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Work Background
Self-employedProduct Manager
Jan. 20241. Strategy and product knowledge Define the product vision, and the strategy to deliver it
Understand and measure the impact of the product on the activity
Implement product culture 2-Discovery Identify user expectations and the benefits that the product will bring them
Collaborate with UX Designers to create and improve customer journeys via the design tool (FIGMA)
Know how to implement most discovery methodologies 3-Delivery Develop expected features and prioritize them within the product backlog
Write each feature retained in the form of a “user story”
Monitor the quality of your product through the management of technical debt within the product backlog
Define and plan valuable product releases/versions
Collaborate effectively with technical teams (tech lead, developers, QA) to deliver identified features 4-Growth Regularly measure customer satisfaction with products
Collect user feedback
Analyze feature performance to generate insights and iterate as often as possible
Business FranceInternational Trade Advisor
Jan. 2018 - Dec. 2020San Francisco Bay Area- Responsible for connecting American and French food & non-alcoholic companies in the Western US region, composed, of 14 states (California, Nevada, Arizona, New Mexico, Utah, Colorado, Wyoming, Nebraska, North Dakota, South Dakota, Montana, Idaho, Oregon, Washington) for the French Trade Commission - Advise French food companies seeking to export their goods by performing detailed market research studies in French and English and setting up B2B meetings with US companies.
- Collaborate with US companies to determine their sourcing needs and present potential French clients through catalogues and B2B meetings at their headquarters or at trade shows. - Prospect potential new clients in my territory and throughout France.
The HEINEKEN CompanyAssistant Brand Manager Affligem
Jan. 2017 - Dec. 2017Brand and competitors’ performance analysis ( distributor and consumer panels)
Active support to the team during the brand’s annual report and 3 year plan
Monthly business report with a special focus during product launches
Close collaboration with the sales department (PGMC and Foodservice) for the implementation activations and animations in sales outlets Active participation in the 2018 product innovation process : selection of the concept, tastings, new packaging concept
In charge of a online retail project ( couponing Beertender and The Sub)
Ad developments for the specialized press
Organization of internal communication events
COFEL groupAssistant Brand Manager Bultex & Epéda
Jan. 2016 - Dec. 2016ParisCompetitive intelligence ( benchmarks, price reporting, store-checks)
Active support to the team withing the launch or new produtcs: product develoments monirotinh, prototype testing, packaging desihn of bedding supplements (pillows, duvetsà, photo shootings
Point-on-sale advertsing management: definition of communiation medium, order hadling, restocking
Contribution o the definirion od consumer support; product catalogue, commercial description, sales pitches
CRM support; animation and monitoring of the customer section on the compay’s website and game contests planning
Universal Music GroupSales Representative
Jun. 2014 - Aug. 2014Antony, Île-de-France, France- Responsible for a portfolio of specialized retailers in the entertainment industry (FNAC, Espace Culturel Leclerc, Furet du Nord)
- Prospection of new clients in the South-East Region of France with New products presentation (CDs, Vinyls, Limited Editions) and in-store promotional operations
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