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Work Background
HumanaProduct Management Principal
Dec. 2024Strategic Product Vision: Defining the long-term product vision, setting clear goals and creating a comprehensive product roadmap to guide growth and development. Market Analysis & Member Research: Staying updated on industry trends, competitor activity, market dynamics, federal and state priorities and policies and customer insights, needs and desires to inform product strategy and investment decisions. Cross-functional Collaboration: Working closely with shared service teams, Medicare and Medicaid operations teams, state agency partners and other internal and external partners and stakeholders to define desired member experience aligned to product strategy and business objectives. Stakeholder management: Effectively communicate product strategy and vision to senior leadership, key partners and cross-functional teams, advocating for product initiatives and setting and managing expectations. Product launch and post-launch optimization: Guide and influence teams responsible for execution of product strategy/desired experience to ensure smooth, timely and accurate delivery of work. Define and refine key measures of success across product portfolio.
HumanaAssociate Director
Jan. 2023 - Dec. 2024• Developed new model and go-to-market approach for Medicaid welcome experience, designed to streamline communication for new enrollees during their first 90-days and drive intentional, focused action.
• Responsible for partnering with market and national teams to define and execute scalable models for Medicaid member ID cards, welcome calls, and new member experience, digital and operational models and sourcing new internal and external partners to support desired new and existing state operations. • Served as key operational consultant for new and existing market leadership, supporting efforts to resolve operational challenges and member and provider pain points. • Responsible for streamlining Humana’s internal process to review and approve all member-facing materials during new state implementations. • Served as operational SME to Business Development team during RFP writing process.
• Responsible for all unsecure website content and overall experience for Medicaid members and providers for new and existing markets.
• Managed a team of 10 associates
• Responsible for evolution of key operational processes, designed to streamline work, increase efficiencies, reduce costs, and significantly reduce project or product development timelines. • Providesd onsite and virtual support for required operational readiness meetings during new market implementation, serving as operational SME.
• Responsible for development and maintenance of key policies and procedures and serves as an active participant in state-led compliance audits.
HumanaMedicaid Member Experience Lead
Jun. 2021 - Jan. 2023
HumanaProduct Manager: Go365 for Medicaid (Wellness Solutions)
Jul. 2016 - Jun. 2021Columbus, Ohio• Responsible for end-to-end ownership of new consumer digital product – Go365 for Medicaid • Responsible for product decisions, pricing and budget oversight, and cross-functional support needed to launch new product (Customer Service, Marketing, Legal and Compliance, Reporting, etc.) • Define overall Wellness product strategy, roadmap and KPIs for new product development and launch in key Medicaid markets • Ensure Wellness product is compliant with Medicaid federal and state requirements in all markets • Collaborate with Medicaid Business Development team in efforts to secure new business and expand Humana’s overall growth strategy • Responsible for conducting market assessments and other key research needed to identify new or enhance existing products or processes across Wellness and Clinical products, tools and teams • Collaborates with Delivery and IT teams to ensure alignment with product strategy and delivery/implementation priorities • Responsible for building and maintaining key business relationships and working closely with partners to develop and set digital and product Wellness strategy • Serves as Wellness Medicaid SME for business partners to support test and learn agendas and pilot programs/projects
RunSwitch PRAccount Director
Nov. 2015 - Jun. 2016Louisville, Kentucky Area• Served as the State Director and media spokesperson for Marsy’s Law for Kentucky, an advocate-driven effort to establish a Victims’ Bill of Rights within the Kentucky Constitution. • Delivered speeches and presentations on behalf of Marsy’s Law for Kentucky to organizations across the state. • Participated in regular legislative meetings and oversaw two lobby teams charged with helping to ensure Marsy’s Law for Kentucky passed the 2016 General Assembly.
• Provided testimony before the Kentucky House of Representatives and the State Senate in support of Marsy’s Law for Kentucky. • Developed strategic communications plans for a variety of clients based on business goals and objectives. • Developed and executed social media strategy and content for a variety of clients. • Managed media relations for Amazon (Cincinnati market). • Planned and executed major events for Amazon, including Cyber Monday press events and Operation Homefront Holiday Donation events. • Developed and distributed media materials, including press releases, media advisories, bylined columns, etc. for a variety of clients.
FreelancerFreelance Writer & Marketing Consultant
May. 2015 - May. 2024Specialties include: creative and technical writing, news and feature writing, writing for corporate newsletters/e-newsletters, web design and content management, brand development, social media strategy and content development.
Presbyterian Church (USA)Communications Strategist
Jun. 2013 - Nov. 2015Louisville, Kentucky AreaThe Presbyterian Mission Agency is the ministry and mission agency of the national office of the Presbyterian Church (U.S.A.). Five ministry areas carry out the Mission Agency’s work: Compassion, Peace and Justice; Evangelism and Church Growth; Racial Ethnic & Women’s Ministries; Theology, Worship and Education; and World Mission. The Presbyterian Church (U.S.A.) has more than 1.7 million members in more than 10,000 congregations and worshiping communities across the country. Six agencies, including the Presbyterian Mission Agency, comprise Presbyterian Church (U.S.A.). • Analyze and identify key communication and marketing needs for two ministry areas – a total of 25 programs and initiatives – of the Presbyterian Mission Agency.
• Develop and produce the Racial Ethnic Torch Magazine, published three times per year and distributed to more than 4,000 recipients. • Develop and implement an integrated communications plan for the twelve programs and offices housed in the Racial Ethnic & Women’s Ministry area of the Presbyterian Church (U.S.A.). • Contributing reporter for Presbyterian’s Today Magazine and the Presbyterian News Service for local, regional and national events. • Develop all key marketing pieces for local, regional and national events, including brochures, postcards, posters and flyers, press kits, press releases and media alerts, email and direct mailings, etc. • Partner with national funds development managers to set goals, develop key messages and materials needed to raise funds to support national programs and initiatives. • Provide onsite social media support for local, regional and national events. • Conduct social media workshops for staff to deepen understanding, increase effectiveness and share best practices for each tool.
TEK SystemsIT Recruiter
Jun. 2012 - May. 2013Southfield, MI• Consult with business and functional leaders to define competencies for specific roles.
• Interview candidates, pre-qualify, negotiate offers and close hires.
• Perform reference checks.
• Pre-screen candidates to evaluate candidates’ compatibility with specific job requirements, ensuring a fit before submission to the client. Track candidates’ activity (phone calls, meetings, interviews, etc.) using a proprietary tracking system. • Edit and reformat resumes as necessary.
Cut Media, LLCFreelance Research Assistant
Jun. 2012 - Sep. 2012- Brainstorming and developing a variety of content ideas for Cut Media.
Bowl New EnglandSales & Marketing Associate
Jan. 2012 - Jun. 2012Colchester, Vermont- Developed sales and marketing initiatives for Bowl New England's Vermont location.
- Counseled management on Bowl New England's social media outreach. - Provided sales/customer service support and staffed special events.
People Making Good PRAccount Executive
May. 2011 - Jan. 2012Burlington, Vermont Area- Developed strategic and tactical plans based on industry analysis and understanding of each client's business goals and objectives.
- Executed public relations tactics to earn local, regional and national press coverage (consumer and trade) for clients. - Drafted PR and marketing materials, including boiler plate language, press releases, media pitches, bylined columns, etc.
- Provided on-site support at various media and client events including trade shows.
- Provided day-to-day support and PR counsel; utilized traditional and social media tactics to strategically move each clients business forward.
- Managed a small team of interns. - Developed detailed media lists, researched relevant media contacts and outlets and established relationships with key press contacts.
People Making Good PRAssistant Account Executive
Oct. 2010 - Jun. 2011Burlington, Vermont Area- Worked closely with account executives and agency partners to develop and execute PR and social media campaigns for a variety of clients.
- Drafted pitches, press releases and other public relations materials.
- Developed and maintained detailed media lists; established relationships with local and regional press.
- Managed social channels for a variety of clients; developed and maintained editorial calendars for social outreach. - Assisted with event planning and on-site event management.
Guthrie/Mayes Public RelationsAssistant Account Manager
Jul. 2008 - Oct. 2010Louisville, Kentucky Area• Developed 2009 and 2010 strategic plans for Goodwill Industries of Kentucky. • Drafted press releases, media pitches and advisories, bylined columns and employee profiles. • Assisted with event planning and onsite event management; organized and staffed news conferences for a variety of clients.
• Managed media relations for Family & Children’s Place Oscar Night America fundraising event; also served on Oscar Night America committee. • Managed redesign of Guthrie/Mayes website.
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