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Work Background
Studio GarzaPrincipal
Jan. 2024Collaborate with agencies, businesses, and startups to deliver tailored product management solutions, conduct skills and organizational (business and product) assessments, and develop strategic business roadmaps.
frogVice President, Transformation North America/COO
Oct. 2022 - Oct. 2023North AmericaLead initiatives to drive revenue (Sales Account Planning) and increase profitability (Utilization and Cost Controls).
Responsible for major reorganization and restructuring in post integration environment, serving as frog’s COO for North America.
Member of frog’s Executive Leadership team responsible for managing operations for frog North America (post-integration with Capgemini).
Represented frog in Capgemini Invent’s North American Executive Leadership team.
frogVice President, Major Accounts
Mar. 2017 - Oct. 2023Austin, Texas AreaAs a member of frog's leadership team, I am focused on large scale product design and delivery. I excel at large account growth across a variety of sectors with most recent experience in fintech, insurance, and technology.
Reaction, IncSVP Product Management
May. 2015 - Sep. 2016Austin, Texas AreaAt Reaction, we are passionate about changing the world. Our initial product, the Exo Housing System, addresses one of humanity's basic needs: shelter. Exo's are light enough to be moved by hand, rugged and durable to withstand the elements, and packed with more intelligence than the typical modern home. The Exo system is designed to be efficiently transported and easily assembled, but still provide safety and security to those in need of temporary housing.
Quirky.comVice President
Jan. 2014 - May. 2015New York, New YorkWith the Product team, I focus on improving quality, instilling rigor and follow-through into the product lifecycle, and getting stuff done.
With the Platform and Community teams, I focus on building product development expertise, expanding community outreach and collaboration, and growing Quirky's invention platform. As a member of Quirky's leadership team, I work to evangelize product development, make invention accessible, and bring quality products to market.
frog designChief of Staff/ GM
Aug. 2011 - Dec. 2013Austin, Texas AreaMember of leadership team that oversaw growth 5x in revenue over 6 yr period. Served in a managerial and advisory capacity, reporting into frog's President to manage company's strategic initiatives.
frogGeneral Manager
Apr. 2011 - Dec. 2013General Manager of Cross-Functional International Team focused on driving integrated design, technology, and strategy teams. Business Development and P&L responsibilities for Product Strategy and Realization programs. Led Business Unit Integration of Off Shore Engineering Teams (5 locations across Ukraine, South Africa, and India) 1000+ Engineers.
frog designDirector, Program Management
Apr. 2008 - May. 2011Led multi-disciplinary distributed innovation programs ranging from: $2m to $20m+ in revenue scope per program; from 10 to 200+ team members; third party integrations and vendor management. [Fortune 50 client list] Design + Development for Mobile and Web Platforms
Development for embedded devices
Innovation and Experience Strategy Programs
Concept Design Programs: "Future of X", Future-casting workshops
Design Research (local and multi-country) Business and Product Road-mapping Social Media Strategy
Unified Communications Planning and Strategy
Waughtal Management LLCManaging Director and President
Mar. 2007 - Apr. 2008Multi-company portfolio management for private investor. Manage investment strategies; Board of Director communications and meeting content. Drive strategic alignment of portfolio company holdings. Financial Performance reviews and management oversight. Investor negotiations through Mergers & Acquisitions. Contract management and Partner negotiation. Brand Strategy and Business Consolidation Planning.
frogProgram Management and Various Leadership Roles
Jan. 2000 - Aug. 2007United States
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