Gavriella Tjandra

Content Strategist @Self-employed

Email Marketing ManagerInfluencer Marketing ManagerGrowth Hacker💸 MarketingMarketing DirectorBusiness OwnerMarketing Analytics Manager👍 Sales & BizDev🎥 EntertainmentCopywriterCommunity ManagerBrand Marketing ManagerCommunications ManagerContent ManagerSMM ManagerAccount Manager

As a content strategist, I have successfully successfully created and implemented content strategies for various clients, resulting in improved online presence and engagement. I focus on relationship management with audience, study them, and strategize the right content and ads approach. As a self-employed professional, I highlight entrepreneurial skills, managing multiple projects simultaneously while maintaining high-quality standards. My work has significantly increased web traffic and boosted sales for her clients, demonstrating my ability to effectively use content to drive business growth.

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Work Background

GVRL createContent Marketer/Account Manager

Jan. 2022RemoteAdapting my various growth experiences into my small content marketing freelance business. My team and I translate what customers want to see from a brand, and how brands want to be perceived in the market. Customer-centrism is a priority, in both client management and corporate communications.

Self EmployedContent Strategist

Jan. 2014 - Dec. 2022RemoteWrite copies, feature articles, and other literatures for the purpose of content marketing. Translate client's ideas and aspirations into keywords, which will be later established into content pillars for content development and marketing purposes. Structure corporate communication workarounds and templates for clients. Bridge communication between client and in-house team. Translate documents/video subtitles from English to Indonesian and/or Malay. Transcribe audio files in Indonesian, and translated it to Indonesian documents. Subtitling in English, Malay, and/or Indonesian.

RAENAContent Manager, Private Labels

Jun. 2021 - Oct. 2021RemoteLead, translate, and produce RAENA’s Exclusive Brands’ purpose and personality into tangible communication strategy: creative content, social media, and relevant campaigns. Be the counterpart to maintain standards, procedures, budgeting, reports and creative house pillars to preserve content quality RAENA’s Exclusive Brands. Collaborate with designers, brands, KOL management, and relevant cross-function verticals to build tailored and integrated content plans. Optimize and customize content on diversified communication channels.

SATURDAYSContent and Community Lead

Oct. 2020 - Mar. 2021Jakarta Metropolitan AreaProduce articles for website blog, SEO and branding purposes. Assist in writing corporate communications literatures, including social media captions, ads, press releases, and many more. Build partnerships and collaborations with influencers/key opinion leaders. Build partnerships and collaborations with media outlets. Produce interview content for social media and other channels. Strategize and build content for email marketing and WhatsApp for Business. Assist to plan Instagram content for optimization.

ZomatoHead of Content

Jul. 2019 - Oct. 2020Jakarta Metropolitan AreaManage the content team of 13 members, both remote and centralized; supervising workflow, delegating daily tasks and maintaining deadlines. Produce and approve quality creative content (articles, images, videos), optimized for search engine, B2B and B2B2C. Streamline a 360-degree content view among business units. Maintain standards and procedures creatives house styles to preserve content quality and Zomato as a brand. Collaborate with the team to create tailored content plans, customized to each client’s needs, and to approve and implement them. Ensure and maintain the sanity and freshness of Zomato Indonesia’s content ecosystem, by managing 120-day cycle refresh plans, B2B and B2C. Assist clients partners by responding to content queries. Build partnerships with culinary merchants and content creators, in form of non-monetary content barter and content development. Strategize content on platform and channels for marketing and sales.

AstroVideo on Demand Content Operations, OTT

Feb. 2017 - Jul. 2019Bukit Jalil, MalaysiaManage Video on Demand content on Astro’s OTT national platforms. Analyze and curate Video on Demand content on Astro’s OTT, B2C, to showcase the content that rakes the highest viewership, segmented to consumers' demographics. Support business operations, to ensure smooth workflow and achieve business target. Support the marketing team of Astro’s OTT, using social media and other paid channels. Represented OTT Malaysia team in communication with Astro’s content stakeholders and suppliers. Ingest Video on Demand content and metadata insertion.

AstroVideo on Demand Content Gatekeeper

May. 2016 - Jul. 2017Bukit Jalil, MalaysiaManage and plan Video on Demand content on Tribe Indonesia, Philippines and Thailand. Strategize and curate Video on Demand content on Tribe Indonesia, Philippines and Thailand. Support Tribe Regional’s marketing team, to showcase the content with the highest viewership, segmented by regions users. Assist Tribe Regional’s content head for licensing and acquisition. Represent Tribe for content providers and across Astro’s other business stakeholders.

AstroMetadata Programmer and Translator

Jan. 2016 - Jan. 2017Bukit Jalil, Kuala LumpurWrite short and long synopses in English, Indonesian, and Malay for Astro’s premium movies and Tribe’s Video on Demand content. Translate English copies to Bahasa Indonesia for Tribe Indonesia.

Centre for Content CreationInternational Content Developer

Apr. 2015 - Dec. 2015Cyberjaya, MalaysiaWrite soft news articles for Limkokwing University’s official website. Write social media posts in English for social media platforms. Write and/or translate to Bahasa Indonesia for dedicated, Indonesian social media platforms. Plan marketing collateral.

Campus Media Resources Sdn BhdFashion and Beauty Writer (Intern)

Sep. 2014 - Dec. 2014Petaling Jaya, MalaysiaWriting five to six soft news articles, focusing on fashion and beauty. Representing the magazine to clients and on events.

Spin CommunicationsCopywriter (Intern)

Jul. 2014 - Sep. 2014Petaling Jaya, MalaysiaCopywriting for clients’ social media platforms. Working directly with the Creative Director and Illustrator to maximize BTL content delivery.

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