AnixterDirector of Marketing for Global Security Solutions
Jan. 2013 - May. 2014Glenview, ILResponsibility for the global security marketing strategy for key corporate growth initiatives in various industries. This role included market research and managing relationships with market intelligence companies, content development and launching marketing programs both internal and externally. Delivered marketing programs and projects for video surveillance and access control security offerings; including vertical market sales strategies, seminar and event content marketing, global market research, internal and customer training, digital and print media advertising campaigns. I also manage industry organization and editorial relationships. In addition to defining strategy, creating content, and developing the communication plan; define metrics and gather results, to communicate the success of marketing programs and provide recommendations for future marketing investments. I led the collaboration of the technical marketing, marketing communications, product management, and digital marketing teams to develop, build, deliver, and promote vertical market solutions, sales tools, and training for our sales teams, technical solutions team, and customers. Completed competitive analysis, vendor analysis and compiled and reported total addressable and available market for the video surveillance, access control, and intrusion markets globally. Provided market share and future trend reporting to the executive team.