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Work Background
F45 TrainingNetwork Performance Manager
May. 2024Charlotte, North Carolina, United States• Identified Revenue Opportunities: Uncovered nearly $50,000 in lost revenue at a single studio within the first 30 days, implementing corrective strategies to improve profitability.
• Streamlined Operations: Designed and implemented a comprehensive Notion workspace to enhance departmental organization, streamline processes, and boost overall productivity.
• Regional Impact: Achieved 15% year-over-year quarterly growth for all studios within the designated region during Q3 2024.
• Achieved 10% year-over-year quarterly growth for all studios within the designated region during Q4 2024.
• Studio Engagement: Conducted in-person evaluations and networking visits to 75 studios within the first 6 months, fostering connections and providing actionable insights to drive performance improvements.
• Strategic Collaboration: Partnered with studio owners and managers to optimize operations, marketing strategies, and member retention, aligning efforts with company objectives.
• Data-Driven Decision Making: Leveraged analytics to identify trends, assess performance metrics, and create targeted action plans that support sustainable growth across the region.
Dynamic DNA LaboratoriesMarketing and Business Growth Director
Mar. 2022 - Nov. 2024Conducted comprehensive research on benchmark trends and audience preferences to align social media strategy with business goals
Set specific targets and consistently reported on ROI, ensuring transparency and progress tracking
Generated, edited, and shared engaging daily content across various platforms to improve brand visibility
Monitored SEO and web traffic metrics to optimize online presence
Suggested and implemented new features such as promotions and competitions to develop brand awareness
Illuminate SweatSales and Marketing Manager
Jan. 2021 - Mar. 2022Increased membership revenue by 71% within the first 90 days and memberships by 164% in six months through effective marketing and sales strategies
Boosted product sales by 875%, demonstrating strong sales execution
Streamlined SOPs, creating an organized and efficient culture
Managed payroll and conducted thorough financial analysis to aid strategic decision-making
Evolution Fitness Lake JacksonOperations Manager
Feb. 2020 - Oct. 2023Lake Jackson, TexasLed recruitment, coordination, and development across multiple departments
Decreased monthly expenses by 50% in the first 30 days, increasing annual earning potential by 75%
Implemented an aggressive Personal Training Program, increasing membership retention by 15% within the first month
Transitioned to a new POS system, resulting in a 75% decrease in merchant fees within the first month
MOTION Stretch StudioRegional Manager
Apr. 2019 - Feb. 2020Houston, Texas AreaOversaw operational practices across 11 studios in 5 states, ensuring seamless operations and compliance with marketing and sales campaigns
Consistently achieved monthly budget and sales goals, driving profitability within four months of studio opening
Developed and executed all Motion SOPs, boosting productivity and revenue by 85%
Starfish Rentals and RealtyOffice Manager
Jun. 2017 - Jul. 2018Topsail, NcManaged 14 long-term and 48 short-term rental homes, demonstrating strong organizational and leadership skills
Successfully negotiated sales agreements for 6 vacation rental homes in the 2019 season and 3 residential homes for long-term rental
Orangetheory FitnessStudio Manager
Nov. 2014 - Jun. 2017Led the launch of Northern Indiana's first OTF location, onboarding 350 pre-sale clients
Consistently surpassed key performance indicators, including membership sales, retail and concessions, renewals, workout traffic, and attrition
Achieved an impressive 85% sales closing rate through effective sales strategies and customer engagement
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