The San Diego County Bar AssociationDirector of Marketing and Outreach
May. 2019 - Sep. 2024San Diego, CaliforniaThe San Diego County Bar Association is the largest trade association for lawyers in the region. Its mission is to connect lawyers and support their support and fulfillment, with a rich offering of networking events, educational programs, volunteer leadership positions, and pro bono service opportunities. In the role of Director of Marketing & Outreach.
• Advised 60 volunteer board and committee leaders on membership, internal/external messaging, and policy
• Liaisoned with the media and counseled leadership on PR, public positions, and crisis communications
• Worked closely with representatives from government agencies, including the Superior Court, District Attorney’s Office, Public Defender’s Office, Federal District Court, and more, to produce educational programs and the San Diego High School Mock Trial program
• Facilitated an all-employee organizational culture initiative which boosted team trust, engagement, and morale
• Supported the marketing team to deliver hundreds of print/digital promotional communications per year • Oversaw the planning, editing, and production of several publications by the marketing team, including a 48-page bimonthly magazine covering industry topics and news, and a weekly e-newsletter
• Built retention and recruitment campaigns that mitigated declines in membership, retaining nearly 5,000 members
• Played an integral role in planning, promoting, and executing six major events per year with 100-300 attendees each
• Brought advertising sales in-house, increasing annual revenue to $175,000