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Work Background
Sentry H2OFreelance Digital Marketing
Jun. 2024 - Dec. 2024Create and optimize Google Ads campaigns to maximize ROI. Conduct keyword research and refine targeting to improve campaign performance. Monitor and adjust bids, budgets, and ad creatives based on analytics and insights. Develop and execute Bing Ads strategies in parallel with Google Ads. Implement on-page and off-page SEO techniques to improve organic search rankings. Plan and create blog content aligned with SEO strategies and target audience interests. Write engaging and informative blog posts to attract and engage visitors.
LutefishMarketing Communications Specialist
Jul. 2023 - Apr. 2024Assisted in the development and execution of marketing communication strategies to promote Lutefish' products and services. Contributed to brand strategy development for new product called Lutefish, including market research and positioning. Assisted in convention display and event planning, including booth design, logistics, and budgeting. Created email marketing campaigns in Klaviyo and social media content to promote Lutefish. Designed merchandise for promotional purposes and coordinated production. Collaborated with cross-functional teams to ensure successful product launch and marketing efforts.
Shotzoom SoftwareContent and Digital Marketing Manager
Jan. 2018 - Apr. 2023Tempe, Arizona, United StatesPlanned and executed a comprehensive communications strategy to raise brand awareness and promote new app launches and features for this leading SaaS platform for golf enthusiasts. Built strategic partnerships within the golf industry for cross-promotions and content distribution, enhancing brand visibility and driving user engagement. Created engaging content for various platforms, including the app, blog, email, and social media, resulting in a 330% increase in social media engagement over four years. Utilized marketing automation tools such as Braze and Mixpanel to effectively target Freemium and Pro audiences, optimizing user conversion and retention in a subscription-based service.
Roberts ResortsMarketing Manager
Apr. 2017 - Jan. 2018Scottsdale, AZIntroduced Infusionsoft for scheduled targeted email marketing programs increasing mail sends by 85%. Developed and executed social media campaigns resulting in a 15% increase in website traffic. Solely oversaw a $20,000 website rebuild, as well as helped to create all content for the new website.
OPEX FitnessMarketing Technology Coordinator
Dec. 2014 - Mar. 2017Scottsdale, AZCreated and curated visual and written content for various social media channels, including YouTube resulting in a 30% increase in followers. Coordinated mailings, marketing materials, and website content. Successfully identified, diagnosed, and fixed website problems on both public facing website and client facing website.
VoIP SupplyProduct Marketing Manager
Jul. 2014 - Dec. 2014Buffalo/Niagara, New York AreaRestructured and rebuilt VOIP product catalog by re-working the product’s SEO and re-writing product descriptions which increased the organization’s organic search traffic. Accelerated and refined VOIP go-to-market strategy for over 300 products. Generated content for product marketing materials such as presentations, white pages, and blogs.
MainstreethostSEO Specialist
Jan. 2011 - May. 2013Amherst, NY•Defined goals, and measured and analyzed the effectiveness of SEO efforts.
•Managed 35-50 accounts providing strategy, reporting, and customer service.
•Created content for websites and social media advertisements to engage target audiences.
•Conducted keyword research, content mapping, study backlinks, and applied findings to assist in building action plans to improve the client's organic search results.
Palm Beach County Sports CommissionOperations Assistant
Mar. 2010 - Aug. 2010West Palm Beach, Florida Area•Promoted Sports Commission-produced events
•Obtained over 44 sports and recreational instructors for the Kid's Fitness Festival and brought in over 5,000 children.
•Created spreadsheets to track invoices, event lists, and memberships
•Kids Fitness Festival, Palm Beach Challenge, Hall of Fame, Sam Budnyk Scholar-Athlete Award, USSSA State Basketball Tournament
TJ MaxxSales Associate
Nov. 2007 - Aug. 2010Boca Raton, FL•Completed projects that would entice customers to specific products and merchandise •Communicated advertisements and sales promotions effectively to consumers
•Aided consumers with their shopping needs by providing friendly customer service •Lead department teams on markdown days and nightly clean up
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