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Work Background
HipermationAdvisory Board Member
Mar. 2025
PUC angelsExecutive Committee Member AI and Startups
Dec. 2024
Faculdade ExameExpert
Feb. 2024 - Apr. 2024Guest lecturer in the MBA "AI for Business":
- Course expert for "Efficiency Hacks: AI in Lean Processes and Agile Management". Participants leave the course equipped with practical knowledge of how AI can be used to enhance the efficiency of already agile processes, enabling a faster response to market and customer needs. They learn to identify opportunities for improvement in workflows, implement significant enhancements, and automate critical tasks. This knowledge empowers leaders to foster highly productive and competitive work environments, preparing their organizations for ongoing success in the digital age. - Course co-guest lecturer for "Agile Mindset". This course offers a deep dive into the agile mindset, providing participants with a clear understanding of agility and its significance in today's business world. Students will learn to: Embrace and cultivate an agile mindset personally and within their teams. Initiate and navigate agile transformation efforts within their organizations. Core concepts to build and manage efficient agile teams, implementing agile principles to achieve superior results.
Finly TechAdvisory Board Member
Dec. 2023 - Nov. 2024
Gonew.coExpert
Sep. 2023 - Apr. 2024São Paulo, Brazil- Delivered a lecture on "Digital Marketing: Social Media and New Forms of Communication" as part of the Advisory Board Training Course for Open Mind Members in collaboration with Gonew.
- Engaged with 50 C-Level executives, offering insights into the evolving technological landscape's impact on social media and emphasizing the importance of maintaining a human-centric approach in marketing efforts. Discussions also included the limitations of certain technologies and the revolutionary societal changes currently underway.
- Collaborated with industry experts to develop a comprehensive curriculum.
- Received positive feedback for delivering an insightful and thought-provoking lecture.
Inovação.ninja Product and Strategy Advisor | Product Mentor | Fractional CPO & CMO
Jan. 2023São Paulo, BrazilAt Inovação Ninja, I help companies unlock growth and deliver consistent value by combining strategic insight with deep hands-on experience in digital products, marketing, and innovation. As a senior advisor and fractional executive (CPO/CMO-as-a-Service), I support organizations in defining and executing digital strategies that are pragmatic, data-informed, and market-oriented. My role spans from go-to-market planning to product innovation and customer experience optimization. 🔹 Led the successful launch of SaaS products with fast-paced execution and market traction
🔹 Designed and implemented agile frameworks to accelerate strategy execution
🔹 Developed go-to-market strategies and product roadmaps that reduced time-to-market
🔹 Advised startups and scale-ups on AI integration, data-driven marketing, and product evolution
🔹 Supported C-level teams in strategic planning, stakeholder alignment, and decision-making I also lead in-company training and mentoring programs focused on organizational strategy, innovation, product growth, and digital transformation—empowering teams to execute with clarity, alignment, and impact.
TeraExpert
Jun. 2022 - Jul. 2022São Paulo, São Paulo, BrazilClass: Product Discovery Planning Live "Tera open doors" video: https://www.youtube.com/watch?v=b33a5YwH2AQ
minu.coProduct Director
Sep. 2021 - Nov. 2022São Paulo, Brazil• Instrumental in developing and executing the company and product strategy for 2022, driving growth and innovation;
• Established a product culture and spearheaded the product-led growth strategy for the launch of Minu.biz, Minu.co's first SaaS product;
• Successfully acquired the first clients with a low churn rate and achieved substantial GMV for the company;
• Initiated and managed the implementation of the company's OKRs, facilitating the decommissioning of a 15-year-old legacy system and its replacement with a new event-driven architecture;
• Introduced business agility management practices, resulting in the creation of a design and research chapter and the establishment of best practices for digital product development;
• Doubled the size of product, design, and agile chapters, fostering a more collaborative and efficient work environment.
Lemon EnergiaChief Product Officer
Feb. 2020 - Aug. 2021São Paulo Area, Brazil• As a member of the founding team, played a key role in shaping the company strategy and driving significant client growth connected to solar farms across multiple states.
• Designed and executed the product vision and strategy for a marketplace platform, revolutionizing the client signup process in the traditionally analog market space.
• Collaborated with power producers to create seamless connections between clients and solar farms, promoting sustainable energy solutions.
• Actively engaged in various aspects of an early-stage startup, including strategy, sales, customer support chats/calls, and general decision-making for on-site operations (pre-pandemic).
• Deeply involved in designing and optimizing business operations to ensure efficiency and effectiveness.
EasynvestHead Of Product
Jan. 2019 - Aug. 2019São Paulo, São Paulo, Brazil• Established the product chapter, including strategy, structure, roles, responsibilities, and the recruitment and onboarding of new talent; led functional management of the product team, resulting in a 50% increase in team size.
• Conducted gap analysis and implemented best practices such as discovery processes, hypothesis validation, user research, benchmarking, usability testing, and data-driven product management.
• Collaborated with marketing to position Easynvest as an employer brand at relevant conferences; sponsored the first edition of Product Starter, resulting in a 10% lead conversion rate among attendees for recruitment and selection.
• Significantly improved sales of variable income assets through an enhanced user experience at launch.
• Streamlined processes and accelerated product delivery, resulting in a substantial reduction of time-to-market for new initiatives.
ThoughtworksInnovation Specialist Extraordinaire
Jun. 2017 - Dec. 2018São Paulo Area, BrazilInvolved in unique client-specific engagements, involving a diverse range of activities: • Collaborated with the UX team to design and execute qualitative and quantitative research for better understanding client's customer profiles, pain points, and market penetration strategies.
• Analyzed sales and relationship history, competitors, and market landscape to define market segmentation and strategic guidelines for product development based on customer value perception and competitive differentiation opportunities.
• Developed roadmaps oriented towards business goals and hypothesis validation, with a focus on success metrics and target learnings for each release; aimed to strengthen relationships with the client's customers and reduce feedback cycles for continuous learning about their behavior.
• Worked closely with engineering, design, marketing, legal, and compliance teams to build and launch products; tracked metrics, analyzed post-release results, and adjusted roadmaps/plans accordingly.
Work & CoSenior Product Manager
Oct. 2016 - May. 2017São Paulo Area, Brazil• Led the complete restructuring and launch of the "Meu Vivo Móvel" app, while managing an agile team of 21 people on-site.
• Involved in early stages of ideation for "Meu Vivo Easy."
• Oversaw financial results, account management, and reporting for the project.
• Collaborated with the design team in product discovery activities and the definition of business goal-oriented roadmaps.
• Orchestrated multiple work fronts, including managing deliveries, coordinating with the client and other vendors, and negotiating scope, pricing, and high-level estimates for all client products/projects.
• Reported to the client's IT Director, ensuring transparent communication and alignment with strategic goals.
Gera letInnovation Manager
Oct. 2013 - May. 2016São Paulo Area, Brazil• Developed the business case for the R&D department, including business model analysis, financial aspects, company structural changes, gap and risk analysis, key partner definition, and strategic and structural projects for the first three years.
• Established a maturity matrix for new product development (NPD) assessment, KPIs, idea scoring mechanisms, and proposed processes with tools and deliverables.
• Created a long-term strategic plan for the company's main product (SGI), considering IT/technology trends, global trends, Latin American country profiles, direct sales market outlook and challenges, client needs, and growth strategies.
• Defined strategic buckets used in the portfolio scoring mechanism.
• Successfully implemented the R&D department, adding a new revenue line to the company through feature licensing.
• Managed the portfolio of SGI's innovation projects, with a portfolio size accounting for approximately 3% of the company's profit.
Gera letKey Account
Jun. 2012 - Sep. 2013São Paulo Area, Brazil• Managed key accounts for Boticário (Direct Sales Branch) and Eudora, representing 35% of the company's gross revenue, with a 42% account growth in 2013.
• Supervised the company's operations, focusing on client satisfaction, business continuity, and account growth, while working closely with customer services, infrastructure, product development, PMO, QA, and development teams.
• Led a dedicated development team to ensure timely and efficient project delivery.
• Provided expert consulting on SGI usage tailored to clients' needs, offering deep insights into their operations, system integrations, technical requirements, pricing negotiation, and management of other vendors in common projects.
CyberlynxxBusiness Analyst
Aug. 2010 - Mar. 2012ACE (Project HNW)
• Definition of tests methodology and management of tests efforts (10 people total).
• Scope definition for two systems: “Payment Router” (SOA solution) and “Billing Control” for policies issued by 3rd parties. Proposals were documented through prototypes, use cases, sitemap, sequence, activity and bpmn diagrams, timelines and integration contracts. Technologies: .net, SQL Server, integration with a legacy system developed in AS/400, Cobrebem Webservices (billing service provider) and bank files (CNAB). Tegma (Project CSA)
• Discovery and documentation of high-level project scope with bpmn and use case diagrams, site and integration maps, and a conceptual entity model.
• Negotiation of project scope focused on keeping the alignment between the solution versus strategic goals.
• Solution design with high regard to usability issues. Coordination of the wireframe and requirements teams (4 people total). Technologies: .net, SQL Server, integration with legacy systems developed by the company and Datasul. BASF (Project AgroPortal)
• Understanding of business strategic and tactical goals, alignment of system functionalities, focused on ROI maximization, with the chain value expectations (internal and external profiles).
• Analysis of formal and informal business processes, integration mapping (SAP, SQL Cubes and others legacy systems), solution conception with high regard to usability issues. Customer journey and use case design.
• Negotiation of project scope and development prioritization with focus on value delivery. Worked together with the project manager and the scrum master on the project schedule. Technologies: Java e JIVE.
Barclays CapitalRun the Bank - Controlling
Jul. 2009 - Jun. 2010• Coordination of activities of local and international teams.
• Responsible for the stability and maintenance of the production environment (vendor interface).
• Responsible for the systems compliance to security and quality rules.
• Gathering of requirements, process design, elaboration of business and technical specifications and analysis of vendor budget proposals.
• Information maintenance of the company services (ITIL), disaster recovery planning and business continuity procedures.
• Process mapping and gap identification regarding the generation of the company regulatory reports. Given the analysis, it became a new project. Main Systems: AutBank (Contábil, Gerencial, SPED, InfoBanc, InfoBC, IFT, e Controle), CRK, MAPS, MAPS - DLO, Exhange Change, Unispat, among others.
Deal TechnologiesProject Manager
Jun. 2008 - Jul. 2009Banco Fibra (Program Nova Cobrança – Project Gestão Sacado)
Main Responsibilities:
• Management of the dot net developer team (2 people) and technical validation of the development.
• Functional and technical documentation. Data modeling for the system and the replication and consolidation database, this database consolidates data from the legacy, Gestão Sacado Data and the Autbank system.
• Gathering of requirements, documentation and validation of procedures, SSIS and webservices that integrates and interfaces with Autbank systems. Johnson & Johnson (Project OnLine Product Catalog and Implementation of Red Box/Virtual Observer)
Main Responsibilities:
• Intermediation between the final users, vendors and the infrastructure department.
• Responsible for the quality aspects of the product and compliance with the user requirements.
• Validation of the system documentation, as well elaboration of the internal Johnson&Johnson documentation.
• Management of the SAP team involved in the project: one SD functional and an ABAP programmer.
• Definition of the hardware configuration along with the vendor and the infrastructure department and supervision of the installation.
RipasaSystem Analyst & Developer
Aug. 2001 - Jun. 2008• Gathering of requirements and definition of solutions.
• Process and Integration Mapping.
• Data Modeling.
• System development (focused on usability and navigability issues).
• Guarantee system compliance adherence to the certifications ISO 14001 (environment), 9001 (quality) and OHSAS 18001 (Security and Health Policies at Work). Technologies: ASP, javascript, vbsccript, ASP.NET, VB.NET, C#, HTML, DHTML, SQL, Informix, Sybase, SQL Server, OptiVision, SAP, ABAP and BW.
LabOne Systems S/ADeveloper Jr.
Jun. 2000 - Aug. 2001
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