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Work Background
BWH HotelsInterim Digital Marketing Manager
Dec. 2023Stockholm, Stockholm County, Sweden•Played a pivotal role as the Interim Online Marketing Manager at Bestwestern Hotel Group, overseeing daily operations and strategic planning for digital marketing initiatives.
•Collaborated closely with a digital marketing agency to ensure a holistic and accurate representation of the company's digital presence.
•Devised and executed media plans across various channels, formats, budget allocations, and target demographics, resulting in increased brand visibility and customer engagement.
•Monitored and analyzed campaign performance, providing detailed reports to the steering committee and offering insights into the effectiveness of marketing strategies.
•Utilized data-driven approaches and leveraged new methodologies on platforms like Meta and Google Ads to optimize the company's digital footprint.
•Defined requirements and collaborated closely with the digital agency to optimize Paid Social, SEM, Snapchat, and Demand Gen advertising.
•Developed a content strategy with optimized target audiences, messaging, formats, creativity, and offers, resulting in consistently high-performing campaigns.
•Implemented advanced audience optimization on Meta platforms and created product feeds for engaging advertising.
•Fostered effective communication and mutual respect with the agency, working towards a shared vision and goal of customer satisfaction.
•Achieved impressive regional growth, with a 164% increase in Sweden, 70% in Norway, and 27% in Denmark.
•Increased investments and improved ads led to a remarkable 3,346% rise in paid search revenue and a 6,296% increase in Paid social revenue YoY.
Nordic PotentialFounder & Digital Strategist Nordic Potential
Apr. 2023 - Dec. 2023Stockholm County, Sweden
Because MondaysDigital Marketing freelancer
Mar. 2023 - Jun. 2023SwedenBecause Mondays is a community for freelancers where you can get coaching and build your personal brand. I participated in a Kickstarter program to untap my potential and become aware about my strengths and weaknesses. This was done through coaching and a standOut assessment. I also formed the idea of my offers and how to achieve the goal as an independent freelancer. The StandOut assessment reveals my top two roles, which represent my natural talents and how I make a difference. In summary my roles are the strongest as a Creator and Stimulator. As a Creator, I am passionate about ideas and have a talent for drawing people to my concepts. I make sense of the world by finding patterns and creating tangible expressions of my understanding. Reflection is crucial for my creative process and my power lies in making sense of things and recognizing patterns. As an inspirator I am characterized by my ability to raise energy and inspire others. I have a positive outlook and instinctively encourage those around me. I excel in roles where I help people get a sense of something and thrive under pressure on larger stages. My natural inclination is to uplift emotions and be a catalyst for positive change. Combining my Creator and Inspirator roles creates a powerful impact. My passion for ideas and ability to raise energy can be leveraged to drive success. Recognizing and capitalizing on my strengths is essential in my career. Focus on pattern recognition, understanding the forces at play, and seeking immediate feedback. In am successful in leadership, management, and sales roles.
NordbutikerMarknadschef
Aug. 2022 - Apr. 2023NordicNordbutiker.com is an e-commerce website that offers a wide range of products from various categories within micromobility. Evobike, Rull, Blimo and Sportig are all sub-brands under the name Nordbutiker. In my capacity as the Head of Marketing, I had the responsibility of overseeing the marketing activities (email, social media, website optimization, campaigns etc) of eighteen websites along with their corresponding social media accounts. This included devising a strategic roadmap, managing the marketing team, and recruiting new employees such as e-commerce managers, social media specialists, and content producers. My role involved analyzing all digital activities and partnerships, and identifying opportunities to implement new strategies and improve our working methods. To ensure our success, I focused on enhancing our creative content and optimizing our online advertising, which also involved establishing a new partnership with a digital agency. Additionally, I conducted a thorough analysis of our digital competition and market share, and based on my findings, I created a strategic roadmap that I presented to the board. This roadmap included recommendations for our entire digital landscape to help us better compete in the market. Apart from these tasks, I was also responsible for writing copy and leading projects for social media campaigns, as well as activating our organic channels. I was also responsible for executing our marketing plan, which included conducting digital competitor analysis, researching consumer behavior, and developing a content production strategy. By taking a data-driven approach and leveraging industry insights, I was able to drive our marketing efforts and help us establish as a new key player on the market.
CuramandoSenior Digital Specialist
Aug. 2021 - Apr. 2022Stockholm, Stockholm, SverigeDuring my time at Curamando, I held a versatile role encompassing both project management and various marketing channels. My responsibilities ranged from educating internal teams and current clients on diverse channels such as Affiliate Marketing, Paid Social, and Influencer Marketing to creating strategies and executing them based on thorough assessments. Our clients included both Nordic and global retailers, and our goal was to help them unlock their potential and expand their digital marketing activities. Throughout the execution process, I always took into account various prerequisites such as available content, communication within the company, and efficiency to ensure flexible content creation that met our clients' needs. Our strategy also involved analyzing product, target-group, and demand parameters in order to collaborate with the best possible partners and maximize sales.
Publicis GroupeSr Client Development Manager - Digital performance marketing
Jan. 2020 - Dec. 2021Stockholm, SwedenAs a Senior Client Development Manager at CJ, my role involves lifting the strategic focus from local performance-based marketing to a global level with audiences who are ready to purchase. I help clients enter new markets, increase their visibility, and boost their revenues by sourcing and collaborating with global publishers. With accountability for return on investment, Scandinavian brands can increase their reach and revenues globally in a safe and incremental manner. As someone passionate about performance marketing, affiliate marketing is an exciting addition to my portfolio and digital strategy experience. The last part of the marketing funnel is always the most rewarding and interesting, and this role allowed me to explore opportunities beyond social media, SEO, SEM, and other digital channels that I have worked with on both an operational and strategic level. CJ Affiliate, formerly known as Commission Junction, is a premier global affiliate marketing network that specializes in pay-for-performance programs to deliver results for businesses worldwide. By facilitating productive partnerships between advertisers and publishers, the CJ network enables businesses to reach and engage millions of online consumers on a daily basis. As part of Publicis Groupe and aligned with Publicis Media, CJ leverages unparalleled data to provide a customer-centric approach to affiliate marketing.
BeatlyDigital Marketing Manager
Jan. 2018 - Jan. 2020Stockholm, SverigeAs Beatlys Digital Marketing Manager, my primary responsibility was to drive inbound growth by taking a 360-degree perspective and analyzing all digital communication channels to identify where we currently stand and where we can improve across different consumer journeys and segments. This involved tracking and measurement as well as testing different tactics and iterating until we reached our full potential. I worked with the team to implement a performance strategy that maximized our resources and effectiveness. Our plan included improving the website with a content-based approach, adding new evergreen material to enhance SEO ranking and search visibility. We also applied SEM based on user-generated content and utilized social media presence and advertising, CRM automation, and an influencer marketing strategy to support sales. Beatly is an intelligent Influencer Marketing platform that connects influencers and companies, providing global coverage in over 14 countries to scale up reach and influence within hours. Both clients and customers have expressed great enthusiasm for this tool, and with the help of competent and service-minded campaign planners, we create winning influencer marketing campaigns.
TrickleDigital Performance Manager
Jun. 2017 - Jan. 2018Trickle is a growth company under Bonnier that caters to clients of all sizes, helping them distribute their content across various social media platforms. My role included building a team from scratch and providing education to new hires. Trickle specializes in social media channels such as Facebook, Instagram, Youtube, LinkedIn, Twitter, Snapchat, and Pinterest. My main responsibilities involved: Growing Trickle's business and ensuring success for clients
Managing the performance of both clients and employees
Providing education and inspiration to new team members
Developing strategies and tactics for social media channels
Planning and distributing content marketing materials
Implementing design process thinking to improve results
Establishing effective work processes to streamline operations.
iProspectSocial & Online video Consultant
Feb. 2015 - Dec. 2017Stockholm, SwedenAs a Social Media Consultant for iProspect, which is part of the Dentsu Aegis Network group, my responsibilities included managing clients from all Denstu firms, including iProspect, Isobar, Carat, and Vizeum. My tasks included providing clients with performance and branding strategies, executing social media activities, and measuring and following up on their success. I successfully handled up to 14 accounts simultaneously, including TUI, MQ, Ellos, and H&M, among others, across media channels such as Facebook, YouTube, LinkedIn, Twitter, Instagram, and Snapchat. iProspect is a global, award-winning marketing agency that specializes in driving digital performance for some of the world's largest brands. As a trusted partner, we have an in-depth understanding of consumer behavior and work closely with our clients to achieve their goals.
Web Guide PartnerInternship
Aug. 2014 - Nov. 2014Stockholm, SwedenAs a part of of the Digital data Strategy program @Hyper island I took part in an internship at Web Guide Partner. I have had the privilege to work and learn from one of the best in Stockholm within SEO, SEM, Google Analytics and Conversion Optimization. Learnings:
SEO, Search engine optimization: keyword analysis/planning, competitor analysis, metadata, technical settings & structure, links, social data, Google Analytics. SEM, Search engine marketing: Google Campaign planning tool, Adwords Editor, Marin Software, Google shopping, Youtube, Cost-per-click, Content Optimization, reports and estimations
Hyper IslandDigital Data Strategy
Aug. 2013 - Nov. 2014Stockholm, SwedenDuring my participation in the Digital Data Strategy program at Hyper Island, I had the opportunity to complete an internship at Web Guide Partner, where I gained valuable experience and knowledge in SEO, SEM, Google Analytics, and conversion optimization from some of the best professionals in Stockholm. Throughout my internship, I acquired the following skills and learnings: Search engine optimization techniques, such as keyword analysis and planning, competitor analysis, metadata optimization, technical settings and structure, link building, social data analysis, and Google Analytics.
Search engine marketing practices, including Google Campaign planning tool, Adwords Editor, Marin Software, Google Shopping, YouTube, cost-per-click management, content optimization, and reporting and estimation skills.
The internship allowed me to apply my learnings in a practical setting, furthering my understanding of the field and preparing me for future success in digital marketing.
VattenfallMarketing Communication Consultant
Nov. 2011 - Dec. 2012Stockholm, SwedenIn my role as a Marketing Consultant, I was responsible for optimizing working processes and strengthening the company's brand awareness and popularity. I reported directly to the Head of Brand Communication and Partnership and served as a Project Manager and Key Stakeholder Manager for Vattenfall branded products, including overseeing a tender process to find a new partner. I also managed internal digital initiatives in 7 markets, working closely with both internal and external agencies. As part of my role, I helped establish a KPI-oriented environment, linking sponsor activities to company goals, and my work involved extensive international cooperation, including interaction, coordination, and communication. Throughout my tenure at Vattenfall, my focus was on compiling and analyzing data to ensure that all initiatives were aligned with the company's goals, and to ensure that we could track our progress towards meeting those goals.
LEGOSales Analyst Consultant
Jan. 2011 - Dec. 2011Stockholm, SwedenIn this role, I was responsible for various tasks including creating market reports for the company to aid in sales and turnover planning and tracking of campaign performance on a weekly basis. Additionally, I facilitated the Visual Management boardroom by analyzing monthly data and ensuring effective planning. The role demanded strong problem-solving skills, creative thinking, and efficient time and stress management. The primary tool utilized for these tasks was Bex Analyzer within Excel.
TAVEX ABRegional Sales & Marketing
Jan. 2010 - Dec. 2011Stockholm, SwedenI was responsible for various tasks, including budgeting, analysis, evaluation, reporting, and strategic development of sales and marketing activities to increase online sales and improve brand awareness of investment gold. Additionally, I undertook a complete rebranding of the company's Swedish entity and aligned it with the new website profile, resulting in a complete renovation of the office and frontage. Furthermore, I initiated a sales and marketing campaign that focused on generating new and additional sales. This involved market research, analysis, compiling and designing advertising messages, and purchasing advertising space. I also implemented additional promotional activities, including events, social media, selling, consulting services, and enhancing customer service. Additionally, I have experience working with SEO, Keywords, Google Analytics, and Affiliate Marketing.
J.LindebergE-commerce internship
Jan. 2009 - Dec. 2009Stockholm, SwedenFocus on increasing web sales through e-merchandising and follow up analysis of the e-shop. I also worked on a daily basis with campaigns in order to improve sales and brand awareness. Other tasks included service and customer management to fully enhance the brand and drive sales. I modeled for their female Ski Collection, fall 2010.
JC Jeans CompanySales advisor / Merchandising
Oct. 2001 - Jan. 2003Department responsible.
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