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Work Background
GreyttCo-Founder
Nov. 2023Federal Territory of Kuala Lumpur, MalaysiaWe are on a mission to power purposeful and passionate lives for the ageless. Using experts, AI, and data to build age-centered products and services for the 50+. We firmly believe that beyond the grey, lies Greytt.
Accenture SongManaging Director & metaverse lead
Jun. 2021 - Oct. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Entropia - Part of Accenture SongPartner & Managing Director
Jun. 2016 - Oct. 2023Kuala Lumpur, MalaysiaENTROPIA(Now part of Accenture) is an experimental marketing consultancy. It's vision is to help brands in the digital age, add more happiness to people's lives via highly relevant, delightful & authentic connections. It seeks to do it by leveraging the full power of deep data, marketing technology and new age storytelling - in a legacy-free manner that's inventive, agile and productive. We are Industry 4.0 ready and offer offering a full stack marketing communication services and also cutting edge solutions in AI, IOT and XR.
Interpublic Group (IPG)Managing Director, IPG Mediabrands
Jun. 2015 - May. 2016MalaysiaHeading IPG Mediabrands (Mediabrands+BPN+J3) Malaysia. Leading and guiding a team of more than 100 passionate and committed individuals, across the spectrum who deliver the future to their clients in advertising, media, and marketing consulting. Working with some of the world's best marketers and brands, I help them gain greater value and maximize their return on investment of their media, advertising and marketing spends, covering both offline and online media with equal rigour. The work done by my team, for various brands, have been felicitated at the Cannes Media Lions, Festival of Media Global and Asia Awards, A+M Awards, James E Burke Global Awards and UM Curiosity global awards. The work has also been awarded numerous Grand Prix's and clients have received Advertiser of the year awards and helped our agency win the coveted Agency of the Year title for 5 years in a row at the prestigious Malaysian Media Awards.
Interpublic Group (IPG)Senior Vice President, IPG Mediabrands
Jul. 2013 - Jun. 2015MalaysiaHeading the Strategy and Innovation group, the Consulting group and also leading the media strategy and business for major top clients of the company comprising half of the Malaysia office revenues. Also in charge of new business development for the Malaysia office leading to various new business wins in the market. Working with some of the world's best marketers and brands, I help them gain greater value and maximize their return on investment of their media, advertising and marketing spends, covering both offline and online media with equal rigour. Some of the major brands that I am working for include Johnson & Johnson, Friesland Campina, Dutch Lady Industries, Malaysia Airlines, CIMB Bank, Sony Pictures International, Mudah.my etc. The work done by my team, for various brands, have been felicitated at the Cannes Media Lions, Festival of Media Global and Asia Awards, A+M Awards, James E Burke Global Awards and UM Curiosity global awards. The work has also been awarded numerous Grand Prix's and clients have received Advertiser of the year awards and helped our agency Universal McCann (UM) win the coveted Agency of the Year title for 5 years in a row at the prestigious Malaysian Media Awards.
Interpublic Group (IPG)Vice President, IPG Mediabrands
Jul. 2012 - Jul. 2013Malaysia
Interpublic Group (IPG)Executive Director - Consulting and Strategic innovations, Universal McCann
Aug. 2010 - Jun. 2012MalaysiaHeading the Consulting and Strategic Innovation and Planning division of UM in Malaysia.
Providing thought leadership on Clients like J&J, Dutch Lady, New Straits Times Press, Media Prima , Mudah.my & Sony Pictures .
New Business Development.
Interpublic Group (IPG)Director- Consulting Universal McCann
Oct. 2008 - Aug. 2010MalaysiaHeading UM Consulting, which is Universal McCann Malaysia’s management consulting division and works with clients to optimise their business strategies. Current Clients include Johnson & Johnson
Dutch Lady Malaysia
Proton Automobiles
TV9 - Media Prima
Coca-Cola
Aditya Birla GroupMarketing Manager - Europe, Lat Am. Alexandria Carbon Black
Apr. 2007 - Oct. 2008Alexandria, EgyptWorked with Alexandria Carbon Black Co (Egypt) - Aditya Birla Group as Manager – Marketing (Head Non Tyre Segment Europe / Latin America/South Africa)
• Extensive experience in exploring and developing new markets, dealers, accelerating growth & achieving desired sales goals within India , Europe, Latin America
• Experience in developing channel network infrastructure and adept at inventory control and logistic activities, ensuring smooth operations.
• Adept in creating brand awareness in the market for boosting the sales.
• Proficient at analyzing market trends to provide critical inputs for business development initiatives and formulation of selling and marketing strategies.
• A keen planner and strategist with proven track records of consistently increasing the sales/ profitability of the company.
• Applying creative and out-of-the box thinking to each and every sphere of work.
Aditya Birla GroupDeputy Manager - Marketing Hi-Tech Carbon
Jun. 2004 - Mar. 2007Chennai Area, India
Aditya Birla GroupGMT - Group Management Trainee
May. 2003 - Jun. 2004Mumbai Area, India
Aditya Birla GroupBrand Development Manager
Apr. 2002 - May. 2003Mumbai Area, IndiaBrand management of BIRLA PLUS/SUPER
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