Sierra Lawson is a seasoned operations and performance leader with over a decade of experience driving growth and operational excellence in the health, wellness, and fitness industry. Currently serving as a Network Performance Manager at F45 Training, she has made a regional impact by uncovering nearly $50,000 in lost revenue in just 30 days, achieving double-digit quarterly growth across studios, and building scalable systems using platforms like Notion to improve efficiency and collaboration.
Previously, Sierra held leadership roles including Marketing and Business Growth Director at Dynamic DNA Labs, where she aligned data-driven strategy with brand development, and Operations Manager at Evolution Fitness, where she cut expenses by 50% and increased earning potential by 75% in her first month. She’s also led high-performing teams as a Sales and Marketing Manager at Illuminate Sweat and Regional Manager at MOTION Stretch Studio, consistently boosting membership, revenue, and operational success.
Known for her strategic mindset, people-first leadership, and data-informed decision-making, Sierra brings a dynamic mix of marketing savvy, operational discipline, and a passion for empowering teams. She holds a Bachelor’s degree in Business Administration and Management from Indiana University South Bend.More...