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Work Background
Author & Founder: Holistic Wellness & Academic Support Centre
Holistic Wellness and Academic Support CentreAuthor & Founder: Holistic Wellness & Academic Support Centre
May. 2025Gauteng, South AfricaAfter years in the corporate world, I leaped to pursue my passion, helping individuals build resilience, embrace mindfulness, and achieve academic and personal success. As the Founder of Holistic Wellness & Academic Support Centre, I create science-backed, practical strategies that empower people to thrive in life’s challenges. I have authored multiple self-help books, tackling topics like positivity in toxic workplaces, recovery, mindful wellness, academic resilience, and parenting. My work blends neuroscience, positive psychology, and relatable humor, offering actionable insights for real-world transformation. Through my writing, business, and personal coaching, I strive to equip individuals with the clarity, confidence, and mindset to overcome obstacles and unlock their full potential.
Business development and Portfolio manager (Mobile)
Walmart South Africa ( Massmart )Business development and Portfolio manager (Mobile)
Oct. 2019 - Apr. 2025Johannesburg Area, South Africa Management of commercial agreements and trading terms across all suppliers + financial impact analysis.  Analyse market trends and competitor activities to identify growth opportunities.  Develop and implement business strategies to drive revenue growth and market share expansion.  Collaborate with cross-functional teams to execute business development initiatives. ( Pay-joy, Easy pay, M-kopa etc)  Conduct financial analysis and forecasting to support decision-making processes. ( OGR, Margin, Stock management and sales forecast )
Projects Analyst: Cellular/Telecomunciations
MassmartProjects Analyst: Cellular/Telecomunciations
Dec. 2017 - Oct. 2019Johannesburg Area, South Africa Management of commercial agreements and trading terms across all suppliers + financial impact analysis.  Assisted in the planning, execution, and monitoring of strategic projects within the cellular division.  Conducted research and analysis to support project decision-making.  Prepared project documentation, including proposals, presentations, and progress reports.  Coordinated project activities and ensured adherence to timelines and budgets
National Senior Project Manager - Group Operations Shared services
EdconNational Senior Project Manager - Group Operations Shared services
Feb. 2015 - Dec. 2017Gauteng Led the implementation of shared services initiatives across multiple departments and brands.  Managed project scope, budget and resources to achieve project objectives.  Oversaw project teams and provided leadership and guidance throughout the project lifecycle.  Developed and maintained stakeholder relationships to ensure alignment with project goals.  Cellular projects program manager. (Edgars Connect standalone stores, Samsung standalone stores etc.)  I.T: Systems development for group roll out of strategic initiatives. E.g., Lay-buy payment reconciliation automation, amendments to POS systems etc.
National Group Cellular Sales and Operations Project manager
EdconNational Group Cellular Sales and Operations Project manager
Aug. 2012 - Feb. 2015Gauteng Responsible for 592 Stores (C.N.A, Edgars, Jet, Edgars Connect, Samsung).  Second in charge of all Group Cellular operations.  Led the implementation of cellular related initiatives across multiple departments.( Incentive programmes, national stuff training material and training of staff, store roll outs etc )  Managed project scope, budget, and resources to achieve project objectives.  Oversaw project teams and provided leadership and guidance throughout the project lifecycle.  Developed and maintained stakeholder relationships to ensure alignment with project goals.
Divisional Group Cellular Sales and Operations Manger
EdconDivisional Group Cellular Sales and Operations Manger
Sep. 2010 - Jul. 2012Gauteng Responsible for 72 Stores in and around Gauteng  Managed sales and operations activities for multiple cellular retail locations within the region.  Developed and implemented sales strategies to achieve revenue targets and increase market share.  Provided leadership and guidance to store managers and sales teams to drive performance excellence.  Conducted regular performance reviews and implemented training and development programs.
Regional Sales And Operations Manager
PEPRegional Sales And Operations Manager
May. 2009 - Aug. 2010Gauteng Rolled out the first 32-standalone PEPCELL stores across Gauteng and surroundings.  Oversaw sales and operations activities for a designated region, ensuring alignment with organizational objectives.  Developed and executed sales strategies to drive revenue growth and achieve targets.  Implemented operational efficiencies to optimize store performance and customer satisfaction.  Provided leadership and support to store managers, fostering a culture of accountability and high performance.
Regional Franchise Manager (Executive distribution consultant)
Cell CRegional Franchise Manager (Executive distribution consultant)
May. 2008 - May. 2009Gauteng Responsible for 36 Stores.  Managed a portfolio of franchise stores within a designated region, ensuring compliance with brand standards and operational protocols.  Provided training and support to franchisees to enhance their business performance and profitability.  Implemented marketing and promotional initiatives to drive sales and increase brand awareness.  Conducted regular performance assessments and implemented improvement plans as needed.
Area Channel Executive Northwest Region+ Gauteng
Cell CArea Channel Executive Northwest Region+ Gauteng
Aug. 2006 - May. 2008Rustenburg Area, South Africa ; Gauteng Responsible for 97 Stores. Retail, Franchise and Wholesale.  Developed and executed channel strategies to drive sales and distribution within assigned territories.  Established and maintained relationships with channel partners, including retailers and distributors, to maximize sales opportunities.  Conducted market analysis and identified new business opportunities to expand market reach.  Provided training and support to channel partners to ensure effective product knowledge and sales techniques
Store Manager
Cell CStore Manager
Feb. 2004 - Aug. 2006Rustenburg Directed day-to-day operations of a Cell C retail store, including sales, inventory management, and customer service.  Developed and implemented sales strategies to meet and exceed targets, resulting in increased revenue.  Recruited, trained, and managed store staff, fostering a high-performing team culture.  Maintained store appearance and ensured compliance with company policies and procedures.

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