Shotzoom SoftwareContent and Digital Marketing Manager
Jan. 2018 - Apr. 2023Tempe, Arizona, United StatesPlanned and executed a comprehensive communications strategy to raise brand awareness and promote new app launches and features for this leading SaaS platform for golf enthusiasts. Built strategic partnerships within the golf industry for cross-promotions and content distribution, enhancing brand visibility and driving user engagement. Created engaging content for various platforms, including the app, blog, email, and social media, resulting in a 330% increase in social media engagement over four years. Utilized marketing automation tools such as Braze and Mixpanel to effectively target Freemium and Pro audiences, optimizing user conversion and retention in a subscription-based service.