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Work Background
Ron Jesse Marcus — Purpose-Powered MarketingExpert Brand & Marketing Consultant
Nov. 2024I’ll help you earn, delight, and keep valuable customers, stakeholders, and donors. Leverage my deep expertise in brand, storytelling, marketing, and customer experience to power your purpose: • Brand definition, strategy, and guidelines
• Customer personas & journey mapping
• Storytelling and copywriting
• Creative direction and visual identity
• Integrated marketing campaigns
• Marketing automation/CRM/email campaigns
• Content creation — written, audio, video
• Graphic design — ads, collateral, signage
• Website design / build / write/ maintain
• Media & analyst outreach
• Internal communication
• Organizational culture development
• Team building and leadership
• Marketing & brand recommendations
• Fractional CMO or Marketing Director
The San Diego County Bar AssociationDirector of Marketing and Outreach
May. 2019 - Sep. 2024San Diego, CaliforniaThe San Diego County Bar Association is the largest trade association for lawyers in the region. Its mission is to connect lawyers and support their support and fulfillment, with a rich offering of networking events, educational programs, volunteer leadership positions, and pro bono service opportunities. In the role of Director of Marketing & Outreach.
• Advised 60 volunteer board and committee leaders on membership, internal/external messaging, and policy
• Liaisoned with the media and counseled leadership on PR, public positions, and crisis communications
• Worked closely with representatives from government agencies, including the Superior Court, District Attorney’s Office, Public Defender’s Office, Federal District Court, and more, to produce educational programs and the San Diego High School Mock Trial program
• Facilitated an all-employee organizational culture initiative which boosted team trust, engagement, and morale
• Supported the marketing team to deliver hundreds of print/digital promotional communications per year • Oversaw the planning, editing, and production of several publications by the marketing team, including a 48-page bimonthly magazine covering industry topics and news, and a weekly e-newsletter
• Built retention and recruitment campaigns that mitigated declines in membership, retaining nearly 5,000 members
• Played an integral role in planning, promoting, and executing six major events per year with 100-300 attendees each
• Brought advertising sales in-house, increasing annual revenue to $175,000
San Diegans for Gun Violence Prevention (SD4GVP)VP of Communications (Volunteer Board Member)
Feb. 2018San Diego, California, United StatesSD4GVP (501c4) is an all-volunteer coalition of citizens and organizations in the San Diego region and beyond dedicated to ending gun violence in the U.S. We do this through legislative advocacy, public education, and intervention strategies in high-risk communities. Website: https://sd4gvp.org • Founding board member and president for six years
• Head of public relations
• Frequent spokesperson on local television news and at civic group meetings
• Website architect
Genesis Digital, LLCMarketing Director, Kartra Brand Manager
Jul. 2017 - Oct. 2018Greater San Diego Area• Led a six-person, fully remote team of marketers and content producers
• Managed the marketing launch of Kartra, a SaaS marketing automation and e-commerce platform, gaining over 1000 customers and over 1 million dollars in revenue within a year
• Led planning, creation, and tracking of marketing funnels for three software product lines
• Completely rebuilt a product-line website to comply with GDPR
• Directed content marketing, helping add thousands to our prospect lists and social media groups
Blue Star FamiliesMarketing Director
Dec. 2016 - Jun. 2017Greater San Diego AreaBlue Star Families builds communities that support military families by connecting research and data to programs and solutions, including career development tools, local community events for families, and caregiver support. Blue Star Families believes that all military families should be able to serve and simultaneously build thriving and healthy families. • Led a team of nine performing myriad marketing and event functions
• Produced a full suite of marketing communications, collateral, and testimonial videos
• Architected a new website, improving the user experience and path to membership/donorship
BRANDV I V O ™Brand & Marketing Consultant / Owner
Oct. 2013 - May. 2019Greater San Diego Area• Provided strategic branding council and developed marketing campaigns for clients in technology, financial services, construction, energy, professional associations, and nonprofits
• Managed a team of freelance designers, web programmers, photographers, and videographers to produce branding assets and marketing communications for a wide variety of clients
• Performed all copywriting and a significant portion of print, digital, and web design and production
• Note: I took hiatuses from this work when employed at other organizations
SDDMAEducation Chair
Jan. 2013 - Dec. 2014
ZUZA | Marketing Asset ManagementB2B Marketing Director | Brand Manager
Sep. 2011 - Oct. 2013Carlsbad, CA• Produced and optimized a multi-year content marketing campaign establishing marketing thought leadership
• Rebranded the firm from a commercial printer to a full-service marketing support company
• Achieved 200% ROI on multichannel marketing campaigns
• Led a culture audit and organizational culture initiative, uniting the team and boosting morale
MIR3Director, Marketing Communications
Jun. 2009 - Nov. 2009● Rebranded the company to better differentiate its SaaS emergency notification platform.
● Managed marketing communications, analyst relations, and public relations strategy and execution.
● Produced a customer success story video series and co-authored a 5-chapter e-book on business continuity.
Vistage InternationalGroup Member
Jan. 2007 - Dec. 2008
Epiphany Marketing (and Shindy Media)Founder & Creative Director
Nov. 2001 - Sep. 2011● Led a team of ten designers, writers, and videographers to helping companies with their branding and marketing communications.
● Industries: banking, technology, construction, entertainment, retail, and nonprofits.
Clients: Petco, Mission Federal Credit Union, Western Alliance Bancorporation, Geppetto’s Toy Stores, Liquid Environmental Solutions, and UCSD.
● Conceived and produced “Shindy.TV,” an internet television show about San Diego lifestyle and entertainment, with multiple hosts and a full production team, which ran for two years.
EntropiaDirector of Corporate Communications
Dec. 2000 - Oct. 2001Provider of SaaS software enabling distributed computing among thousands of PCs in a corporate network. Reported to the CEO and VP Marketing.
● Successfully promoted Entropia as the leading innovator in the hot peer-to-peer computing space.
● Managed all marketing communications activities, including messaging, collateral, PR and trade shows.
● Performed all copywriting.
● Supervised an internal marketing and creative team and outside PR firm
Synergy MicrosystemsDirector of Marketing
Jan. 1997 - Dec. 2000Leading developer of VME Bus single board computers for military and industrial applications (Now Curtiss Wright). Chief accomplishments: Reporting to the CEO, I personally revamped and maintained the company’s brand, marketing collateral and sales CRM system. I also planned and worked trade shows and made sales calls.
Wyner Marcus CreativeOwner, Creative Director
Jan. 1994 - Dec. 1997San Diego,CACreative Advertising Boutique Firm - I ran the firm with my partner, David Wyner. We serviced a variety of clients in the tech and retail fields.
Overland DataMarketing Communications Manager
Jan. 1989 - Dec. 1994Innovator and manufacturer of data storage devices for PCs (now Overland Storage). Chief accomplishments: I conceived, managed and implemented the marketing communications program and brand for five years, reporting to the CEO and VP Marketing.
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