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Work Background
RATIONAL AGSales Director Central America & Caribbean
Jan. 2026Bogotá, Distrito Capital, Colombia
RATIONAL AGSales Director Colombia
Jan. 2025 - Jan. 2026Bogotá, Distrito Capital, Colombia
RATIONAL AGMarketing Director LATAM
Dec. 2020 - Jan. 2025Bogotá, Capital District, ColombiaRATIONAL is a world market and technology leader in the field of cooking appliances for commercial kitchens. The company designs, develops and manufactures commercial cooking devices that offer unmatched customer benefit. With over 850,000 appliances in use worldwide and about 500 patents, RATIONAL sets the industry standard. RATIONAL is traded on the Prime Standard of the Frankfurt Stock Exchange under the symbol RAA.
RATIONAL AGMarketing and Communications Manager, Andean Area, Central America & the Caribbean
Jun. 2019 - Dec. 2020Bogotá D.C., Colombia• Create and execute the Central American marketing communications strategy and ensure successful local implementations in response to local market nuances
• Partner with agencies on the creation of trade and consumer marketing plans that engage and drive a call to action
• Design and implement successful marketing concepts and tools for the local markets
• Manage public relations and stakeholders
• Organize national and international customer events and exhibitions
• Run cross-channel-marketing campaigns focused in digital media
• Train sales teams and trade partners
• Ensure brand compliancy in the region
• Lead and develop the local telemarketing team
• Continuous evaluation and analysis of online marketing campaigns and spend effectiveness • Set and achieve yearly KPIs forecast in the region and report to the management team in Germany and Switzerland
AutogermanaBrand Manager
Jun. 2017 - Jun. 2019Bogotá, Bogotá D.C. Department, Colombia• Formulate and implement sales goals and profit plan of the company oriented towards an excellent and greater position in the market
• Develope and execute commercial strategies such as price and brand plans
• Manage inventories and logistics including product availability and demand forecast
• Negotiate with national and international business partners
• Planning, management and implementation of market activities and events, promote and advertise reasonably and effectively
• Lead and develop the first e-commerce project for the company
• Advise the business on new expansion opportunities delivering financial analysis and business cases
• Manage and develop a commercial and administrative team
AutogermanaSustainability and Strategy Coordinator
Sep. 2014 - Jun. 2017Bogota, Colombia• Developed and managed corporate strategy projects in the company
• Optimized existing processes in order to improve efficiency and profitability
• Developed and evaluated the economic and strategic costs of Autogermana’s expansion projects
• Managed corporate KPIs and delivered analysis for internal and external business reviews
• Created and coordinated the sustainability area in the company
UnileverConsumer and Market Insight, Brand Development, Assistant Brand Manager
Nov. 2012 - Sep. 2014Róterdam y alrededores, Países Bajos• Delivered insights that improved business performance throughout Unilever´s foods business in Europe
• Identified consumer and market trends in order to deliver tactical opportunities for the foods business
• Advised the business on advertising, brand positioning and shopper behavior
• Used budget to design cost effective research programs
• Optimized the data availability and information management of the company
BeiersdorfInternational Market Research Assistant
Jun. 2010 - Feb. 2012Hamburgo y alrededores, Alemania• Prepared global market analyses and presentations based on data by ACNielsen and IRI for the international marketing department of Nivea
• Managed, standardized and supported a global market research reporting system
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