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Work Background
AlcméonRegional Director Italy
Jan. 2023Pisa, Tuscany, ItalyAlcméon is a French Scale-Up, part of the French Tech eco-system and based at Station F in Paris. Alcméon has developed a SaaS-Platform that helps leading brands and retailers to improve their communication inbound/outbound with customers through all public social networks and private messenger services, such as WhatsApp, Messenger, Instagram, Google Business Message, Line or LinkedIn. My main responsibilities are: - Consolidating and Expanding Italian Market
- Maintaining Key Relations with Italian Customers
- Build a partnership strategy in order to boost local sales
- Brand Awareness and Event Participation
- Lead & Build the Italian Team
ChorallyFounder & Managing Director
Oct. 2014 - Sep. 2022Florence Area, ItalyI founded chorally in 2014 as a WelikeCRM spinoff, creating a data driven engagement platform aimed to evolve call centers for big enterprises. Chorally worked with top enterprise customers (FCA, Vodafone, H3G, Wind, Ferrovie dello stato Italiane, BMW, Moncler, Huawei.PosteMobile, Iliad) and is scaling also approaching SME Market. The company was acquired in 2018 and is part of Gruppo Activa and has now 20 employees and a solid SaaS product / platform with 1,5 Mln Revenues My main responsibilities in chorally were :
· Product design /vision,
· Building a solid product roadmap to boost enterprise market
· Building an amazing team of professionals
· Business development and market positioning
· Build a partnership strategy in order to boost sales
· Monitoring Financial KPIs
WeLikeCRMCEO & Founder
Feb. 2013 - Jan. 2017Milano, RomeWelikeCRM was founded in 2013, in order to create product & services for SocialCRM.
The company was a consulting provider for big enterprises, in order to gain knowledge and skills to design a new platform (Chorally). Also working for European Projects My main tasks as CEO & Founder were business development, service & product strategy, go to market strategy. I also acted as a technical consulting for digital innovation and transformation Main customers : Mediaset, Sky, FCA, Vodafone, Criff, Sorgenia, Ecare, Mediolanum, Postemobile
AmcservicesPartner
Feb. 2012 - Sep. 2017MilanoAmcServices was a consulting company. We provided CRM strategy to enterprise level customers, focusing on digital innovation and Social CRM. Also working on European projects
My main tasks as a Partner were:
Scouting technical solutions world wide Technical Consulting for digital transformation Project Management
Main Customers: FCA, Ecare, Mediolanum, PosteMobile
WalkonWineCo-Founder
Oct. 2011 - May. 2014Florence, Italy Metropolitan AreaWalkonWine was one of the first Italian Ecommerce for wine selling and communities.
Zodiak Active - Zodiak Media GroupHead of Project Management
Jan. 2011 - Feb. 2012Reporting to Head of delivery and production I wa in charge of project management coordination. I was the main interlocutor on commercial and functional fields for marketing and production team managers.
I was providing leadership and direction to product teams by understanding business processes, gathering partner requirements, identifying project milestones and deadlines. Main Tasks
• To manage the workload of a team composed of 2 Senior Project Manager and 3 Junior Project Managers in order to define priorities and to maintain the consistency of production assets · Ensuring the smooth operation of our production pipeline
• Assessment of Production performance by means of kpis
• Choose and define better project management processes and tools • Define project management strategy.
Zodiak ActiveSenior Project Manager
Jan. 2009 - Dec. 2011Reporting to Project Management Coordinator I was in charge of external partner relationships. My main goal was to support and execute the corporate wide strategy, programs, policies, and procedures for achieving cost improvement and expansion goals. Main Tasks • To manage relationships with key mobile operators ( America, Europe) in order to develop specific strategies for managing Mobile Operators routes, billing access and other functionality
• Communicate progress with leadership; manage ongoing tracking communication of benefits derived from all initiatives.
• Partner with Sales & Marketing and others business units to establish clear product, price and cost requirements.
• Scheduling and Monitoring ongoing activities
DadaProject Manager
Jul. 2007 - Jan. 2009Project Manager for external and international partnerships. Reporting to Corporate Business Services I was in charge of the European and International Projects involving web and wap services. I gathered all business requirements from different business Units translating them into technical specifications in order to give guidelines and tasks to project teams assuring project quality through tasks management and resource allocation.
I was responsible for KPI’s definition, deliverables scheduling, timelines monitoring, project planning, team coordination (programmers, editors, and junior project managers), and first level support. These deliverables included projects with both local and international deployments. (Italy, Spain, Brazil, Indonesia)
Vodafone ItalyProject Manager CRM Technology
Jan. 2003 - Jul. 2007Reporting to CRM Strategy BU I was in charge of CRM Systems. I acted as intermediary between different internal departments (Marketing, CRM, Planning, Reporting, IT) in order to gather all requirements to analyze with the IT department.
I was in charge to define business cases and kpi in order to calculate the ROI with the Finance Department. Main Projects :
• A knowledge management Project aimed to improve front line performances through the development of communities of practice including an adaptive Search Engine, Discussion Forums, Blogging, content management policies
• An Elearning system aimed to reduce training costs.
• A complex program about CRM Renewal aimed to simplify CRM processes and systems • Business Score Card, a kpi panel for Top Management aimed to control Call Centers performance and quality.
Vodafone ItalyCRM Community Manager
Jan. 2001 - Dec. 2003Reporting to KM & learning Manager I was in charge of Italian CRM Web Communities.
I had to coordinate a geographically dislocated team in order to assure community kpis, policies and guidelines
Vodafone ItalyCrm Process Analyst
Jan. 1999 - Dec. 2001Reporting to Call Center Manager I was in charge of internal auditing. I had to improve communication flows through a very detailed monitoring of processes bottle necks.
I had to produce call center reporting in order to support business decisions
Vodafone ItalyCustomer Care Technical Support
May. 1998 - Feb. 1999I provided second level support to call center representatives.
Issues ranged from network outage to handset configuration. I also closed client tickets by prioritizing them on the basis of business impact to the client.
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