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Work Background
GEM Branding & Digital MarketingDirector of Marketing And Brand Strategy
Dec. 2020Miami, USAGEM's digital branding and marketing solutions encompass proven strategies, comprehensive services, and cutting-edge technologies, equipping businesses with the essential tools to optimize performance across digital platforms and omnichannel sales funnels.
GrifolsDirector, Global Brand and Digital
Aug. 2019 - Nov. 2020Barcelona, Catalonia, SpainGrifols is a global healthcare company founded in Barcelona, with more than 100 years of history, dedicated to improving the health and well-being of people around the world.
BIANKINAHead of Brand & Marketing
Aug. 2016 - Jul. 2019Miami, Florida, United StatesBiankina is a sustainable Mediterranean brand that's passionate about inspiring change through eco-friendly, vegan, and artisan-crafted footwear. Our collection is designed in Barcelona and handmade by artisans in Spain.
VistaprintSr. Manager, Global Brand & Marketing Communications
Jan. 2013 - Jan. 2016Barcelona Area, Spain / Waltham, MA USAVistaprint is a leading online e-commerce business offering products and services for small businesses with revenues over $2 Billon and operations in the USA, Europe, and Asia. Key accomplishments: Start-up the marketing communications strategy team in Europe and lead the marketing communications team globally to define, build and roll out communications strategies for key go-to-market initiatives; including a re-brand, product launches, customer segment treatments and integrated marketing campaigns. Define and implement key processes that ensure efficient and effective cross functional go-to-market efforts.
VistaprintManager, Creative & Marketing Communications
Aug. 2011 - Sep. 2013Barcelona Area, SpainVistaprint is a leading online e-commerce business offering products and services for small businesses with revenues over $1 Billon and operations in the USA, Europe, and Asia. Key accomplishments: Led talented team of 25+ strategists, art directors and designers to elevate European cross-channel online and offline campaigns. Transformed marketing communications from direct response only to benefit led on-brand messaging, positively impacting NPS (Net Promoter Score). Defined and implemented processes and team formations that created efficiencies and improved cross team collaboration.
Triad Retail MediaSr. Designer, Interactive Brand Experiences
Jul. 2008 - Jun. 2011Tampa/St. Petersburg, Florida AreaTriad is a global media, creative and technology partner that specializes in growing brands in all retail environments. From consulting and creative content, to media buying and analytics, Triad helps brands uncover insights into their customers' shopping behaviors.
Clients include: Walmart.com, CVS, Sam's Club, Dell, eBay.com, NetShops.com, MyRegistry.com, Shutterfly.com and Toys R Us. Client sites reach more than 80 million shoppers each month and allow brands to reach their customers at the right time and in the right place — when they are highly engaged and in the shopping mindset.
FKQ AdvertisingArt Director
Jul. 2007 - May. 2008Tampa/St. Petersburg, Florida AreaWhatever It Takes. FKQ combines passion with purpose to deliver unprecedented service. Clients include: Tampa Bay & Company, Dollar Rent A Car, Thrifty, JMC Properties (Sandpearl Resort, Ovation), Ronald McDonald House Charities, Big Brother's Big Sisters of America, PODS, and Tampa General Hospital.
University of South FloridaLead Web Designer & Developer
Jan. 2004 - Jan. 2006Tampa/St. Petersburg, Florida AreaThe University of South Florida is a high-impact, global research university dedicated to student success. USF Health is dedicated to improving the full spectrum of health - from the environment to the community, to the individual. The USF Institute for Research in Art (IRA) is the umbrella organization for the Contemporary Art Museum, Graphicstudio, Public Art program, and Art in Health.
GE HealthcareResearch And Development Associate
Jan. 2001 - Jan. 2003Tampa/St. Petersburg, Florida AreaAs a leading global medical technology and life sciences company, GE provides broad portfolio of products, solutions, and services used in the diagnosis, treatment, and monitoring of patients and in the development and manufacture of biopharmaceuticals.
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