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Work Background
WePlayProject Manager, MENA
Nov. 2024
MENA MindsClient Services Director
Jul. 2023 - Jun. 2024London, England, United KingdomServed as the primary liaison between the agency and clients, embodying brand values and delivering impactful results. Building upon this role, I developed compelling brand visions and aligned business objectives with creative strategies for sustained growth. Furthermore, I conducted data analysis to improve performance, seamlessly managing multiple projects and enhancing client satisfaction through proactive communication. Additionally, as a brand consultant for MENA region matters, I fostered partnerships with European and North American brands, representing the company at international forums to effectively showcase our value proposition.
Grey GroupAccount Director
Apr. 2022 - Mar. 2023Doha, QatarProvided remote oversight of the Ooredoo Oman account from Beirut, ensuring seamless service alignment and fostering strong client rapport. Additionally, directly managing the entire account driving strategic initiatives and maximizing performance. Spearheading revenue growth, I identified upsell/cross-sell opportunities and executed strategic account plans to drive business expansion. Furthermore, I fostered collaboration across internal teams to ensure project success, meeting deadlines, and delivering exceptional client satisfaction.
Just us & OttoFreelance Senior Account Manager
Jan. 2022 - Mar. 2022Doha, Qatar
F Trading Founder and Head of Marketing at Football Shop (Official Football Merchandise Store)
Jun. 2013 - Dec. 2021Beirut, LebanonOrchestrated sales exceeding USD 750,000 within the first 3 years of operations for a startup retail football merchandise store, showcasing strategic sales leadership. Furthermore, I initiated and optimized digital media marketing strategies based on targeted objectives, market data, and budget considerations, driving brand engagement and revenue growth. Additionally, I cultivated brand awareness, managed leads, and ensured exceptional customer service, fostering strong customer relationships and loyalty. Moreover, I implemented cost-saving measures, streamlined marketing processes, and strengthened strategic partnerships, optimizing operational efficiency and maximizing profitability.
social4ceSocial Media Consultant & Account Manager
Jan. 2013 - Mar. 2013Beirut, LebanonResponsible for strategic planning, community engagement, and key account management at an advertising startup with three clients. Participated in client meetings to understand needs and determine action plans for SME success. Managed social media strategy, including proposals, implementation, and monitoring, providing strategic support to improve engagement. Maintained and updated clients' social media platforms, optimizing campaigns based on performance metrics and trend data.
PublicisSenior Account Manager
Jan. 2012 - Jun. 2012Dubai, United Arab EmiratesEnhanced account management by proactively addressing potential competitive threats and collaborating between NESCAFÉ Brand Managers and the Publicis team for marketing communication planning. Managed various NESCAFÉ brands across markets, ensuring adherence to brand guidelines while exceeding client expectations with creative solutions. Developed deep customer business knowledge and oversaw multimedia solutions including promotional marketing, POS materials, and digital campaigns. Conducted competitive reviews and coached a team of Junior Account Management professionals. Additionally, controlled project budgets and managed client billing processes effectively.
Leo Burnett MEA (Middle East & Africa)Communications Manager
Feb. 2007 - Jun. 2009Beirut, Lebanonled marketing communication strategies for Key Client Accounts at Leo Burnett. I collaborated closely with the Agency Deputy MD to implement new business development initiatives. Leading project delivery for high-profile accounts, I managed the Leo Burnett Syrian territory, overseeing major telecom clients and SME businesses. Streamlining operations of the marketing subsidiary in Syria with regular visits and intervention, I communicated regularly with territory, regional, and strategic managers for support and planning. I also led MTN Syria Telecom and Elegance (Confectionery Company) accounts, formulating and launching integrated marketing campaigns. Planning and executing multiple brand launches, revamps, and repositioning efforts, I managed diverse consumer engagement platforms and ATL & BTL campaigns.
IMPACT BBDOAccount Executive
Feb. 2005 - Dec. 2006Beirut, LebanonDrove top client satisfaction and retention by aligning creative aspects for various clients including Masterfoods, Arab Bank, and Joseph Eid. Directed production of Below the Line collaterals and integrated communication solutions such as PR and CRM. Managed the launch of a corporate campaign for Arab Bank across multiple network offices.
FP7Junior Account Executive
Oct. 2003 - Apr. 2004Jeddah, Makkah, Saudi ArabiaManaged Advertising and POSM development, Outdoor & Print, for major clients such as Master Foods (Twix, M&M's) and Le Meridian, Makkah.
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