to Channel efforts. - Combined opportunities of ~7 Million USD from partners.
Grizzly Elecdyna TechBusiness Development Manager
Jul. 2019 - Mar. 2020New Taipei City, Taiwan{Project based}
Main task: Lead the expansion of the business to Spain and Portugal.
Planning and overseeing strategic sales and integrated marketing programs
Researching organizations and individuals to find new opportunities.
Increasing the value of current customers while attracting new ones.
Finding and developing new regions and improving sales.
5DesireMarketing Coordinator
Aug. 2016 - Aug. 2018HanoiICTVNT Investment & Communications dba 5Desire
- Provided direction, guidance, and leadership to the marketing department.
- Evaluating and developing marketing strategies and plans.
- Building brand awareness and positioning.
- Researching demand for our services.
- Assigned as Head of Marketing in the education segment.
DiscovaJunior Marketing Officer
Nov. 2015 - Aug. 2016Hanoi, VietnamDiscova, formerly Buffalo Tours Asia
Marketing planning & Execution. Work on Online Marketing Strategies & Channels. Assist with the creation and production of brochures and other marketing communications material. Website content & development. Analyse b2b and b2c strategy & activity. Carry out market and competitor analysis and research. Translate and edit customer and trade communications
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