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BNP Paribas FortisGo To Market Consultant Corporate Banking
Sep. 2022 - Dec. 2023Brussels Metropolitan AreaInterim Go To Market Officer in the Sales Enhancement Corporate Banking Team. I am helping with (new) products and service propositions in the Belgian market from a strategic marketing management perspective.
Arval BNP Paribas GroupDigital Transformation Manager
Jan. 2022 - Sep. 2022Zaventem, Flemish Region, BelgiumLeading the digital transformation of Arval Belgium in order to have more efficiency for a happy employee environment and the ultimate customer experience management. It's about technology, data, process, organizational change and innovation.
Arval BNP Paribas GroupInterim Digital Marketing Manager Retail
Feb. 2021 - Jan. 2022Zaventem, Flemish Region, BelgiumHelping the retail team to define their strategic marketing strategy with a focus on full customer journey marketing, data, and attribution modeling. Building the marketing stack with a people-based marketing approach to overcome the upcoming cookieless challenges. Salesforce, Eloqua, Dynamos, click-up, Google marketing platform, Similarweb and other martech tools are part of the solution.
Domobios S.AChairman Of The Board
Nov. 2020 - Dec. 2021Brussels Metropolitan AreaDomobios is a research and development company, a spin-off of two Belgian universities. Our main activities are research, development, production and sales of products developed to control and eliminate small pests such as house dust mites, cockroaches, bedbugs Domobios are biologists, and bio-engineers specialized in the study of the behaviours of pests. We study the biology of these little pests, particularly the way they communicate with each other and the places where they like to shelter. Then, we imitate their communication (bio-mimicry) in order to lure them out of their usual shelter towards deadly traps. Our mission: a world where people feel good at home, in their office, without fighting insects, without using insecticides!
Kahler Communications, Inc.Chief Marketing & Innovation Officer ( DigiJobs - Freelance )
Nov. 2018 - Oct. 2019Hot Springs, USAA freelance job for my company DigiJobs as a management consultant to analyze the strategic marketing approach and innovation. My task is to help the company to create a global marketing strategy for the 52 countries in which they are active. Lead the digital transformation and innovation of the organization. Defining a strategic execution plan for growth and boost sales with a full customer journey marketing approach. Making sure technology, data and digital activities are at the heart of our business. I am also a Certified Process Communication Model Trainer.
Digijobs.beChief Meaning Officer
Jul. 2018Brussels Metropolitan AreaDigiJobs is a Business Transformation Agency helping companies with business challenges in the digital era for the best customer experience. By providing storytelling, strategy, data & technology solutions for more sales and business growth. “The customer experience is the next competitive battleground.” – Jerry Gregoire
AIR BrusselsChief Growth Officer ( DigiJobs - Freelance )
Jul. 2018 - Oct. 2018Brussels Area, BelgiumA freelance job for my company DigiJobs as a management consultant to analyze the strategic marketing approach of Air Brussels - Partner of McCann. To help the management to bring a focus that is 100 percent strategic on an insightful plan that will resonate with today’s involved customer and move the growth needle in a contemporary way for Air and the client base.
Dentsu Aegis NetworkHead Of Consulting Services @ iProspect
Jan. 2018 - Aug. 2018Brussels Area, BelgiumIn charge of the front office part of iProspect Belgium. Leading the Strategic Marketing Management, Strategic Business Development, Communication and roadmap of Products and Services. Proposing a solution stack that is linked to a co-creation management model, with the focus of data driven marketing intelligence.
Dentsu Aegis NetworkSenior Digital Consultant @ iProspect
Sep. 2016 - Jan. 2018Brussels Area, Belgium Work with clients to understand client’s marketing strategy. Own the campaign solutions by fully understanding the database and client business to ensure that the proposed solutions not only “get the campaigns out the door” but support the bigger picture. Work from a co-creation mindset to enhance the SOLUTION Stack. Clients in my portfolio are: Philips - General Motors - Thomas Cook for whom I am the digital lead in cross media integration and implementation. iProspect is the world's leading digital performance marketing agency. Part of the Dentsu Aegis Network, the number 1 communication agency in Belgium.
Social-KarmaDigital Business Director
Jan. 2016 - Aug. 2016Brussels Area, BelgiumDeveloping the strategic digital business development part, Social Karma is a social data measurement company that measures audiences, brands and consumer behaviour. Managing a team of BDM experts and leveraging the best of knowledge in SMARTS (Social Media Arts).
IIG MediaInternational Strategic Business Director
Mar. 2006 - Jan. 2016World WideDeveloping brand identity through various communication channels.
In charge of international projects. Meet with government and private sector leaders to develop global strategic marketing campaigns that aim at informing the international business community about the social economic environment that exists in the country and cities of which the campaigns are being developed for. Implementing ATL, TTL & BTL methods. Just to name some of the projects: lived and worked in Nigeria, Egypt, Curacao, Abu Dhabi, Dubai, Colombia, Iraq, Libya, Turkey, The Netherlands, Portugal, Brazil, Dominican Republic, Oman, Angola, Algeria, Ivory Coast, Belgium, England, Spain, China, Gibraltar, Cyprus, Israel, and Paraguay.
MammoetMarketing Intern
Jan. 2005 - Jul. 2005Dubai, United Arab EmiratesFocus of the internship was to create a strategic marketing plan for the regional expansion plans. Desk research, field research and interviewing authorities as well individuals was an essential part of the plan. Worked closely with the Jebel Ali Port in particular.
Stichting MOOIPublic Relations Communications Manager
Jan. 2002 - Dec. 2005The Hague Area, NetherlandsDevelop marketing content such as case studies, press releases, articles, blog posts, white papers and powerpoint.
Manage day-to-day social outreach plan across multiple channels (Hyves, Website, Newsletter, blog, mailing, specialised media) and stimulate recommendations.
Organising festivals, debates, seminars, conferences, exhibitions and theatre programs.
Involved in citizen engagement, focused on the youth and women empowerment with services and implement solutions in different neighbourhoods
Maintain contact with the municipality and various civil and private agencies for better cooperation.
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